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How to Tab into China Market: Digital Platform

July 29

Session Overview:

  1. How digital platforms work in China – update & introduction
  2. Introduce key digital platforms
  3. What is the uniqueness and what does each platform good for.
  4. How to work with those platforms

Who should attend: 

  • GM
  • DOSM
  • Marketing & Digital

Walkaway Benefits

  • Understand the importance of digital tools you can use
  • Understand what are the function and benefit of those platforms
  • Clear understanding of how you can work with those platforms


Contact: Jean Alolor | hsmai-me@insightout-me.com | +971 50 9613368

Programme Facilitator

How to Tab into China Market: Digital Platform
Sunny Yu GrosicHead of Commercial Performance & Brand Activation, JA Resorts & Hotels

ABOUT Sunny Yu Grosic

Sunny is a Sale & Marketing professional with 17 years of experience in International Commercial Strategies, Loyalty Programs, Hotel Operations and Digital Marketing Innovations.

Currently working with JA Resorts & Hotels as Head of Commercial Performance & Brand Activation, after 7 years with IHG (InterContinental Hotels Group), initially working with IHG China Corporate Office driving Loyalty & Global Sales Effectiveness, then transferring across to IHG Bangkok Corporate Office to head up Commercial Marketing for all the hotels & resorts in South East Asia & Korea. Following on from her regional role, Sunny took on the commercial S&M launch of IHG Thailand’s latest luxury flagship resort – InterContinental Phuket, with resounding success.

Originally, once graduating from Australia Blue Mountain Hotel Management School, Sunny was one of the first graduates to go through the IHG Greater China Management Trainee Program, and subsequently upon completion worked in Hotel Excom teams across China, and then spent considerable time working on the agency side which gave her opportunities to collaborate on projects for various hotel groups, including; IHG, Hilton, Marriott, Langham, Radisson, and Swire.

Sunny is also very active on the international hotel industry stage as a key note speaker, at events such as; Thailand Tourism Form, Mekong Tourism Form, Asia Digital Form, Japan Tourism Conference, and various chapters of HSMAI (Hospitality Sales & Marketing Association International).

Sunny is holding several industry roles:

  1. President of HSMAI Thailand / Asia
  2. Board Director of SKAL Thailand
  3. Advisory Board of Phuket Hotel Association


July 29
Event Category:
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