Welcome to HSMAI

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.

Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.

ROC Middle East 2022 Highlights

HSMAI ME 2022 Flashback

  • ROC ME 2022 was very exceptional. Very informative, insightful, and educational at the same time. The digital media part has enriched and elevated the content to a very high level. Gathering commercial leaders from different segments and industries greatly added value to ROC 2022. Great job Mona and team!

    Ossama Charrouf - Delegate
    Ossama Charrouf - Delegate VP Sales & Marketing, Jannah Hotels & Resorts
  • Thanks again for the great event last week, which has been so many months in the making. A few comments from my side, feel free to use and quote on social media: “It was absolutely delightful to connect again with peers from the hotel industry after a long time! Having senior leaders such as HE Issam Kazim, CEO of the Department of Tourism & Commerce Marketing Dubai, lay out their view on the future of hospitality in Dubai, framed the event and gave us all a sense of direction. Inspirational keynote speakers, energetic panel debates and refreshing presentations of the next-generation commercial leaders made this event special. Hosted at our prestigious Conrad Dubai Hotel, the team ensured this event would be carbon-neutral at no extra cost to the delegates! A big thank you to the HSMAI Middle East team, in particular to Mona Faraj, for making this an event to remember!

    Titus Hanke - Speaker
    Titus Hanke - Speaker Senior Commercial Director, Arabian Peninsula & Türkiye, Hilton


HSMAI Middle East


HSMAI Middle East
HSMAI Middle East

HSMAI Perspective: The Second Annual State of Talent Report

HSMAI Middle East

HSMAI Rising Leader Insight: Rethinking Customer Segmentation


Thirsty Thursday Networking – Dubai
A monthly networking event for UAE Hospitality Community
March 16, 2023 | 6:30 pm – 8:30 pm | Firelake Grill House, Radisson Blu Hotel, Dubai Downtown

Thirsty Thursday Networking – Abu Dhabi
A monthly networking event for UAE Hospitality Community
March 16, 2023 | 6:30 pm – 8:30 pm |  West Bay Lounge, Radisson Blu Hotel Corniche

KSA Power Breakfast Networking – Riyadh
May 08, 2023| 9:00 am – 12:00 pm | Hilton Riyadh

KSA Power Breakfast Networking – Jeddah
May 10, 2023 | 9:00 am – 12:00 pm | Hilton Jeddah

Certified in Hospitality Business Acumen (CHBA)
Six-week instructor-led web series
June 14, 2023 – July 5, 2023 | 5:00 pm – 6:00 pm Dubai Time

Hotel Digital Marketing Essentials Series (HDME)
Six-week instructor-led web series
July, 52023 – August 9, 2023 | 2:00 pm – 3:30 pm Dubai Time


Global ROC: An HSMAI Commercial Strategy event

  • Jan 19, 2023 – ROC Europe, London
  • May 11-12, 2023 – ROC AsiaPacific, Singapore
  • June 26-29, 2023 – Americas Commercial Strategy Week, Toronto
  • August 2023 – ROC Brazil, August, 2023, Sao Paulo, Brazil
  • Nov 28-29, 2023 – ROC Middle East, Dubai


HSMAI Middle East
HSMAI Middle East to host new events in UAE & KSA
HSMAI Middle East
الدولية لخدمات المبيعات والتسويق لقطاع الضيافة تختتم مؤتمرها السنوي بدبي
HSMAI Middle East
HSMAI Middle East Successfully Wraps Up its 5th Annual ROC Commercial Strategy Conference
HSMAI Middle East
HSMAI concludes ROC Commercial Strategy conference


Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.


Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.


Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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