HSMAI Middle East

Welcome to the Hospitality Sales and Marketing Association International (Middle East)

Empowering Hospitality Professionals in the Middle East

The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.

Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.

Internationally, HSMAI functions through regional boards of directors and staff, spanning four key regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.

Key benefits of becoming a member of HSMAI ME

Become an individual or organizational member to and stay ahead in the dynamic landscape of your field.

1. Access industry insights
2. Networking opportunities
3. Educational resources
4. Professional development

To create a regional community that will advance our industry across all commercial disciplines by providing leading education, best practices exchange, thought leadership, and networking for industry professionals as well as partners.

The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

HSMAI Middle East

26 and 27 November 2024 (Tuesday, and Wednesday)

Since 2003, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation in the US. The significance of commercial, revenue, sales, and marketing joining forces meant that we had to rebrand to a Commercial Strategy Conference whilst keeping the strong brand equity of ROC in the Middle East.

Annually, our ROC ME Commercial Strategy Conference has been delivering the most compelling and comprehensive content for the hotel industry to address critical trends affecting executives in hotels today. This signature conference takes place yearly in the Americas, Europe, APAC, and since 2018, the Middle East.

In 2024, we aim to attract more executives across all commercial disciplines from global, regional, and independent brands.

Here’s a snapshot of the ROC ME 2023 Highlights

HSMAI ME 2023 Flashback

Support our mission by sponsoring our events

Contact our team today

HSMAI Middle East


HSMAI Middle East

Mental Health and Employee Well-being: Prioritizing Emotional Wellness

HSMAI Middle East

AI Powers Wisdom Work and Reduces Routine Tasks: Transforming the Workplace Landscape

HSMAI Middle East

HSMAI Commercial Strategy Conference Session Preview: Ancillary as Primary!

HSMAI Academy

The HSMAI Academy stands as the most extensive and ambitious endeavor in the field of education for hospitality sales, marketing, revenue management, and leadership. It encompasses a diverse array of course offerings and learning experiences, including online modules, face-to-face workshops, certifications, and qualifications.

Our courses feature specialized content crafted to empower your sales efforts, ignite innovative marketing strategies, and optimize revenue outcomes. Every facet of the content and support materials within HSMAI’s programs has been meticulously designed and developed for individuals engaged in hotel sales, marketing, and revenue management, catering to a broad spectrum of responsibilities ranging from entry-level to advanced positions.

Embark on your educational journey by exploring our webinars, publications, and online learning resources within the HSMAI Academy.

HSMAI Middle East


Thirsty Thursday (Co-hosted by Cendyn)
A monthly networking event for UAE Hospitality Community
July 18, 2024 | 6:30 PM – 8:30 PM | JB’s Gastropub, Amwaj Rotana – Jumeirah Beach
Register Now

Certified in Hospitality Business Acumen (CHBA)
5-week Instructor-led virtual class. Weekly Web Conference each Wednesday | 4:00 PM GST

  • Wednesday, July 10 to August 7, 2024
  • Wednesday, October 2 to October 23, 2024

Register Now

Hotel Digital Marketing Essentials Series (HDME)
6-week Instructor-led virtual class. Every Tuesday, October 1, 2024 to November 5, 2024 at 2:00 PM GST

Register Now

HSMAI Middle East

HSMAI ME Calendar 2024 (updated 13 May 2024)


HSMAI Middle East
HSMAI Middle East concludes 6th Annual ROC Commercial Strategy Conference
HSMAI Middle East
Dynamic Insights and Industry Evolution Strategies at ROC ME 2023
HSMAI Middle East
Pioneering Hospitality Strategies - Page 18 and 19
HSMAI Middle East
Highlights from the HSMAI ME Marketing Executive Roundtable


Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.


Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.


Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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