Welcome to HSMAI

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.

Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.

HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.

ROC Middle East 2021 Highlights

ROC Middle East 2020 Highlights

  • I would like to congratulate HSMAI ME for the wonderful event this week. It was the first of its kind that I have participated in and truly enjoyed the interaction. I have shared some best practices and thoughts with our Dubai office and several expressed their positive impression of the content, having participated remotely.

    Amanda Elder - Speaker In Person
    Amanda Elder - Speaker In Person Kempinski Hotels, Chief Commercial Officer
  • Congratulations on a fantastic event!  I think I can speak on behalf of the entire industry that we are truly grateful for HSMAI ME vision and leadership to create such a fantastic day! I am really glad that I had the opportunity to participate and look forward to 2021

    Alex Lee - Speaker In Person
    Alex Lee - Speaker In Person Jumeirah Group, Chief Commercial Officer
  • It was so exciting being part of this event and kudos to you and your team for carrying it out flawlessly, this first of its kind hybrid event.  With so many industry specialists sharing their experiences on one platform, there were plenty of helpful insights for me to take-home.

    Priyanka Kapoor - Speaker In Person
    Priyanka Kapoor - Speaker In Person Swiss-Belhotel International, Senior Regional Director of Sales and Marketing – Europe, Middle East, Africa and India
  • I just wanted to say a huge congratulations on the ROC event yesterday.  I thought it was excellent in both content and also in how it was meticulously planned and executed and the ease of the technology … as a virtual delegate, I had a seamless experience.  I was not able to join you all in person, but I got a lot out of the virtual ‘pass’ and was very impressed with it all.

    Richard Grant - Virtual Delegate
    Richard Grant - Virtual Delegate 80 Days, Account Director GCC
  • Attending HSMAI ROC 2020 Hybrid was certainly a great experience the diverse and dynamic group of speakers and panelists provided in depth insight on the current market dynamics, social and revenue optimization . The hybrid event delivered during covid had excellent safety measures from registering, seating and socializing. This is a new era for Meeting & Events.

    Freddy Farid -  In Person Delegate
    Freddy Farid - In Person Delegate Two Seasons Hotel Management company LLC, Managing Director



HSMAI Middle East
HSMAI Middle East

10 Ways to Operationalize Sustainable, Regenerative, and Locally Immersive Travel Experiences

HSMAI Middle East

The Future of Retailing – Challenges and Opportunities

HSMAI Middle East
HSMAI ROC Commercial Strategy Conference


Regional Events

  • Thirsty Thursday Networking
    A monthly networking event for UAE Hospitality Community
    November 17, 2022 | 6:30 pm – 8:00 pm | LVL Blu, JA Ocean View Hotel JBR
  • HSMAI ME ROC 2022
    A Commercial Strategy Event
    Nov 28 & 29, 2022 | Dubai, UAE

Global Events:


HSMAI Middle East
ROC Middle East 2022 returns on site in November under the theme Accelerate Recovery
HSMAI Middle East
HSMAI Introduces New Global Distribution Advisory Board


Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.


Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.


Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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