CRME Review Class MEA - In Person

Course Overview

While the CRME certification and its online preparation pathway are traditionally positioned for experienced revenue leaders, this in-person review class is intentionally designed to make the certification accessible earlier in a professional’s career.

The course provides structured, face-to-face preparation for revenue professionals, cross-discipline commercial team members, and aspiring leaders who want guided learning rather than independent self-study. It bridges the gap between operational revenue execution and strategic commercial thinking, helping participants progress from “doing revenue tasks” to understanding the commercial impact behind them.

For managers and high-potential supervisors, the class also serves as a progression step toward leadership readiness by broadening perspective across pricing, demand strategy, and business performance, not just system usage or reporting.

Why attend the Review Course?

Participants develop capability across the core revenue leadership foundations:
Understanding demand behavior and pricing strategy
Translating data into commercial decisions
Collaborating with sales, marketing and distribution
Thinking beyond rooms revenue toward total profitability.

Learning Approach

This expert-led course focuses on comprehension and application, not memorisation. Participants are guided through certification concepts using real business interpretation and facilitated discussion:

Practical explanation of CRME concepts in operational language
Scenario-based commercial decision exercises
Interactive discussion linking theory to daily hotel situations
Exam preparation guidance and sample questions

What You Will Gain

Broader Commercial Perspective
Move beyond reports and systems to understand why revenue decisions matter.
Analytical Interpretation Skills
Translate forecasts, pace and segmentation into actionable decisions.
Cross-Functional Confidence
Communicate effectively with sales, marketing and leadership teams.
Leadership Readiness
Prepare for the transition from coordinator/manager to strategic contributor.
Value Proposition
This class is not only preparation for certification, it is preparation for career progression.

Participants gain both the knowledge required to sit the CRME exam and the commercial mindset expected of the next generation of revenue leaders, accelerating their readiness for broader commercial responsibility.

Facilitators

LI HAWKINS, CRME, CHDM, CHBA

With over 20 years of experience in the hospitality industry, performing numerous roles across Australia & NZ, Middle East, Africa & Turkey as Commercial Director, Director of Operations, and Director of New Projects. After project managing the opening of more than 15 hotels and hotel apartments, Li turned to Asset Management and owner advisory services managing a portfolio of hospitality assets across North America, Europe, Middle East, Africa, and Central Asia.

With an entrepreneurial mindset and a passion for innovation, collaboration, and integrity, Li joined the world of consulting with Insight Out as Managing Director, bringing a holistic approach to business solutions for hospitality entities.

TIINA-MAIJA BERGMAN, CRME

Tiina-Maija is a regional hospitality guru, having worked in the field in the Middle East and Africa since 1995. A native of Finland, she holds a BSc in Hotel & Tourism Management, and is a certified Coach and Master Practitioner of Neuro Linguistic Programming (NLP). Her skills and experience are an integral part of the Insight | Out team, where she focuses on Revenue Management and Commercial Advisory services, including reviews and commercial support, operational process enhancement, workshop facilitation, and market research and analysis.

Registration

HSMAI Member | AED 2250
HSMAI Non-Member | AED 2550

Included in the registration fee: Just updated study guide Evolving Dynamics: From Revenue Management to Revenue Strategy, 4th Edition

Note: CRME Exam fees are separate: USD 500 for members, USD 675 for non-members.