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UID:5222-1761055200-1761058800@hsmaime.org
SUMMARY:Hotel Digital Marketing Essentials (HDME)
DESCRIPTION:This course is designed for anyone looking to gain confidence in hotel digital marketing. Whether you’re aiming for your CHDM certification or need support in preparing for the exam\, this class is perfect for you. Click here to learn more about the course.
URL:https://hsmaime.org/event/hotel-digital-marketing-essentials-hdme-2-2025-10-21/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2025/03/hdme-sep-2025-1400-x-700-px.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251014T140000
DTEND;TZID=UTC:20251014T150000
DTSTAMP:20250304T102659Z
CREATED:20250304T102659Z
LAST-MODIFIED:20250304T102659Z
UID:5221-1760450400-1760454000@hsmaime.org
SUMMARY:Hotel Digital Marketing Essentials (HDME)
DESCRIPTION:This course is designed for anyone looking to gain confidence in hotel digital marketing. Whether you’re aiming for your CHDM certification or need support in preparing for the exam\, this class is perfect for you. Click here to learn more about the course.
URL:https://hsmaime.org/event/hotel-digital-marketing-essentials-hdme-2/2025-10-14/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2025/03/hdme-sep-2025-1400-x-700-px.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251008T160000
DTEND;TZID=UTC:20251008T170000
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UID:5198-1759939200-1759942800@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1741076739666{margin-bottom: 0px !important;}”]The CHBA is a professional certification for hoteliers\, validating your expertise and mastery in the hospitality industry. It goes beyond enhancing your skill set—it equips you with comprehensive knowledge to effectively manage all facets of a hospitality operation. By earning this certification\, you position yourself as a leader in the field\, gaining a competitive edge and unlocking exciting new opportunities for career growth and long-term success. To learn more\, click here.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Download course description” color=”violet” i_icon_fontawesome=”fas fa-cloud-download-alt” css=”” add_icon=”true”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Apply NOW” color=”violet” i_icon_fontawesome=”fas fa-hand-point-right” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fcertified-in-hospitality-business-acumen-chba%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-7/2025-10-08/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2025/03/chba-sep-2025-1400-x-700-px.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T160000
DTEND;TZID=UTC:20250709T170000
DTSTAMP:20250604T070814Z
CREATED:20250227T090453Z
LAST-MODIFIED:20250604T070814Z
UID:5184-1752076800-1752080400@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA) - SOLD OUT!
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1740729919848{margin-bottom: 0px !important;}”]The CHBA is a professional certification for hoteliers\, validating your expertise and mastery in the hospitality industry. It goes beyond enhancing your skill set—it equips you with comprehensive knowledge to effectively manage all facets of a hospitality operation. By earning this certification\, you position yourself as a leader in the field\, gaining a competitive edge and unlocking exciting new opportunities for career growth and long-term success.[/vc_column_text][vc_btn title=”Download Course Decription” color=”violet” i_icon_fontawesome=”fas fa-download” css=”” add_icon=”true” link=”url:https%3A%2F%2Fdrive.google.com%2Ffile%2Fd%2F1KUjgkKyjyruZ7AcfwsQektIlrfJzeH5M%2Fview%3Fusp%3Ddrive_link|target:_blank”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_btn title=”APPLY NOW” color=”violet” i_icon_fontawesome=”fas fa-hand-point-right” css=”” add_icon=”true” link=”url:https%3A%2F%2Fhsmaime.org%2Fcertified-in-hospitality-business-acumen-chba%2F|target:_blank”][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row]
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-6/2025-07-09/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2025/02/chba-jun-2025-1400-x-700-px-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240131T160000
DTEND;TZID=UTC:20240131T170000
DTSTAMP:20240131T052123Z
CREATED:20240109T033441Z
LAST-MODIFIED:20240131T052123Z
UID:4185-1706716800-1706720400@hsmaime.org
SUMMARY:Certified in Hospitality Business Acumen (CHBA)
DESCRIPTION:Led by Heidi Anaya\, CHBA Head of Education at Russell Partnership\, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager\, facing real-time decisions on pricing strategies\, marketing and advertising campaigns\, staffing needs\, and capital investments within a competitive set of properties. This immersive 12-month business cycle simulation will provide invaluable insights and skills.
URL:https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-3/2024-01-31/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2024/01/chba-jan-1200-1200-px.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20240123T140000
DTEND;TZID=Asia/Dubai:20240123T150000
DTSTAMP:20240109T040125Z
CREATED:20240109T040032Z
LAST-MODIFIED:20240109T040125Z
UID:4193-1706018400-1706022000@hsmaime.org
SUMMARY:Hotel Digital Marketing Essentials Series (HDME)
DESCRIPTION:Acquire a better understanding of the hospitality digital marketing concepts\, tools\, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
URL:https://hsmaime.org/event/hotel-digital-marketing-essentials-series-hdme/2024-01-23/
LOCATION:Virtual
CATEGORIES:Classes
ATTACH;FMTTYPE=image/png:https://hsmaime.org/wp-content/uploads/sites/22/2024/01/hdme-jan-1200-1200-px.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20210705T120000
DTEND;TZID=Asia/Dubai:20210705T130000
DTSTAMP:20210627T082127Z
CREATED:20210624T104332Z
LAST-MODIFIED:20210627T082127Z
UID:1379-1625486400-1625490000@hsmaime.org
SUMMARY:How to bulild a Total Revenue Management (TRM) Strategy
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1624781975859{margin-bottom: 0px !important;}”]How to build a Total Revenue Management Strategy\nA HSMAI Middle East Webinar\nJuly 5\, 2021 | 12:00 – 13:00 GST | Online \nHSMAI Middle East is bringing you a think tank initiative with the hospitality industries leading experts on Total Revenue Management. Over the last year\, the industry has been hit hard but has also seen exciting new initiatives being driven by the hotels. \nThe concept of Non Room Revenue is not new for the industry but the need has been optimized many folds in the last one year. Total Hotel Revenue Management has been extensively talked about but is not at the main stage as it needs to be. \nOur industry experts talk about the concept\, the need and more importantly will guide you on how to embark on this exciting and rewarding TRM journey.[/vc_column_text][vc_btn title=”JOIN NOW” color=”violet”][/vc_column][/vc_row]
URL:https://hsmaime.org/event/how-to-bulild-a-total-revenue-management-trm-strategy/
LOCATION:Virtual
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://hsmaime.org/wp-content/uploads/sites/22/2021/06/trm.jpeg
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