Welcome to the Hospitality Sales and Marketing Association International (Middle East & Africa)
Empowering Hospitality Professionals
The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.
Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.
Internationally, HSMAI functions through regional boards of directors and staff, spanning fivekey regions: the Americas, LATAM, Europe, APAC and the Middle East & Africa. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.
Key benefits of becoming a member of HSMAI MEA
Become an individual or organizational member to and stay ahead in the dynamic landscape of your field.
1. Access industry insights
2. Networking opportunities
3. Educational resources
4. Professional development
Here’s a snapshot of the CSC MEA 2024 Highlights
HSMAI MEA 2024 Flashback
FEATURED INSIGHTS
February 14, 2025
Data analytics is critical in hotel sales. But how do you know what are the right KPIs and metrics? And what is the difference between the two? This topic is…
Insights from our CMO Roundtable Partners
February 28, 2025
At the DMO roundtable in New York, experts from Milestone, Sojern, and Lotus Marketing joined Digital Marketing Executives to discuss the impact of AI on marketing and advertising, sharing their…
Rising Above Uncertainty – How Tomorrows Hotel Leaders are Taking on Today’s Challenges
February 28, 2025
Recent discussions with and Menti poll results from all three of HSMAI’s Rising Leader Councils have identified issues impacting our rising leaders. Looking at the challenges across commercial functions reveals nuanced concerns that vary across sales, marketing, and revenue management. Economic uncertainty was a concern across the board, closely followed by the need to manage rising operational and marketing costs effectively.
MEA Events
IN THE PRESS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES & TRAINING
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
CERTIFICATIONS & OTHER PROGRAMS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.
