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HSMAI COMMERCIAL STRATEGY CONFERENCE MEA 2026
Resilience . Agility . Results
The spirit that defines MEA
HSMAI Middle East and Africa’s only dedicated Commercial Strategy Conference is back. Join the region’s sharpest commercial minds in Dubai for 1.5 days built to challenge, inspire, and equip attendees for what’s next.
About CSC MEA 2026
The region’s only conference built for commercial hoteliers and partners.
For nine years, HSMAI MEA has been the go-to hub for hospitality leaders looking to sharpen their commercial edge. The Commercial Strategy Conference MEA is where that happens. A deep dive into the strategies, tools, and conversations that define what great commercial performance looks like across our region.
This is not a generic hospitality event. Every session, every speaker, every connection at CSC MEA is designed with one audience in mind: the commercial hotelier. Whether you lead Revenue Management, Sales, Marketing and Digital, Distribution, or a combination of all of them, this conference was built for you, by people who understand your world.
A bolder agenda. Sharper conversations. The same community spirit that has made CSC MEA the region’s most essential 1.5 days in commercial hospitality.
Our 2026 agenda is coming soon!
While we put the finishing touches on this year’s programme, we invite you to explore last year’s agenda to get a feel for the calibre of speakers, session formats, and content you can expect. Please note that the previous agenda is for reference only. The 2026 agenda will feature updated sessions, speakers, and timings. Download here.
Have a question or want to reserve your interest? Contact us today for enquiries and advance registration.
At HSMAI MEA, we believe in the power of sharing best practices to elevate performance across our industry and region. The ROCKSTAR Awards recognizes on-property professionals who’ve made a significant impact to their hotels through innovative revenue growth strategies, breakthrough marketing campaigns, and exceptional sales tactics.
This is an industry platform that lets individuals voice their achievements and inspire others to reach new heights.
Our 2026 Goal
We’re aiming to showcase the best talent across the Middle East and Africa region.
Having navigated a challenging stretch, we’re inviting submissions that embody our theme for 2026:
Resilience . Agility . Results
The spirit that defines MEA
If you have driven a revenue strategy, a standout marketing campaign, or a sales approach that made a genuine difference in 2026, this is your invitation to share it, get recognized, and inspire your peers across the region.
🔹 Why Apply?
🏅 Recognition – Get celebrated for the impact you have made on property
🤝🏼 Community – Join a growing network of commercial excellence leaders across MEA
☀️ Spotlight – Bring your success story to the Commercial Strategy Conference stage
🔹 How It Works:
📌 Submit your project or initiative (Closing 10 September 2026)
📌 Get Reviewed – Our ROCKSTAR Committee evaluates every entry on innovation, impact, and scalability
📌 Make the Shortlist – The top 9 finalists are announced by 23 September 2026
📌 Prepare with the Pros – Several coaching sessions with industry experts Kim Iskandar and Tarek Labib
📌 Take the Stage – Pitch live at the ROCKSTAR Awards Ceremony on 18 November 2026.
Submissions are welcome from any category: Rooms, F&B Outlets, Spa & Wellness, Meetings & Events, or Commercial Stream, as an individual or as a team.
This year, we’re aiming for our biggest turnout from across the region. Every hotel has a story worth telling. Yours could be next.
Ready to share your ROCKSTAR moment? 🌟
Let’s celebrate the resilience, agility, and results that define our industry, together.
What to Expect?
1.5 Days That Will Change How You Think About Commercial Strategy.
Why attend?
Relive the magic of 2025
