5th Annual HSMAI ROC ME Conference
A Commercial Strategy Event

Nov. 28 & 29 | Conrad Dubai

For almost 20 years, HSMAI ROC has delivered the most compelling and comprehensive revenue optimization event for the hotel industry, convening key stakeholders to address the most critical trends affecting hotels today.

With powerful educational and networking opportunities, ROC is the can’t-miss event of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

The conference will be live and in-person, and is organized by industry practitioners, HSMAI’s Revenue Optimization Advisory Board.

Destination Partner

Platinum Partners

ROC 2022

Gold Partners

ROC 2022
ROC 2022
ROC 2022
ROC 2022

Throwback from HSMAI ROC ME 2022

DAY 1 | November 28, 2022

There’s a reason why everyone wants to be a part of our Annual Commercial Strategy Conference #ROCME. One of the many reasons is that we ‘Involve and Evolve’ as a commercial hospitality engine. Curating the content is surely one of our most exciting, yet challenging undertakings. We debate between many discussion points and then come up with what is most relevant today. Our HSMAI ME advisory board executives, task groups, and partners put on their thinking caps to create the agenda and then support it with planning and delivery.

This year is special for us, as for the first time our conference is over 2 full days. As per attendee feedback, we have also intensified our Marketing & Communication topics, thanks to our newly formed Marketing Advisory Board who are truly bringing a different level of diversity, not to mention some top-notch speakers too!

Our Trends and Insights stage will deliver a wealth of information on the latest industry developments. Acumen-rich presentations put together by some of our partners who are experienced professionals deliberating carefully chosen topics and region-specific case studies, analytics as well as trends observed regionally and globally. These 25-minute interactive sessions are meaningful – a 15-minute keynote followed by some time to engage with speakers.

Our Annual Commercial Strategy Conference which was popularly branded as ROC (Revenue Optimization Conference) is not only about Revenue Management, but true-to-its-word, a strategy conference with topics covering the full spectrum of all commercial disciplines – sales, marketing, distribution, and revenue management. After all, is it not the mission of every commercial executive to optimize revenue?

Be sure to vote for your team’s success so they win the ROC Star, a well-celebrated champion recognition program that you can flaunt later! You can read about the submission process here.

We promise to keep you connected and relevant, so stick around to unwind after an action-packed day 1 and join the conversation, make new connections that will lead to future opportunities. We’re meeting at The Deck, an outdoor venue on the 6th floor of Conrad Dubai.D

Download Day 1 Agenda

Day 2 | November 29, 2022

Deep-dive discussions continue into the specifics of Social Media, Marketing, Sales, and Distribution amongst other topics.  In case you missed some sessions from Trends and Insights on Day 1, we will repeat those sessions so you can block your time accordingly.

We offer hospitality professionals a vision of how our industry will look in the years to come, by sharing content from experts in each field and creating significant business opportunities for you, over the course of two resourceful days. Each year we put a spotlight on specific aspects of travel that will be pivotal in determining the direction that our industry will take moving forward.

Attendees will gain access to exclusive networking opportunities with top executives from some of the most renowned hotels. This is the perfect way to mingle with like-minded individuals and get ahead of the curve in the hospitality industry.

One of the key highlights of this afternoon is that 2 winners will be selected by the HSMAI ME jury for the ROC Stars of 2022 – be sure to vote for your favorites!

Download Day 2 Agenda




ROC 2022
ROC 2022


ROC 2022



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