HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.
HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the UAE. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.
HSMAI UAE, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.