Welcome to the Hospitality Sales and Marketing Association International (Middle East)
Empowering Hospitality Professionals in the Middle East
The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.
Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.
Internationally, HSMAI functions through regional boards of directors and staff, spanning four key regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.
Key benefits of becoming a member of HSMAI ME
Become an individual or organizational member to and stay ahead in the dynamic landscape of your field.
1. Access industry insights
2. Networking opportunities
3. Educational resources
4. Professional development
7TH ANNUAL COMMERCIAL STRATEGY CONFERENCE 2024
26 and 27 November 2024 (Tuesday, and Wednesday)
Since 2003, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation in the US. The significance of commercial, revenue, sales, and marketing joining forces meant that we had to rebrand to a Commercial Strategy Conference whilst keeping the strong brand equity of ROC in the Middle East.
Annually, our ROC ME Commercial Strategy Conference has been delivering the most compelling and comprehensive content for the hotel industry to address critical trends affecting executives in hotels today. This signature conference takes place yearly in the Americas, Europe, APAC, and since 2018, the Middle East.
In 2024, we aim to attract more executives across all commercial disciplines from global, regional, and independent brands.
Here’s a snapshot of the ROC ME 2023 Highlights
HSMAI ME 2023 Flashback
FEATURED INSIGHTS
REGIONAL EVENTS
Thirsty Thursday (Co-hosted by HotelTime Solutions)
A monthly networking event for UAE Hospitality Community
September 19, 2024 | 6:30 PM – 8:30 PM | Gilt – Jumeirah Burj Al Arab
Register Now
Certified in Hospitality Business Acumen (CHBA)
5-week Instructor-led virtual class. Weekly Web Conference each Wednesday | 4:00 PM GST
- Wednesday, September 25 to October 23, 2024
Hotel Digital Marketing Essentials Series (HDME)
6-week Instructor-led virtual class. Every Tuesday, October 1, 2024 to November 5, 2024 at 2:00 PM GST
HSMAI ME Calendar 2024 (updated 31 July 2024)
IN THE PRESS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES & TRAINING
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
CERTIFICATIONS & OTHER PROGRAMS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.
