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ROC 2019

December 4 @ 8:00 am - 9:00 pm

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About ROC

For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USAEurope and APAC unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.

Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.

Why attend ROC Conference?

  • The first ever strategic Revenue Optimisation event in The Middle East delivering insights on how you can drive the next phase of your hotel’s growth
  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
  • Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship
  • Hear about the latest Tools to help you implement your strategies
  • Benchmark the performance of your Team with that of your competitors and the region
  • Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management

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ROC 2019

The HSMAI’s Revenue Optimization Conference (ROC) is hosted at Al-Baraha ballroom located at the waterfront level in Intercontinental Festival City, Dubai, United Arab of Emirates.

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Set in Dubai’s newest shopping, culinary and entertainment destination, InterContinental Dubai Festival City offers an exquisite luxury experience with 508 elegantly appointed guest rooms and suites, award winning dining venues, a 4250 m2 Event Centre and exclusive direct access to Dubai Festival City Mall, with over 500 retail stores including the unique Robinsons, and home to the record breaking IMAGINE water, laser & fire spectacle.

A glittering waterfront hotel in Dubai Festival City for business success, fine gastronomy and relaxation.

Set on the winding banks of Dubai Creek, Crowne Plaza® Dubai Festival City hotel has spectacular waterfront views. Whether unwinding by palm trees next to a 25-meter pool or relaxing in your chic room, you can gaze across the glistening creek and watch abra water taxis float along. Glass and woods create an airy, modern feel in the hotel, and the Festival City location means you can enjoy being central Dubai Airport, the DIFC and Burj Khalifa are less than 15 minutes away without the traffic.

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ROC 2019

Note: If you are not yet an HSMAI member you will need to create an account requesting for your basic personal information prior to registration and paying for the conference.

 

REGISTRATION FEES

Registration Type

Early Bird

Ends on 15th Sept 2019

 

Ends on 31st Oct 2019

 

From 1st Nov 2019

Hotel Member $ 295 $ 395 $ 450
Hotel Non Member $ 495 $ 595 $ 650
Partner Member $ 495 $ 595 $ 650
Partner Non Member $ 695 $ 795 $ 850

Notes: 

  • Above prices are inclusive of 5% VAT 
  • Above prices include full-day access to an educational event followed by a networking cocktail reception.
  • Hotelier pass must present their hotel ID upon registration.

 


REGISTRATION POLICIES

Cancellation Policy

  • Cancellations received on or before 31 August 2019 will receive a full refund.
  • Cancellations received between  1 September – 31 October 2019 will receive a refund less USD 100 as cancellation fee.
  • Cancellations received post 1st November 2019 will receive a refund less USD175 as cancellation fee.
  • All cancellations must be submitted in writing to hsmai-me@insightout-me.com.


Confirmation

If you register online, you will immediately receive an electronic confirmation of your registration. If you have not received a confirmation within 10 business days,
please contact hsmai-me@insightout-me.com.

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to hsmai-me@insightout-me.com. No Onsite transfer is permitted due to DTCM requirements. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing

Hotel companies can enjoy significant savings on ROC registration when they sign up and pay five or more people from the same company. Contact HSMAI ME at +971 4 3909531 or hsmai-me@insightout-me.com to receive special group rates.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Registration Help

If you have any questions regarding your registration, please contact Jean Alolor at +971 50 9613368 or hsmai-me@insightout-me.com.

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Plenary Session

TIME


TOPIC


8:00 – 8:45 REGISTRATION AND WELCOME COFFEE BREAK
9:00 – 9:20 WELCOME ADDRESS

Bob Gilbert – President, HSMAI
Mona Faraj – Managing Director, HSMAI-ME

9:20 – 9:50 OPENING KEY NOTE: Evolution of Revenue Management

Dr. Sherri Kimes – Professor, Cornell University
Dr. Kelly McGuire – Hospitality Data and Analytics Leader

9:50 – 10:10 Market Insights & Future with an eye on Expo 2020
10:15 – 10:35 Are you ready for the change?

Importance/Strategy & Planning when targeting and managing new feeder markets

James Britchford – VP Commercial, IHG – IMEA

10:40 – 11:20 How can hotels plan to effectively acquire new feeder markets

Moderator:
James Britchford – VP Commercial, IHG – IMEA

Panel:
Flavio Leoni – VP Global and Regional Sales MEA, Accor
Tom Stevens – Area General Manager, Rotana Hotels

11:25 – 11:40 COFFEE BREAK
11:40 – 12:00 Decoding common revenue opportunities that hotel operators miss

Kamesh Shukla – SVP Sales- Asia Pacific, Middle East & Africa, Rate Gain

12:00 – 12:10 Research in Action:

h2c’s Global CRM and Guest Data Management Study

12:15 – 12:55 Targeting customer journey through technology and data
13:00 – 14:00 LUNCH 

Breakout 1: Ancillary Revenues

TIME


TOPIC


14:20 – 14:25 Welcome Note
14:25 – 14:45 “Why Total Hotel Revenue Management is a must”
Breakout Opening Key noteDr. Sherri Kimes – Professor, Cornell University
14:55 – 15:35 Total Revenue Management – How Revenue Management, Food & Beverage, and Finance are working together to optimize profit in hotel restaurant operations

Moderator:
Dr. Sherri Kimes – Professor, Cornell University

PANEL:
Peter Storer – Chief Revenue Officer, Avero
Tom Chirico – Vice President of Operations Finance, Four Seasons EMEA
Daniele Carrai – VP, Revenue Management at Atlantis, The Palm – Dubai
Kate Walsh – Senior Director Sales Operations ME, Africa, and Turkey, Hilton

15:35 – 15:55 Why Planners Hate Rooming Lists and Why You Should Hate Them, Too!

Chris Avery – Regional VP Sales, Cvent

16:15 – 16:20 Closing note

Breakout 2: Digital Marketing

TIME


TOPIC


14:20 – 14:25 Welcome Note
14:25 – 14:45 A View from the Top

Luca Allam – Managing Director, PHD

14:50 – 15:35 Through the journey of success in Digital Marketing – “Tomorrow is already so yesterday”
15:35 – 15:55 The Power of Data
Right Data leads to Right Consumer with the Right Message and the Right Value PropositionCharlie Osmond – TRIPTEASE, CEO
15:55 – 16:15 We are all “Social Animals”
16:15 – 16:20 Closing Note

Breakout 3: Revenue & Distribution Management

TIME


TOPIC


14:35 – 14:40 Welcome Note
14:55 – 15:15

Attribute based pricing

Dr. Kelly McGuire

15:20 – 16:00

Is Distribution the new Sales?

Moderator:
Dr. Kelly McGuire

Panel:
David Debeule – Director Market Management ME & Turkey, Expedia
Marieke Siefers – Vice President, Revenue Management, Jumeirah Group

16:05 – 16:25

Hotel distribution challenges and solutions for the leisure travel trade

Faisal Memon – Founder & CEO, Illusions Online / iWTX

16:25 – 16:45

Transforming Hospitality & Travel with Technology.

Tom Winrow – VP Product Management, Sabre Hospitality Solutions

16:45 – 16:50 Closing Note

Plenary Session

TIME TOPIC
17:25 – 17:35 Research in Action: Understanding MICE in UAE
17:35 – 18:20 Coffee Chat: Closing Panel

Dr. Sherri Kimes – Professor, Cornell University
Dr. Kelly McGuire – Hospitality Data and Analytics Leader, Cornell University

18:10 – 18:40 Closing Remarks

Mona Faraj – Managing Director, HSMAI-ME

18:40 – 20:00 COCKTAIL RECEPTION

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  • Chris Avery
    Chris Avery Regional Vice President of Sales, Cvent
  • Daniele Carrai
    Daniele Carrai Vice President, Revenue Management at Atlantis, The Palm - Dubai
  • David Debeule
    David Debeule Director Market Management Middle East & Turkey, Expedia Group
  • Dominic Carr
    Dominic Carr Corporate Vice President - Quality & Customer Service Excellence, Rotana Hotels
  • Dr. Kelly Mcguire
    Dr. Kelly Mcguire Hospitality Data and Analytics Leader
  • Dr. Sherri	Kimes
    Dr. Sherri Kimes Professor, Cornell University
  • Erik Tengen
    Erik Tengen Co-founder, Oaky.com
  • Faisal Menon
    Faisal Menon Founder & CEO, Illusions Online / iWTX
  • Flavio Leoni
    Flavio Leoni VP Global and Regional Sales MEA, Accor
  • James Britchford
    James Britchford Vice President Commercial India Middle East & Africa, IHG
  • Kamesh Shukla
    Kamesh Shukla EVP Sales at RateGain-DHISCO-BCV
  • Luca	Allam
    Luca Allam Managing Director, PHD
  • Marieke Siefers
    Marieke Siefers Vice President, Revenue Management, Jumeirah Group
  • Peter Storer
    Peter Storer Chief Revenue Officer, Avero
  • Sam El Asmar
    Sam El Asmar VP Revenue and Distribution, Rotana Hotels
  • Shadi Kaddoura
    Shadi Kaddoura Senior Consultant, Insight Out Consultancy
  • Tom G Stevens
    Tom G Stevens Area General Manager, Rotana Hotels
  • Tom Winrow
    Tom Winrow VP Product Management, Sabre Hospitality Solutions
  • Tom Chirico
    Tom Chirico VP Operations Finance Four Seasons Hotels and Resorts - Europe, Middle-East and Africa
  • Kate	Walsh
    Kate Walsh Senior Director Sales Operations Middle East, Africa & Turkey, Hilton

EVENT PARTNERS

Platinum Partners

Gold Partners

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ROC 2018

Details

Date:
December 4
Time:
8:00 am - 9:00 pm
Event Category:
Event Tags:
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Organizer

HSMAI Middle East

Venue

Intercontinental Dubai – Festival City
Festival City
Dubai, Dubai United Arab Emirates
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