The HSMAI Egypt Executive Roundtable (ERT) is an exclusive, invitation-only forum designed for senior executives to engage in meaningful, strategic dialogue within a confidential setting. These closed-door sessions create a trusted space for decision-makers to share perspectives and explore practical strategies to enhance commercial performance across Egypt’s hospitality sector. The agenda is shaped directly by participants, ensuring discussions focus on the issues most relevant and impactful to the peer group.
Executive Roundtables
Attendance Eligibility
All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.
Roundtables are hosted by HSMAI.
Egypt 2030: Commercial Strategy for a Global Hospitality Hub
The May Executive Roundtable convened industry leaders around the theme “Egypt 2030: Commercial Strategy for a Global Hospitality Hub.” The session fostered a strategic exchange on how marketing, distribution, and revenue management can elevate Egypt’s position within global tourism flows.
Participants collaborated to shape an initial Egypt 2030 Commercial Playbook, outlining key commercial principles, priority actions, and the market intelligence required to guide the sector forward.
As part of HSMAI’s global partnership with Sommet Education, the roundtable was expertly moderated by Prof. Adela Parro, a renowned hospitality educator and industry expert. Drawing on her extensive international experience across hospitality education, commercial strategy, and talent development, Prof. Adela facilitated a dynamic and insightful dialogue, helping participants align on a shared vision for Egypt’s future as a leading global hospitality hub.
Facilitator
Adela Parro
Executive Program Coordinator & Lecturer
Les Roches Marbella
Adela Parro brings a strong background in commercial strategy, sales, distribution, and revenue management, combined with a leadership role in executive education at Les Roches Marbella.
She serves as Executive Program Coordinator and Lecturer, leading initiatives aligned with the evolving dynamics of global hospitality, contributing to the development of senior-level talent and reinforcing the connection between academic excellence and industry performance.
Adela brings extensive experience in hotel sales leadership, with a strategic focus on market segmentation, demand optimization, and distribution effectiveness. Her expertise lies in driving commercial performance across diverse demand streams and strengthening destination positioning through integrated commercial strategies.
Next Roundtables Events
Leadership in Times of Transformation: Skills, Systems & Sustainability
By Invitation Only
October 2026
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