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DTSTART;TZID=Africa/Cairo:20260610T090000
DTEND;TZID=Africa/Cairo:20260610T113000
DTSTAMP:20260613T132340
CREATED:20260427T132939Z
LAST-MODIFIED:20260525T141047Z
UID:6382-1781082000-1781091000@hsmaime.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779718244679{margin-bottom: 0px !important;}”]POWER UP Cairo | Winning the Direct Guest\nDistribution costs are climbing\, online visibility is crowded\, and hotels face a critical question: how to win the direct guest.\nThis Power Up session dives into strategies at the intersection of direct booking\, personalization\, and revenue actions. Learn how to harness data\, technology\, and smarter commercial collaboration to boost conversion\, strengthen guest relationships\, and reduce reliance on third party channels. \nWhy Attend?\n• Practical insights you can apply immediately\n• Peer exchange through interactive roundtables\n• Actionable ideas to sharpen your commercial edge \nKeynote Spotlight: Iva Skrlec\nWith over 20 years shaping destinations and brands across Europe\, the Middle East\, and Africa\, Iva brings unmatched expertise in brand building\, digital growth\, and AI powered marketing. Her leadership at Hilton\, Google\, and Valamar Hotels & Resorts has earned five Effie Awards\, four Adrian Awards\, and recognition on the Brandberries Women of the Year list.\nTopic: Your Role in Shaping the Future of Direct Bookings and Staying Ahead in the Age of AI \nSponsored by TrustYou & Triptease\nThis session is proudly supported by TrustYou and Triptease \, whose innovations empower hotels to build stronger guest relationships and grow direct success. TrustYou uses AI to weave guest feedback seamlessly into the entire communication journey\, from first impression to lasting loyalty\, helping hotels respond intelligently and inspire confidence. Triptease complements this by leveraging AI driven engagement to incentivize direct bookings\, turning online visitors into loyal bookers. Together\, they ensure participants gain not only strategic insights but also exposure to the latest tools redefining how hotels communicate\, convert\, and thrive.[/vc_column_text][vc_btn title=”Secure your spot” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-cairo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/power-up-cairo/
LOCATION:InterContinental Citystars Cairo\, Cairo\, Egypt
CATEGORIES:Educational,Networking
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2026/04/event-page-hero-image-1-2600-x-1400px-scaled.png
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BEGIN:VEVENT
DTSTART;TZID=Africa/Cairo:20260519T153000
DTEND;TZID=Africa/Cairo:20260519T173000
DTSTAMP:20260613T132340
CREATED:20260324T130921Z
LAST-MODIFIED:20260504T120600Z
UID:6257-1779204600-1779211800@hsmaime.org
SUMMARY:POWER-UP Cairo
DESCRIPTION:[vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774542218999{margin-bottom: 0px !important;}”]POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants\, Power-Up focuses on practical knowledge sharing\, tactical skills\, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions\, creating a dynamic environment where industry experts exchange insights\, challenge perspectives\, and explore forward-looking approaches to revenue management\, sales\, distribution\, marketing\, and commercial performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Secure your space” color=”violet” i_icon_fontawesome=”fa fa-solid fa-cart-plus” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fproduct%2Fpower-up-tuesdays-together%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/power-up/
LOCATION:Cairo Marriott Hotel\, Saray El 16\, Gezira St\, Omar Al Khayam\, Zamalek\, Cairo\, Egypt
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://hsmaime.org/wp-content/uploads/sites/22/2026/03/pwer-up-cairo.jpeg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T110000
DTEND;TZID=UTC:20240513T140000
DTSTAMP:20260613T132340
CREATED:20240405T101923Z
LAST-MODIFIED:20240405T101923Z
UID:4524-1715598000-1715608800@hsmaime.org
SUMMARY:KSA Power Brunch
DESCRIPTION:Reasons to join us at KSA Power Brunch: \n🔹 Connect with fellow hoteliers and hospitality professionals from various sectors\, including commercial roles\, sales\, marketing\, and revenue optimization executives.\n🔹 Dive into an interactive session where you can pose questions\, share insights\, and participate in dynamic discussions. It’s your chance to gain valuable perspectives and build meaningful connections.\n🔹 Don’t miss out on this unique opportunity to enhance your network and stay abreast of the latest trends in the industry.\n🔹 Enjoy a delectable brunch
URL:https://hsmaime.org/event/ksa-power-brunch/
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://hsmaime.org/wp-content/uploads/sites/22/2024/04/2-cities-en.jpeg
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