Introduction to Digital Marketing, Distribution and Revenue Management Training
A 3-week virtual course of 90 minutes. 6-sessions online program with 2 sessions dedicated to each discipline. Program high-level outline:
Session 1: Introduction to Digital Marketing
– What is Digital Marketing
– Why is it important
– Demystifying Digital Marketing (terminology, concepts)
Session 2: Introduction to Distribution
– What is Distribution
– Why is it important
– Demystifying Distribution (terminology, concepts)
Session 3: Digital Marketing & Distribution in action
– Best practice and Bad practice
– Case study examples of success stories
– To-Do list for your own hotel
Session 4: Introduction to Revenue Management
– What is Revenue Management
– Why is it important
– Demystifying Revenue Management (terminology, concepts)
Session 5: Revenue Management in action
– Best practice and Bad practice
– Case study examples of success stories
– To-Do list for your own hotel
Session 6: Putting together Digital Marketing, Distribution, and Revenue Management
– How it all links together (Tech Stack and inter-linking)
– Do’s and Don’ts
– Own hotel action plan
