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BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T140000
DTEND;TZID=UTC:20260312T180000
DTSTAMP:20260609T223854
CREATED:20260210T191443Z
LAST-MODIFIED:20260303T101736Z
UID:6119-1773324000-1773338400@hsmaime.org
SUMMARY:Executive Roundtable Sales\, Marketing\, Revenue (Postponed)
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]The HSMAI MEA Executive Roundtable serves as a premier platform for the region’s senior hotel leaders to come together in-person.  They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmaime.org/event/executive-roundtable-sales-marketing-revenue-by-invitation-only/
LOCATION:Waldorf Astoria Dubai Palm Jumeirah\, Dubai
CATEGORIES:Roundtable
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/ert-combined-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T183000
DTEND;TZID=UTC:20260312T203000
DTSTAMP:20260609T223854
CREATED:20260121T175404Z
LAST-MODIFIED:20260303T131212Z
UID:5968-1773340200-1773347400@hsmaime.org
SUMMARY:Iftar Thursday (Cancelled)
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772532143746{margin-bottom: 0px !important;}”]In light of the current regional developments and prioritizing the safety and well-being of all\, we have decided to cancel the Thursday Iftar scheduled for March 12.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmaime.org/event/hsmai-iftar/
LOCATION:Sunset 55\, Waldorf Astoria Dubai Palm Jumeirah\, Dubai\, United Arab Emirates
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2023/03/2026-tt-2600-x-1400-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260401T160000
DTEND;TZID=UTC:20260401T170000
DTSTAMP:20260609T223854
CREATED:20260210T183843Z
LAST-MODIFIED:20260325T072434Z
UID:6089-1775059200-1775062800@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA) - Cancelled
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:http%3A%2F%2FCertified%20in%20Hospitality%20Business%20Acumen%20(CHBA)|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-8/2026-04-01/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/chba-april-cxl-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260414T090000
DTEND;TZID=UTC:20260414T170000
DTSTAMP:20260609T223854
CREATED:20260210T175744Z
LAST-MODIFIED:20260325T072737Z
UID:6072-1776157200-1776186000@hsmaime.org
SUMMARY:CRME Review Class MEA In Person - Cancelled
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcrme-review-class-mea%2F”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/crme-review-class-mea/2026-04-14/
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/crme-review-class-cxl-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260414T180000
DTEND;TZID=UTC:20260414T200000
DTSTAMP:20260609T223854
CREATED:20260211T101834Z
LAST-MODIFIED:20260324T121932Z
UID:6131-1776189600-1776196800@hsmaime.org
SUMMARY:Tuesdays Together with HSMAI Egypt
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SECURE YOUR SPOT” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-with-hsmai-egypt%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/tuesdays-together-with-hsmai-egypt-2/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/tt-april-14-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260416T183000
DTEND;TZID=UTC:20260416T203000
DTSTAMP:20260609T223854
CREATED:20260122T110049Z
LAST-MODIFIED:20260402T095203Z
UID:5975-1776364200-1776371400@hsmaime.org
SUMMARY:Thirsty Thursday - Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”0″ url=”https://hsmaime.org/product/ttdxb/” target=”_blank” button_custom_width=”0″ margin_top=”0″ margin_bottom=”15″ margin_right=”15″]Secure your space:[/mk_button][/vc_column][/vc_row]
URL:https://hsmaime.org/event/monthly-networking-event-dubai/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/01/tt-april-cxld.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T130000
DTEND;TZID=UTC:20260519T140000
DTSTAMP:20260609T223854
CREATED:20260225T105608Z
LAST-MODIFIED:20260325T073241Z
UID:6195-1779195600-1779199200@hsmaime.org
SUMMARY:CHSL Online Review Courses - Cancelled
DESCRIPTION:[vc_row][vc_column][vc_column_text]Join the CHSL Online Review Courses and take a major step towards HSMAI Global certification![/vc_column_text][vc_btn title=”Secure your Spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fchsl-review-course%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/chsl-online-review-courses/2026-05-19/
LOCATION:Online Web Series
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/chsl-review-class-cxl-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T153000
DTEND;TZID=Africa/Cairo:20260519T173000
DTSTAMP:20260609T223854
CREATED:20260324T130921Z
LAST-MODIFIED:20260504T120600Z
UID:6257-1779204600-1779211800@hsmaime.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774542218999{margin-bottom: 0px !important;}”]POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants\, Power-Up focuses on practical knowledge sharing\, tactical skills\, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions\, creating a dynamic environment where industry experts exchange insights\, challenge perspectives\, and explore forward-looking approaches to revenue management\, sales\, distribution\, marketing\, and commercial performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Secure your space” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-tuesdays-together%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/power-up/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://hsmaime.org/wp-content/uploads/sites/22/2026/03/pwer-up-cairo.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T180000
DTEND;TZID=UTC:20260519T200000
DTSTAMP:20260609T223854
CREATED:20260324T125940Z
LAST-MODIFIED:20260325T071314Z
UID:6254-1779213600-1779220800@hsmaime.org
SUMMARY:Tuesdays Together
DESCRIPTION:
URL:https://hsmaime.org/event/tuesdays-together/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/03/tt-may-19-2-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260609T180000
DTEND;TZID=Africa/Cairo:20260609T200000
DTSTAMP:20260609T223854
CREATED:20260427T141925Z
LAST-MODIFIED:20260427T142159Z
UID:6392-1781028000-1781035200@hsmaime.org
SUMMARY:Tuesdays Together
DESCRIPTION:[vc_row][vc_column][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Ftuesdays-together-april-with-hsmai-egypt%2F”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/tuesdays-together-2/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/04/tt-event-page-hero-image-2600-x-1400px-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260610T090000
DTEND;TZID=Africa/Cairo:20260610T113000
DTSTAMP:20260609T223854
CREATED:20260427T132939Z
LAST-MODIFIED:20260525T141047Z
UID:6382-1781082000-1781091000@hsmaime.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779718244679{margin-bottom: 0px !important;}”]POWER UP Cairo | Winning the Direct Guest\nDistribution costs are climbing\, online visibility is crowded\, and hotels face a critical question: how to win the direct guest.\nThis Power Up session dives into strategies at the intersection of direct booking\, personalization\, and revenue actions. Learn how to harness data\, technology\, and smarter commercial collaboration to boost conversion\, strengthen guest relationships\, and reduce reliance on third party channels. \nWhy Attend?\n• Practical insights you can apply immediately\n• Peer exchange through interactive roundtables\n• Actionable ideas to sharpen your commercial edge \nKeynote Spotlight: Iva Skrlec\nWith over 20 years shaping destinations and brands across Europe\, the Middle East\, and Africa\, Iva brings unmatched expertise in brand building\, digital growth\, and AI powered marketing. Her leadership at Hilton\, Google\, and Valamar Hotels & Resorts has earned five Effie Awards\, four Adrian Awards\, and recognition on the Brandberries Women of the Year list.\nTopic: Your Role in Shaping the Future of Direct Bookings and Staying Ahead in the Age of AI \nSponsored by TrustYou & Triptease\nThis session is proudly supported by TrustYou and Triptease \, whose innovations empower hotels to build stronger guest relationships and grow direct success. TrustYou uses AI to weave guest feedback seamlessly into the entire communication journey\, from first impression to lasting loyalty\, helping hotels respond intelligently and inspire confidence. Triptease complements this by leveraging AI driven engagement to incentivize direct bookings\, turning online visitors into loyal bookers. Together\, they ensure participants gain not only strategic insights but also exposure to the latest tools redefining how hotels communicate\, convert\, and thrive.[/vc_column_text][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-cairo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/power-up-cairo/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Educational,Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/04/event-page-hero-image-1-2600-x-1400px-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260715T160000
DTEND;TZID=UTC:20260715T170000
DTSTAMP:20260609T223854
CREATED:20260210T184342Z
LAST-MODIFIED:20260210T184343Z
UID:6095-1784131200-1784134800@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-9/2026-07-15/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/chba-july-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260909T160000
DTEND;TZID=UTC:20260909T170000
DTSTAMP:20260609T223854
CREATED:20260210T184906Z
LAST-MODIFIED:20260210T184906Z
UID:6105-1788969600-1788973200@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_btn title=”SIGN UP NOW” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fcertified-in-hospitality-business-acumen%2F”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-10/2026-09-09/
LOCATION:Online
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/chba-september-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260917T183000
DTEND;TZID=UTC:20260917T203000
DTSTAMP:20260609T223854
CREATED:20260122T115154Z
LAST-MODIFIED:20260122T115537Z
UID:5988-1789669800-1789677000@hsmaime.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=” Secure your space” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/thirsty-thursday-20/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/01/2026-tt-17-sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261015T180000
DTEND;TZID=UTC:20261015T203000
DTSTAMP:20260609T223854
CREATED:20260210T190408Z
LAST-MODIFIED:20260210T190409Z
UID:6113-1792087200-1792096200@hsmaime.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”SECURE YOUR SPOT” color=”violet” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/thirsty-thursday-15/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/tt-oct.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261112T183000
DTEND;TZID=UTC:20261112T203000
DTSTAMP:20260609T223854
CREATED:20260210T190628Z
LAST-MODIFIED:20260210T190708Z
UID:6115-1794508200-1794515400@hsmaime.org
SUMMARY:Thirsty Thursday
DESCRIPTION:[vc_row][vc_column][vc_column_text]HSMAI MEA’s Thirsty Thursday is the perfect midweek escape\, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation\, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry\, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.[/vc_column_text][vc_btn title=”SECURE YOUR SPOT” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fttdxb%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/thirsty-thursday-21/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/02/tt-nov.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261117T090000
DTEND;TZID=UTC:20261117T180000
DTSTAMP:20260609T223854
CREATED:20260303T094748Z
LAST-MODIFIED:20260303T094748Z
UID:6204-1794906000-1794938400@hsmaime.org
SUMMARY:Commercial Strategy Conference
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″]The region’s only dedicated Commercial Strategy Conference returns\, bringing together industry leaders to explore the future of hospitality. Gain insights\, connect with peers\, and discover innovative solutions.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmaime.org/event/commercial-strategy-conference/2026-11-17/
LOCATION:Conrad Dubai\, Sheikh Zayed Rd - Trade Centre - Trade Centre 1\, Dubai\, United Arab Emirates
CATEGORIES:Conference
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/03/website-events-page-2600-x-1400-px.png
END:VEVENT
END:VCALENDAR