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About us

UAE Hospitality Sales and Marketing Association International (UAE HSMAI) in spirited co-operation with HSMAI’s leadership is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue.


HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.


HSMAI operates regionally around the globe via Regional boards of directors and staff.


The UAE chapter is managed by an Advisory Board who are industry professionals, with vast experience of the region, covering the pillars of HSMAI, and we are proud to have them on our Team.