Certified in Hospitality Business Acumen (CHBA)
Opening Web Conference on Wednesday, October 25th, 2023 | Weekly Web Conferences (60 minutes in duration): Each Wednesday from November 1st to November 22ndinclusive @ 4:00 p.m. GST
Now more than ever it is essential that you know what contributes to the bottom line of your business, not only from your perspective, but from all departments. You have to demonstrate business acumen.
How? In partnership with Russell Partnership Technology, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant, respected, and recognized by professionals in more than 40 countries.
This five-week course with an instructor encompasses eLearning, simulation, and web conferencing and is completed entirely online, much of it at your own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing and advertising, staffing, and capital investment in a live simulated competitive set over a 12-month business cycle. The five-week course requires a minimum of 7 people enrolled together, and participants compete against each other for the most profitable hotel.
At the end of the course, the applicant will take the online CHBA exam to earn the certification.
Elevate your team’s performance with our globally recognized certification for hospitality professionals who are seeking to sharpen their hospitality business acumen.
The course enables participants to demonstrate their hospitality business acumen proficiency, upgrade their skills, and drives an elevated understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.
The CHBA certification is based on the online study provided with the course. Topic areas include:
– Targeting Business Priorities — Using financial statements to determine action
Provides complete competence in using the Income Statement, Balance Sheet, and Cash Flow Statement to target the business priorities that will produce business results. You will become financially fearless in putting financial information to use for you.
– Managing Business Priorities — Using lodging metrics that matter
You will have mastery of the STR metrics, terminology, and lodging calculations that assist you in turning business priorities into measurable business results. You will be competent in measuring both internal business results and indexing those results against the field of competitors.
– Leading Business Priorities — Communicating for results
Turning business priorities into business results means working through and with other people. Here you will learn your own communications characteristics and how to put them to best use in one-to-one and group communications that drive business results.
– Partnering in Owner Priorities — Partnering in ownership goals
While the goals of owners and managers are similar, their views, jargon, and calculations may be quite different. Here you will learn the owner’s side, enabling you to partner effectively with owners in areas of asset management, capital investment, contracts, and return on equity.
To be eligible for the CHBA program, candidates must:
– Have professional experience within the hospitality industry or currently be enrolled in a hospitality college or university program.
– Register and pay the certification program fee.
– Have a minimum of 7 participants from your organization to participate in the program for the instructor-led option.
Note: This course is ideal for — but not limited to — sales, marketing, revenue optimization, and operations professionals.
The registration fee includes application processing, online study materials, a five-week course, and the exam.
Instructor-Led 5-week Class: Member/Non-member
Registration Fee: $625
Recertification Fee: Not Applicable
The five-week online course requires participants to commit to a minimum of four hours per week during which they will complete online study, work within the hotel simulation, and participate in a weekly web conference. The online study and simulation work can be completed at times of the participant’s choosing but must be completed by each weekly deadline. The course instructor provides guidance throughout the course and has more than 25 years of hospitality experience. Participants take the online exam at the conclusion of the five weeks.
CHBAs are not required to renew their certification, and no maintenance of certification is required.