Welcome to HSMAI

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.

Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.

ROC Middle East 2020 Highlights

ROC Middle East 2020 Conference Videos

HSMAI Middle East
Recorded session videos from recent HSMAI Middle East ROC 2020 Conference are available to watch


Sign up before 31st March 2021 and get FREE access to

ROC Middle East 2021 – Hybrid
The region’s largest Hospitality conference on Sales, Distribution, Revenue & Marketing


Fuel Sales

Inspire Marketing

Optimize Revenue

HSMAI Middle East

Cindy Novotny: HSMAI, The Future is Looking Good

Cindy Novotny of Master Connections, HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to how take on improving business conditions and the importance of responding every new lead coming in.

HSMAI Middle East

The Good, the Bad, and the Ugly of Driving Demand

You cannot force customers to come back until they feel it’s safe. That was one of the biggest takeaways from HSMAI’s virtual Chief Loyalty Officer Executive Roundtable on Feb. 11.

HSMAI Middle East

The Voice of Revenue Managers


HSMAI Middle East


Revenue Workshop: Creating a new box for Revenue Management 
Session1: Wednesday March  17 @ 12:00 pm – 4:00 pm | Dubai Time
Session 2: Wednesday March  24 @ 3:00:00 pm – 7:00 pm | Dubai Time

HSMAI Europe Brand Strategy MasterClass
Every Wednesday April 21 –  May 19 @ 2:00 pm – 4:00 pm | Recurring Event

Asset Protection: Investing in Hospitality Sales TeamsCreating a new box for Revenue Management by Knowland
Tuesday April  7 @ 4:00 pm – 5:00 pm | Dubai Time


HSMAI Middle East
HSMAI Middle East Hosts Successful Hybrid ROC 2020
HSMAI Middle East
HSMAI Middle East to host hybrid conference
HSMAI Middle East


HSMAI Middle East
HSMAI Middle East
HSMAI Middle East
HSMAI Middle East


Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.


Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.


Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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