Advancing Hospitality Excellence Through Education
Why Choose HSMAI Global Certification?
Industry-Led Education
HSMAI introduced certification for industry professionals nearly thirty years ago, establishing a long-standing tradition of excellence in hospitality education. Today, HSMAI certifications are recognized globally as the gold standard for hospitality sales, marketing, and revenue management expertise. All courses are designed and delivered by hospitality professionals with extensive real-world experience, ensuring practical, applicable knowledge that can be immediately implemented in your role.
Flexible Learning Options
Online, instructor-led formats accommodate busy hospitality professionals while maintaining the interaction and engagement of traditional classroom learning.
Global Recognition
HSMAI certifications are recognized worldwide as the gold standard for hospitality sales, marketing, and revenue management expertise.
Career Advancement
These courses provide the knowledge, credentials, and professional network needed to advance your career in the competitive hospitality industry.
HSMAI Academy continues to evolve its offerings to meet the changing needs of the hospitality industry, ensuring professionals stay at the forefront of industry best practices and emerging trends. The Academy represents the most comprehensive educational initiative in hospitality sales, marketing, and revenue management.
Certified Hospitality Revenue Management Executive (CRME) Certification
The Certified Revenue Management Executive certification offers you the chance to confirm your knowledge, experience, and capabilities in the field of revenue management.
The CRME designation is recognition that you are:
- A professional in the field of revenue management and clearly conversant with its intricacies and importance
- Competent to develop an infrastructure to support revenue management within the framework of an organization
- Able to maximize revenue opportunities and optimize profits by managing revenue
- Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
- Proficient at the art and science of revenue management
Certified Hospitality Digital Marketer (CHDM)
Are you working on digital marketing in the hotel industry? Looking for an edge to set you apart from your peers? Prove your skills and experience by earning a globally-recognized certification administered by HSMAI.
Created by hoteliers for hoteliers, the CHDM recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today.
Join MEA Online Web Conferences
Hotel Digital Marketing Essentials Series (HDME)
The Definitive Digital Marketing Program for Hoteliers
Six-week instructor-led virtual classroom series
Tuesday, 09 September to 21 October 2025 at 2:00 – 3:00 PM GST
Program Overview
The Definitive Digital Marketing Program for Hoteliers – Six-week instructor-led virtual classroom series designed to advance digital marketing knowledge for hospitality professionals across all levels. Read more…
Certified Hotel Sales Leader (CHSL)
This certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. The certification highlights hospitality sales leaders’ abilities in team leadership, commercial acumen, and implementing effective hotel sales practices to boost revenue.
Join MEA Certified Hotel Sales Leader (CHSL) Online Review Class
Wednesday, 22 October and 29 October 2025 at 4:00 – 6:00 PM GST
Program Overview
This online review courses cover the essential concepts outlined in the certification study guides for each discipline, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best. Read more…
Certified in Hospitality Business Acumen (CHBA)
HSMAI, with The Russell Partnership, offers an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA (Certified in Hospitality Business Acumen) course content has met these criteria for over 4,000 professionals in live events in 40 countries.
This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and can be done entirely online at an individual’s own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing, staffing and renovations in a live simulated competitive set environment over a 12-month business cycle.
Join MEA Online Instructor-led course Certified in Hospitality Business Acumen (CHBA)
Every Wednesday from September 10th – October 8th inclusive
Program Overview
This five-week course gives you an opportunity to practice all the concepts you learn. Via a robust online simulation, it places you in the seat of a hotel general manager making decisions on pricing, marketing and advertising, staffing, and capital investment in a live, simulated competitive set over a 12-month business cycle. Participants compete against each other for the most profitable hotel. Read more…
In-person Review Courses
Take advantage of the 2-day crash course. On 23-24 November 2025, hoteliers are invited to register for a choice of their certification (either CHDM, CRME, CHSL or CHBA). This is your opportunity to prepare a bit in advance and crunch your knowledge with the expert facilitators over 2 days – give the exam at the end of day and get recognized on stage at the Commercial Strategy Conference on 25-26 November 2025. Read more here.
