ROC ME 2022 was very exceptional. Very informative, insightful, and educational at the same time. The digital media part has enriched and elevated the content to a very high level. Gathering commercial leaders from different segments and industries greatly added value to ROC 2022. Great job Mona and team!

Thanks again for the great event last week, which has been so many months in the making. A few comments from my side, feel free to use and quote on social media: “It was absolutely delightful to connect again with peers from the hotel industry after a long time! Having senior leaders such as HE Issam Kazim, CEO of the Department of Tourism & Commerce Marketing Dubai, lay out their view on the future of hospitality in Dubai, framed the event and gave us all a sense of direction. Inspirational keynote speakers, energetic panel debates and refreshing presentations of the next-generation commercial leaders made this event special. Hosted at our prestigious Conrad Dubai Hotel, the team ensured this event would be carbon-neutral at no extra cost to the delegates! A big thank you to the HSMAI Middle East team, in particular to Mona Faraj, for making this an event to remember!

This year's HSMAI ME #roc2022 conference was quite unique with its delivery and insights. Perhaps I am being biased because of the formation and involvement of the Marketing Advisory Board but the positive impact is/was obvious with the diversity of topics, balancing the commercial aspects of our business, and beyond. From the "Fireside Chat" with Issam Kazim and Ramia Farrage, to the session "Humanise your brand" with Anas Bukhash, "The 3 laws of cutting through" with Mark Adams, the "Holistic approach to marketing" with Stewart Smith, Rania Masri El Khatib, Joanne Chehab, Avinash D., the "Optimal social media strategy" with Verónica Conesa Bukhash Brothers, and so many more, to be applauded.