HSMAI Egypt has partnered with the Egyptian Hotel Association (EHA) to give EHA members exclusive access to globally recognized hospitality certificates and certifications at a subsidized rate.
EHA members can request their unique access code directly from the Association to unlock the subsidized price of $260 (compared to the global value of $450–$550).
Your growth starts here: obtain your code, boost your skills, and step ahead with HSMAI training.
HSMAI Academy Certificates: delivered online and self‑paced build practical skills and confidence while earning credentials respected worldwide. Current offerings include Revenue Management and Digital Marketing certificates, with a Sales certificate in development to meet industry demand.
HSMAI Certifications: HSMAI certifications are the global benchmark to validate advanced expertise in hospitality commercial disciplines such as Revenue Management, Digital Marketing, and Sales Leadership. They combine rigorous self‑study with a comprehensive exam, ensuring professionals demonstrate mastery of industry standards and best practices. Earning a certification validates global‑level skills, elevates credibility, and opens pathways to leadership roles across the hospitality sector.
HSMAI Academy is the global online learning hub for hospitality professionals, designed to build skills, boost careers, and strengthen hotel performance.
It offers self‑paced, practical courses, and certificates in key commercial areas like Revenue Management, Sales, and Marketing.
Global recognition
HSMAI certifications are globally considered as the gold standard, affirming advanced expertise in sales, marketing, and revenue optimization.
Applied Knowledge
Each course is developed by seasoned hospitality leaders, ensuring practical skills that can be applied immediately across hotels, resorts, and tourism businesses.
Employer ROI
Certified team members help improve profitability by implementing stronger revenue strategies, running more effective marketing campaigns, and streamlining sales pipelines. Their understanding of related disciplines also promotes better collaboration, leading to improved overall commercial performance.
Recruitment benchmark
Certification signals mastery of industry best practices, enhancing employability and giving employers confidence in hiring highly skilled professionals.
Professional growth
Ideal for team members recently promoted, under consideration for advancement, or seeking cross-disciplinary knowledge to broaden their commercial expertise.
Overview of HSMAI certifications included in EHA partnership.
CRME – Certified Revenue Management Executive
A globally recognized certification, obtained by passing an exam based on the 17-chapter ‘Evolving dynamics: From Revenue Management to Revenue Strategy’ study guide. This guide covers fundamentals, practices, cross-disciplinary partnerships, and myriad elements impacting revenue optimization in the 2020s.
Added value to hospitality professionals
- Demonstrates that you are a professional in the field of revenue optimization
- Enhances tactical and strategic expertise in identifying business opportunities, maximizing profits, driving growth
- Focus on fostering a revenue management culture within your organization
Egypt only
Hospitality Revenue Optimization Essentials on-line virtual classroom, included as part of your EHA partnership agreement, will provide 9 hours of training covering the topics in the CRME guidebook.
Topics
- From Revenue Management to Revenue Strategy
- Economics and its role in Revenue Optimization
- Departmental Integration
- Understanding the Market
- Segmenting Customers and Utilizing Sources to Target Optimal Mix
- Forecasting, Pricing, and Inventory Control
- Performance Analysis
- Strategic Distribution
- The Interdependence of Sales & Revenue Optimization
- Emerging Elements Impacting Revenue Strategy
Aimed at
- Established Hospitality Revenue Optimization professionals
- Those with professional aspirations in Revenue Optimization
CHDM – Certified Hospitality Digital Marketeer
A globally recognized certification, obtained by passing an exam based on the ‘Hospitality Digital Marketing Essentials: A field guide for navigating today’s digital landscape’ study guide. (Updated June 2025)
Added value to hospitality professionals
- Demonstrates that you are a professional in the field of revenue optimization
- Enhances tactical and strategic expertise in identifying business opportunities, maximizing profits, driving growth
- Focus on fostering a revenue management culture within your organization
Egypt only
Hospitality Revenue Optimization Essentials on-line virtual classroom, included as part of your EHA partnership agreement, will provide 9 hours of training covering the topics in the CRME guidebook.
Topics
- The latest on AI, Virtual Reality, SEO, and omnichannel strategy
- Management of owned, earned, and paid media
- Digital intermediaries
- Measurement and managing digital performance
- Insights from hospitality digital leaders
Aimed at
- Established Hospitality Digital Marketing professionals who want to demonstrate their proficiency
- Sales, marketing, and revenue optimization professionals who want to expand their knowledge and better understand how digital marketing intersects with and impacts their areas of responsibility.
CHSL – Certified Hotels Sales Leader
The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise.
