
to the Middle East



Welcome to HSMAI
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.
Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.
HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.
ROC Middle East 2021 Highlights
ROC Middle East 2020 Highlights
FEATURED INSIGHTS



NEXT EVENTS
Regional Events
- Small Screen, Big Impact
Member Master Class (Free for Members)
April 28-May 12 - Thirsty Thursday Networking
A NEW monthly networking event for UAE Hospitality Community
May 19, 2022 | 6:30pm – 8:00pm
Join us & Register NOW - Hotel Revenue Optimization Essentials Series (HROE)
Delivered once a week for six consecutive weeks
Every Wednesday, May 18, 2022 to Thursday, June 22 | 3:00pm GMT - Hotel Digital Marketing Essentials Series (HDME)
Delivered once a week for six consecutive weeks
Every Thursday, May 26 – Thursday, June 30 | 11:00am GMT - Commercial Executive Roundtable
By Invitation Only
May 26, 2022 | Jumeirah Emirates Towers, Dubai, UAE
- HSMAI ME ROC 2022
A Commercial Strategy Event
Nov 28 & 29, 2022 | Intercontinental Dubai Festival City Hotel, Dubai, UAE
- Asia Pacific, Singapore, June 9 – 10, 2022
- Europe, London, June 2022
- June 29 – ROC Americas, Orlando
- August 4 – ROC Brasil, Sao Paulo
NEWS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES & TRAINING
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
CERTIFICATIONS & OTHER PROGRAMS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.