Welcome to HSMAI

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.

Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.

ROC Middle East 2022 Highlights

HSMAI ME 2022 Flashback

  • ROC ME 2022 was very exceptional. Very informative, insightful, and educational at the same time. The digital media part has enriched and elevated the content to a very high level. Gathering commercial leaders from different segments and industries greatly added value to ROC 2022. Great job Mona and team!

    Ossama Charrouf - Delegate
    Ossama Charrouf - Delegate VP Sales & Marketing, Jannah Hotels & Resorts
  • Thanks again for the great event last week, which has been so many months in the making. A few comments from my side, feel free to use and quote on social media: “It was absolutely delightful to connect again with peers from the hotel industry after a long time! Having senior leaders such as HE Issam Kazim, CEO of the Department of Tourism & Commerce Marketing Dubai, lay out their view on the future of hospitality in Dubai, framed the event and gave us all a sense of direction. Inspirational keynote speakers, energetic panel debates and refreshing presentations of the next-generation commercial leaders made this event special. Hosted at our prestigious Conrad Dubai Hotel, the team ensured this event would be carbon-neutral at no extra cost to the delegates! A big thank you to the HSMAI Middle East team, in particular to Mona Faraj, for making this an event to remember!

    Titus Hanke - Speaker
    Titus Hanke - Speaker Senior Commercial Director, Arabian Peninsula & Türkiye, Hilton

HSMAI, CONNECTING YOU TO YOUR CAREER

FEATURED INSIGHTS

HSMAI Middle East
HSMAI Middle East

HSMAI Perspective: Marketing That Won: Trends that Dominated the 2022 Adrians

HSMAI Middle East

HSMAI Foundation Best Practice: Internships Open Talent Pipelines

REGIONAL EVENTS

Thirsty Thursday Networking
A monthly networking event for UAE Hospitality Community
February 16, 2023 | 6:30 pm – 8:30 pm | Ciao Bella, Media One Hotel
REGISTER NOW

Thirsty Thursday Networking
A monthly networking event for UAE Hospitality Community
February 16, 2023 | 6:30 pm – 8:30 pm |  West Bay Lounge, Radisson Blu Hotel Corniche
REGISTER NOW

Hotel Digital Marketing Essentials Series(HDME)
Six-week virtual classroom series (Every Wednesday, February 15 – March 22, 2023)
REGISTER NOW

KSA Power Breakfast Networking – Riyadh
March 13, 2023| 9:00 am – 12:00 pm | Hilton Riyadh
REGISTER NOW

KSA Power Breakfast Networking – Jeddah
March 15, 2023 | 9:00 am – 12:00 pm | TBA
REGISTER NOW

GLOBAL EVENTS

Global ROC: An HSMAI Commercial Strategy event

  • Jan 19, 2023 – ROC Europe, London
  • May 11-12, 2023 – ROC AsiaPacific, Singapore
  • June 26-29, 2023 – Americas Commercial Strategy Week, Toronto
  • August 2023 – ROC Brazil, August, 2023, Sao Paulo, Brazil
  • Nov 28-29, 2023 – ROC Middle East, Dubai

NEWS

HSMAI Middle East
HSMAI concludes ROC Commercial Strategy conference
HSMAI Middle East
ROC Middle East 2022 returns on site in November under the theme Accelerate Recovery

EXECUTIVE ROUNDTABLES

Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.

ONLINE COURSES & TRAINING

Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.

CERTIFICATIONS & OTHER PROGRAMS

Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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