POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines in hospitality. Bringing together up to 60 participants, POWER UP focuses on practical knowledge sharing, tactical skills, and real-world strategies that drive immediate business impact. The sessions connect professionals from all commercial functions, creating a dynamic environment where industry experts exchange insights, challenge perspectives, and explore forward-looking approaches to revenue management, sales, distribution, marketing, and commercial performance.
Next Power-Up Event
POWER UP Cairo | Commercial synergy: Aligning Sales, Marketing & Revenue
💡 Limited spots available — Secure your place soon.
On October 6, HSMAI Egypt hosts POWER‑UP Cairo, our educational session for hospitality professionals who work in or with Sales, Marketing, Revenue Management, and Distribution.
This time we will explore one of the industry’s greatest opportunities, and ongoing challenges: achieving true alignment between Sales, Marketing and Revenue. While each discipline plays a vital role in driving commercial success, the greatest results are achieved when teams operate with shared objectives, integrated strategies, and a common understanding of demand, customer behavior, and business priorities.
After a short keynote by Juyo -a hospitality intelligence platform that empowers hotels with commercial insights, turning complex data into actionable strategies across sales, marketing, and revenue-, participants will split in three interactive roundtable workshops focused on the commercial role and commercial decision-making.
Each Interactive Roundtable introduces its theme and then opens for interaction with the host and other participants
- What is the Role of the Commercial Director and why have one?
- Commercial Decision-making with and without the Commercial Director role.
- Using Commercial Storytelling to turn ideas into compelling business cases that gain buy‑in for your strategy or investments in hotel offering, hotel assets, and team education
We’ll wrap up the session with a fun Quiz before joining fellow HSMAI members to celebrate our 99th global anniversary and 1st Egyptian birthday at our monthly community-building event, Tuesdays Together, from 6:00 PM to 8:00 PM.
📍 Triumph Luxury Hotel
Make Your Case to Attend POWER-UP Cairo
Want to join POWER-UP Cairo but need your manager’s approval? We’ve made it easier.
Build your business case. Get the green light. POWER-UP your experience. Download the Letter
HSMAI is a not-for-profit organization by hoteliers, for hoteliers, dedicated to empowering hospitality professionals.
To help cover the costs of our sessions, we kindly ask for a small contribution from attendees upon registration. Thank you for supporting our community!
POWER UP Cairo | Beyond the Booking: How Technology Builds Loyalty, Drives Direct Revenue & Creates Lifetime Guests
Guest relationships no longer end at the booking, or even at check-out. Today’s leading hospitality brands are leveraging technology to create seamless guest journeys, deliver more personalized experiences, and build lasting loyalty that extends far beyond a single stay. This POWER-UP will explore how CRM, AI, automation, guest data, and digital engagement can work together to strengthen direct relationships, increase guest lifetime value, and unlock new revenue opportunities.
Why Attend?
• Practical insights you can apply immediately
• Peer exchange through interactive roundtables
• Actionable ideas to sharpen your commercial edge
POWER-UP Cairo | June 10 Highlights
Winning the Direct Guest: Personalization & Conversion
POWER-UP Cairo
As hotels continue to navigate rising distribution costs and increasing competition for online visibility, HSMAI Egypt’s second POWER-UP Cairo brought together hospitality professionals from across revenue, sales, marketing, and distribution to explore practical strategies for driving direct bookings, enhancing guest experiences, and leveraging AI-powered personalization.
Key Topics
- Winning the Direct Guest
- Personalization That Converts
- AI & the Future of Direct Bookings
Program Highlights
- Keynote Spotlight with Iva Skrlec on the future of direct bookings in the age of AI
- Data-driven insights into direct booking strategies and guest behaviour
- Interactive roundtable discussions on conversion, AI, and personalization
- Voice of the Guest session
- Industry quiz, awards ceremony, and networking with hospitality leaders
POWER-UP Cairo | May 19 Highlights
Revenue Agility … also in Uncertain Times
POWER-UP Cairo
Egypt’s hospitality industry is evolving fast, and agility has never been more critical. HSMAI Egypt’s first POWER-UP Cairo brought together professionals from across revenue, sales, marketing, and distribution for practical discussions, fresh insights, and interactive exchanges around today’s commercial challenges and opportunities.
Key Topics
- From Static to Smart: Wholesale Reset
- Intelligent Distribution
- From Price‑Taker to Value‑Setter
Program Highlights
- Expert panel discussion with hospitality leaders
- Dynamic Revenue Hot Seat
- Interactive session with live polling and Q&A
See who powers our community
To support our events, we partner with sponsors. Please book a meeting to find out more.
