HSMAI Power-Up is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants, Power Up focuses on practical knowledge sharing, tactical skills, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions, creating a dynamic environment where industry experts exchange insights, challenge perspectives, and explore forward-looking approaches to revenue management, sales, distribution, marketing, and commercial performance
Next Power-Up Event
Revenue Agility … also in Uncertain Times
POWER-UP Cairo | May 19, 2026
Egypt’s hospitality industry is evolving fast, and agility has never been more critical. Join HSMAI Egypt’s first POWER-UP Cairo session to discover how leading commercial teams are reshaping strategies to protect demand, unlock value, and drive growth even in uncertain times.
Why Attend?
- Gain actionable insights from industry experts on the future of revenue management.
- Explore next‑level strategies that move beyond theory into practical application.
- Connect with peers and expand your professional network in a dynamic, interactive setting.
Key Topics
- From Static to Smart: Wholesale Reset
- Intelligent Distribution
- From Price‑Taker to Value‑Setter
Program Highlights
- Expert panel discussion with hospitality leaders
- Dynamic Revenue Hot Seat
- Interactive session with live polling and Q&A
This is your opportunity to sharpen your commercial edge, exchange ideas with peers, and position your organization for resilience and growth.
👉 Seats are limited, secure your place today and be part of Egypt’s first POWER-UP Cairo session.
The June 10 POWER-UP session will explore a key focus for hotel commercial teams today: Winning The Direct Guest. As distribution costs continue to rise and competition for online visibility intensifies, hotels must rethink how they attract, convert, and retain guests through their own channels. This session will focus on the intersection of direct booking strategy, personalization, and revenue actions, examining how hotels can leverage data, technology, and smarter commercial collaboration to increase conversion, strengthen guest relationships, and reduce dependency on third-party channels and contracting.
The session will be organized in roundtable discussions to encourage interaction and peer exchange.
See who powers our community
To support our events, we partner with sponsors. Please book a meeting to find out more.
