Data Insights to Power Your Conference Experience
Ahead of the Commercial Strategy Conference (CSC MEA) 2026 on 17 to 18 November at Conrad Dubai, our partners are sharing the data and market intelligence shaping commercial strategy across the region.
This page brings those insights together in one place. Delegates can arrive well informed, with fresh facts and trends that spark sharper conversations, stronger decisions, and richer connections once we meet in Dubai.
Each partner offers a short introduction to their organisation, along with a report you can read and download. Together, they reflect this year’s theme:
Resilience. Agility. Results.
The spirit that defines MEA.
Explore the insights below, take the reports back to your teams, and bring your questions to the conference floor.
Amadeus
Peak season presents significant revenue opportunities for hotels, but success requires preparation at every stage of the guest journey. This practical checklist from Amadeus outlines key actions across marketing, distribution, booking, upselling, guest engagement, and loyalty to help Middle East hoteliers attract demand, increase conversions, maximize revenue, and drive repeat business.
Cendyn
Middle East MICE demand experienced a pronounced disruption in the first seven months of 2026, but the latest data points to a market regaining pace rather than remaining in sustained decline. More importantly, the speed of these shifts shows just how quickly commercial conditions can change.
MICE activity between January and February 2026 was 22.1% below the comparable 2025 period. The gap widened substantially to 70.5% between March and May, before moderating to 27.5% across June and July. June was 23.3% below the previous year, a considerable improvement from the declines recorded in April and May. July remained 32.2% behind, confirming that recovery is underway but has not yet returned activity to 2025 levels.
Read more here.