Marketing Executive Roundtable (Invitation Only)
2025-05-30 09:30 - 14:30 UTC
The HSMAI MEA Executive Roundtable serves as a premier platform for the region’s top hotel revenue and sales leaders to come together in-person. This exclusive gathering provides a unique opportunity to engage in candid, high-level discussions within a trusted, confidential environment.

Thirsty Thursday
2025-05-15 18:30 - 20:30 UTC
HSMAI MEA’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.

Sales Executive Roundtable (Invitation Only)
2025-05-09 14:00 - 18:30 UTC

MEA - CRME Review Course - Dubai
2025-05-08 08:00 - 17:00 UTC | Amwaj Rotana, Jumeirah Beach Residence, Dubai, P.O. Box 86834, United Arab Emirates
HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career.
This is an excellent “prep course” if you’re considering pursuing the Certified Revenue Management Executive (CRME) certification. Click here to learn more and register.

Thirsty Thursday
2025-04-17 18:30 - 20:30 UTC | Twenty Three Rooftop Bar, Grand Plaza Mövenpick Media City, Dubai, United Arab Emirates

Joint Sales and Revenue Executive Roundtable (Invitation Only)
2025-03-21 14:00 - 18:30 UTC | Paramount Hotel Dubai, Paramount Hotel Dubai, 57PR+GR8 - Business Bay, Dubai, United Arab Emirates

Iftar
2025-03-20 18:30 - 20:30 UTC | Radisson Hotel Dubai Damac Hills, Dubailand - Hessa St - DAMAC Hills, Dubai, United Arab Emirates
As the holy month of Ramadan unfolds, we invite you to join us for a heartwarming Iftar gathering, where we come together in the spirit of unity, gratitude, and reflection.

The Address Beach Resort
2025-02-20 18:00 - 20:30 UTC | The Address Beach Resort, Address Beach Resort - The Walk - Jumeirah Beach Residence, Dubai, United Arab Emirates
UAE’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.

Thirsty Thursday
2025-01-16 18:30 - 20:30 UTC | Floor24, Jumeirah Beach Hotel, Jumeirah St - Umm Suqeim - Umm Suqeim 3, Dubai, United Arab Emirates

Thirsty Thursday
2024-12-12 18:30 - 20:30 UTC | TopGolf, Emirates Golf Club, Dubai
Thirsty Thursdays in the UAE
Hotel Members: AED 200 | Hotel Non Members: AED 250 Partner Member AED 300 | Partner Non Member AED 350
Each includes 2 thirst quenching refreshments, nibble, and gameplay

7th Annual Commercial Strategy Conference
2024-11-26 08:00 - 2024-11-27 18:00 UTC | Conrad Dubai, Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates
The 7th Annual HSMAI ME Commercial Strategy Conference 2024
Since its inception in 2004, HSMAI’s Revenue Optimization Conference (ROC) has served as a focal point for hotel revenue leaders, fostering education, collaboration, and innovation. Recognizing the importance of aligning commercial, revenue, sales, and marketing efforts, we have transitioned to the Commercial Strategy Conference, while preserving the esteemed brand legacy of ROC.
Click here to learn more and register.

Thirsty Thursday
2024-11-21 18:30 - 20:30 UTC | The Courtyard, Vida Creek Harbour, Ground floor, Vida Creek Harbour, Dubai, United Arab Emirates
UAE’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
Click here to find out more.

Hotel Digital Marketing Essentials
2024-11-05 14:00 - 15:00 UTC | Online Web Series
OVERVIEW
Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success.
– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?
– Do you feel like you know one area of digital well but might be missing out on some other important segments?
– Do you work with digital marketers, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?
– For a comprehensive overview of the hotel digital marketing landscape, this is the program for you.
Click here to learn more.

Certified in Hospitality Business Acumen (CHBA)
2024-10-23 16:00 - 17:00 (Asia/Dubai) | Online Web Series
The CHBA program allows you to demonstrate your hospitality business acumen proficiency, upgrade your skills, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.

Thirsty Thursday
2024-10-17 18:30 - 20:30 UTC | Frenia, voco Dubai The Palm, Palm West Beach, Dubai, United Arab Emirates

Thirsty Thursday
2024-09-19 18:30 - 20:30 UTC | Gilt, Burj Al Arab, 27th floor, Burj Al Arab Jumeirah - Jumeirah St - Dubai, Dubai, United Arab Emirates

Thirsty Thursday
2024-08-15 18:30 - 20:30 UTC | Maison Mathis, voco Dubai The Palm Palm West Beach Palm Jumeriah, Dubai, United Arab Emirates
UAE’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city’s swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking to unwind and connect in style.
Click here to find out more.
PREVIOUS EVENT GALLERY

Certified in Hospitality Business Acumen (CHBA)
2024-08-07 16:00 - 17:00 UTC | Online

Thirsty Thursday
2024-07-18 18:30 - 20:30 UTC | JB’s Gastropub, Amwaj Rotana - Jumeirah Beach, Dubai, United Arab Emirates
Thirsty Thursdays in the UAE
Hotel Members: AED75 | Hotel Non Members: AED125
Each includes 2 thirst quenching refreshments and nibble

Qahwa Wednesday
2024-06-26 19:00 - 21:00 UTC

Qahwa Wednesday
2024-05-29 19:30 - 21:30 (Asia/Riyadh) | Rosh Rayhaan by Rotana, Olaya St, Al Olaya, Riyadh, 11564, Saudi Arabia

Thirsty Thursday
2024-05-16 18:30 - 20:30 UTC | Flair 5 The Ritz-Carlton DIFC, DIFC, Dubai, United Arab Emirates

Executive Roundtable by Invitation only
2024-05-16 14:00 - 18:00 UTC | The Ritz-Carlton, Dubai International Financial Centre, DIFC, off - Sheikh Zayed Rd, Dubai, United Arab Emirates
Revenue Optimization Executive Roundtables provide an exclusive platform for senior hotel leaders, specifically those overseeing sales, marketing, or revenue optimization. Limited to a select group of 12-15 executives from distinguished hotel brands, management companies, and ownership groups, these roundtables facilitate the exchange of thought leadership content.

KSA Power Brunch
2024-05-13 11:00 - 14:00 UTC
Reasons to join us at KSA Power Brunch:
🔹 Connect with fellow hoteliers and hospitality professionals from various sectors, including commercial roles, sales, marketing, and revenue optimization executives.
🔹 Dive into an interactive session where you can pose questions, share insights, and participate in dynamic discussions. It’s your chance to gain valuable perspectives and build meaningful connections.
🔹 Don’t miss out on this unique opportunity to enhance your network and stay abreast of the latest trends in the industry.
🔹 Enjoy a delectable brunch

Qahwa Wednesday
2024-04-24 19:00 - 21:00 UTC
Reasons to join us at KSA Qahwa Wednesday:
🔹 Engaging in conversations with industry leaders
🔹 Exciting opportunities to expand your network
🔹 Delicious refreshments to fuel your networking journey
🔹 And of course, a warm and welcoming atmosphere that fosters meaningful connections

Thirsty Thursday
2024-04-18 18:30 - 20:30 UTC | Frenia, voco Dubai The Palm, Palm West Beach, Dubai, United Arab Emirates
UAE’s Thirsty Thursday offers a refreshing midweek break in some of Dubai’s swankiest venues, with a special deal for hotel members at AED 75 and non-members at AED 125. Attendees can enjoy two thirst-quenching refreshments along with a delightful nibble, making it a perfect opportunity for a relaxed and enjoyable evening.

Iftar
2024-03-21 18:15 - 20:30 UTC | Palettes, ECOS Dubai Hotel Al Furjan, 24GW+389 - Jebel Ali Village - Al Furjan, Dubai, United Arab Emirates
🌙✨ Join Us for a Special Iftar Gathering! ✨🌙
As the holy month of Ramadan unfolds, we invite you to join us for a heartwarming Iftar gathering, where we come together in the spirit of unity, gratitude, and reflection.

Qahwa Wednesday
2024-02-28 19:00 - 21:00 UTC
Ready to be part of a vibrant community that cultivates innovation? Join us for an evening at KSA Qahwa Wednesday! ☕

Certified in Hospitality Business Acumen (CHBA)
2024-02-28 16:00 - 17:00 UTC | Virtual
Led by Heidi Anaya, CHBA Head of Education at Russell Partnership, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager, facing real-time decisions on pricing strategies, marketing and advertising campaigns, staffing needs, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.

Hotel Digital Marketing Essentials Series (HDME)
2024-02-27 14:00 - 15:00 (Asia/Dubai) | Virtual
Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
