POWER-UP Cairo is HSMAI’s educational session designed for professionals working across all commercial disciplines in hospitality. Bringing together up to 60 participants, POWER UP focuses on practical knowledge sharing, tactical skills, and real-world strategies that drive immediate business impact. The sessions connect professionals from all commercial functions, creating a dynamic environment where industry experts exchange insights, challenge perspectives, and explore forward-looking approaches to revenue management, sales, distribution, marketing, and commercial performance.
Next Power-Up Event
POWER UP Cairo | Beyond the Booking: How Technology Builds Loyalty, Drives Direct Revenue & Creates Lifetime Guests
Guest relationships no longer end at the booking, or even at check-out. Today’s leading hospitality brands are leveraging technology to create seamless guest journeys, deliver more personalized experiences, and build lasting loyalty that extends far beyond a single stay. This POWER-UP will explore how CRM, AI, automation, guest data, and digital engagement can work together to strengthen direct relationships, increase guest lifetime value, and unlock new revenue opportunities.
Why Attend?
• Practical insights you can apply immediately
• Peer exchange through interactive roundtables
• Actionable ideas to sharpen your commercial edge
HSMAI is a not-for-profit organization by hoteliers, for hoteliers, dedicated to empowering hospitality professionals.
To help cover the costs of our sessions, we kindly ask for a small contribution from attendees upon registration. Thank you for supporting our community!
POWER-UP Cairo | October 6 Highlights
Commercial synergy: Aligning Sales, Marketing & Revenue
On October 6, HSMAI Egypt hosted POWER-UP Cairo, bringing together hospitality professionals across Sales, Marketing, Revenue Management, and Distribution to explore one of the industry’s greatest opportunities and ongoing challenges: achieving true alignment between Sales, Marketing, and Revenue.
The session highlighted the importance of shared objectives, integrated strategies, and a common understanding of market demand, customer behavior, and business priorities in driving stronger commercial performance.
Key Topics
- The Role of the Commercial Director and why have one?
- Commercial Decision-Making with and without the Commercial Director role.
- Using Commercial Storytelling to turn ideas into compelling business cases that gain buy-in for strategic initiatives, hotel offerings, and team development.
Program Highlights
- Keynote Spotlight with Juyo Analytics on leveraging data consolidation and AI-powered insights to strengthen commercial alignment and decision-making
- Three interactive roundtable workshops focused on commercial alignment, decision-making, and storytelling
- Key Takeaways and Practical Applications: Translating the session’s insights into actionable strategies that participants can implement within their own properties to strengthen commercial performance
POWER-UP Cairo | June 10 Highlights
Winning the Direct Guest: Personalization & Conversion
As hotels continue to navigate rising distribution costs and increasing competition for online visibility, HSMAI Egypt’s second POWER-UP Cairo brought together hospitality professionals from across revenue, sales, marketing, and distribution to explore practical strategies for driving direct bookings, enhancing guest experiences, and leveraging AI-powered personalization.
Key Topics
- Winning the Direct Guest
- Personalization That Converts
- AI & the Future of Direct Bookings
Program Highlights
- Keynote Spotlight with Iva Skrlec on the future of direct bookings in the age of AI
- Data-driven insights into direct booking strategies and guest behaviour
- Interactive roundtable discussions on conversion, AI, and personalization
- Voice of the Guest session
- Industry quiz, awards ceremony, and networking with hospitality leaders
POWER-UP Cairo | May 19 Highlights
Revenue Agility … also in Uncertain Times
Egypt’s hospitality industry is evolving fast, and agility has never been more critical. HSMAI Egypt’s first POWER-UP Cairo brought together professionals from across revenue, sales, marketing, and distribution for practical discussions, fresh insights, and interactive exchanges around today’s commercial challenges and opportunities.
Key Topics
- From Static to Smart: Wholesale Reset
- Intelligent Distribution
- From Price‑Taker to Value‑Setter
Program Highlights
- Expert panel discussion with hospitality leaders
- Dynamic Revenue Hot Seat
- Interactive session with live polling and Q&A
See who powers our community
To support our events, we partner with sponsors. Please book a meeting to find out more.
