4th Annual HSMAI ROC ME Conference
Commercial Strategy Conference – a Hybrid Event
Dec 6 | Main Conference – Hybrid | InterContinental Festival City
Dec 7 | Partners’ Insights | Virtual
Renew, Rebuild, Recover
HSMAI ME presents ROC ME 2021
Delivering an all-encompassing commercial strategy event for the hospitality industry, HSMAI ROC ME 21 will once again gather leading hospitality professionals responsible for revenue optimization for International and independent brands, management companies and ownership groups for all types of hospitality establishments.
ROC brings together influential leaders and hospitality professionals from Revenue, Sales, Distribution, Marketing, Operations and Asset Management roles to unite for education, collaboration, and innovation. There has never been a greater need to gather around these pillars to be at the forefront of our continually changing industry.
For the 2nd year, ROC will be delivered as a Hybrid event enabling colleagues near & far the opportunity to engage directly and contribute to the discussion on-line as a virtual attendee or in person at the venue.
Our 4th year holding ROC in the Middle East has proven the delivery of compelling and comprehensive content for hotel commercial leaders and we continue to facilitate powerful educational and networking opportunities to fuel sales, inspire marketing and optimize revenue.
2021 Detailed Agenda
HSMAI ME 2021 PARTNERS
Learn about 2021 partnership opportunities here and reserve your spot!
Platinum Partner
DESTINATION PARTNERS
GOLD PARTNERS
SILVER PARTNERS
BRONZE PARTNERS
TECHNOLOGY PARTNERS
HOST PARTNER
SUPPORT PARTNERS
WHAT THEY SAY ABOUT ROC EVENT
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I would like to congratulate HSMAI ME for the wonderful event this week. It was the first of its kind that I have participated in and truly enjoyed the interaction. I have shared some best practices and thoughts with our Dubai office and several expressed their positive impression of the content, having participated remotely.
Kempinski Hotels, Chief Commercial Officer
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Congratulations on a fantastic event! I think I can speak on behalf of the entire industry that we are truly grateful for HSMAI ME vision and leadership to create such a fantastic day! I am really glad that I had the opportunity to participate and look forward to 2021
Jumeirah Group, Chief Commercial Officer
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Congratulations & well done on ROC 2020. I truly enjoyed being part of it .. The conference was well organized under the new normal and you have been able to achieve a great reach, beyond the conference room. I have had nothing but positive feedback from attendees inside but also those that attended remotely.
Revenue Leader & HSMAI Revenue Optimization Board Member
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It was so exciting being part of this event and kudos to you and your team for carrying it out flawlessly, this first of its kind hybrid event. With so many industry specialists sharing their experiences on one platform, there were plenty of helpful insights for me to take-home.
Swiss-Belhotel International, Senior Regional Director of Sales and Marketing – Europe, Middle East, Africa and India
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Overall very well put together event, great to see so many people interested in engaged either in person or virtual. Impressive technology, especially the augmented opening keynote, it felt they were actually in the room. It was great to have a combination of on-site speakers and virtually – they all came across clear and also enables to get more international / high profile speakers. I would definitely feel comfortable to attend other hybrid events in the future
Jumeirah Group, Vice President, Revenue Management
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I just wanted to say a huge congratulations on the ROC event yesterday. I thought it was excellent in both content and also in how it was meticulously planned and executed and the ease of the technology … as a virtual delegate, I had a seamless experience. I was not able to join you all in person, but I got a lot out of the virtual ‘pass’ and was very impressed with it all.
80 Days, Account Director GCC
WHAT YOU CAN EXPECT
AGENDA AT A GLANCE
Here’s an overview of what’s happening at the event!
As in every ROC event, full programme will be announced during October. We will be sharing the latest trends and insights across commercial disciplines and addressing real issues debated by subject matter experts.
Stay tuned as we curate the 2021 agenda
Day 1 – Monday Dec 6, 2021
ROC ME – Main Hybrid Event
TIME |
ACTIVITY |
| 8:00 – 9:00 | Registration and welcome coffee break Al Baraha Pre-function area |
| 9:00 – 13:30 | Plenary Al Baraha Ballroom |
| 13:30 – 14:30 | Lunch Al Baraha Promenade |
| 14:30 – 17:00 | Breakout Sessions:
1. Focused Marketing – Al Baraha 2 |
| 17:00 – 18:30 | Closing plenary sessions Al Baraha Ballroom |
| 18:30 – 20:30 | ROC ME “Picnic in the Park” The Leisure Deck – Crowne Plaza Festival City |
Please click here to view full conference agenda
Day 2 – Tuesday Dec 7, 2021
Add on Events
| TIME
|
ACTIVITY |
| 10:00 – 18:00 | Partners’ Insights |
| A Virtual Event | |
| 08:30 – 11:00 | Commercial Round Table |
| Facilitated by Bob Gilbert – President & CEO, HSMAI | |
| Al Noor – Intercontinental Dubai Festival City | |
| (By invitation only) | |
| 11:00 – 13:30 | Revenue Optimization Round Table |
| Facilitated by Bob Gilbert – President & CEO, HSMAI | |
| Al Noor – Intercontinental Dubai Festival City | |
| (By invitation only) | |
| 15:00 – 17:00 | Human Resources and Talent Development Round Table |
| Facilitated by Bob Gilbert – President & CEO, HSMAI | |
| Al Thuraya – Intercontinental Dubai Festival City | |
| (By invitation only) | |
| 15:00 – 18:30 | Total Hotel Revenue Management: From theoretical to practical |
| Dr. Kelly McGuire – Managing Principal, Hospitality, ZS Consulting | |
| Al Noor – Intercontinental Dubai Festival City | |
|
Join us for this hands on workshop where we will turn total hotel revenue management concepts into a practical plan that you can implement at your property, no matter what type of hotel you manage. Managing through the pandemic taught us to think about our buildings, and our customers, in different ways. Take advantage of that momentum and those learnings to build strategies that will finally allow you to start down the path of thinking more holistically about your building and its potential. Let’s roll up our sleeves together and start generating some profits! Limited seats available on first come first serve basis for all registered delegates only. Please ensure you add this session on your agenda in Attendee hub. |
Please click here to view full Partners’ Insights agenda
Join the conversation at ROC ME 2021 as we Renew, Rebuild and Recover together.
An opportunity to engage once again with your industry colleagues and peers in a safe & controlled environment at Intercontinental Dubai Festival City where space is limited to 300 people only. Register Early and don’t miss the opportunity to meet again Face to Face.
Registration for HSMAI ROC ME 2021 commercial strategy event includes:
- All sessions on Dec 6 & 7 (unless by invite only)
- Networking opportunities
- Post conference social event
- All on-demand session videos post event
We want to reach every commercial executive in the Middle East & Gulf and provide all with equal opportunity to benefit and engage. So for those unable to travel, the option to join us live and online is also available.
We look forward to welcoming you at this year’s special edition of HSMAI ROC ME
REGISTRATION FEES:
Registration Type |
Through 15 November |
16 November through Event Day |
In-Person |
||
| Hotel Member | $350 | $450 |
| Hotel Non Member | $550 | $650 |
| Partner Member | $650 | $750 |
| Partner Non Member | $850 | $950 |
Virtual |
||
| Hotel Member | $75 | $75 |
| Hotel Non Member | $150 | $150 |
| Partner Member
Partner Non Member |
$175
$250 |
$175
$250 |
| Day 2 Only Access | $50 | $50 |
Due to social distancing restrictions, limited space available for in person attendance. Book your seat now.
Notes:
- Above prices are inclusive of 5% VAT
- Registration includes access to both the Hybrid event on Dec 6 and Partners Insights – a Virtual event on Dec 7
- Day 2 only registration will provide access to the Partners Insights virtual event
- Hotelier registered to attend the in person event must present their hotel ID on arrival to receive their pre-registered badge
REGISTRATION POLICIES
Cancellation Policy
- Cancellations received four weeks prior to the conference will receive a full refund less a $100 administrative fee for In-Person and $50 for Virtual.
- Cancellations received between four and one week out are entitled to a 50% refund, or 100% roll-over to the 2022 conference.
- Cancellations received within one week will not be refunded, except in the case of a medical emergency (including if you are required to quarantine due to covid exposure). The transferring of a registration to a colleague is free of charge, and must be requested in writing.
- All cancellations must be submitted in writing to jean@hsmaime.org.
Confirmation
When you register, you will immediately receive an electronic confirmation of your registration. If you have not received a confirmation within 3 business days, please contact jean@hsmaime.org
Substitution Policy
A transfer of your full registration is permitted prior to the conference by submitting a written request to jean@hsmaime.org. No Onsite transfer is permitted due to DTCM requirements. Badge sharing, splitting, and reprints are strictly prohibited.
Hotel Group Pricing
Hotel companies can enjoy significant savings on ROC registration when they sign up Ten (10) or more people from the same company, please contact jean@hsmaime.org
Consent to Use of Photographic Images
Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.
Registration Help
If you have any questions regarding your registration, please contact Jean Alolor at +971 50 9613368 or jean@hsmaime.org
The HSMAI’s Revenue Optimization Conference (ROC) is hosted at Al-Baraha, Al Noor Ballroom and Al Thuraya located at the waterfront level in Intercontinental Festival City, Dubai, United Arab Emirates.
ROC 2021 is not for profit event and has been curated by our HSMAI ME Advisory Boards of hospitality commercial leaders for our members and colleagues. This would not have been possible without the funding support of our sponsors.
We invite you to support our regional mission and help us grow our hospitality community and be part of our 2021 Conference.
BECOME A PARTNER
Download the sponsorship prospectus here for complete details about ROC ME opportunities.
To reserve your partnership, or if you have any questions, contact jean@hsmaime.org
PARTNERSHIP PACKAGE TIER:
HSMAI Middle East Chapter Partner – Platinum (USD15,000) – Not Available
Benefits:
- HSMAI Middle East website: premium logo placement & recognition YEAR-ROUND as a HSMAI ME Partner with direct
link to partner’s website - ROC Middle East microsite: premium logo placement and recognition with direct link to partner’s website
- ME Advisory Board: 1 seat for a company representative and invitation to attend our board meetings and ROC working
group meetings - Regional activities: recognition during all events (virtual and in person) organized during 2021 with 1 company
representative invited to attend each event if in - PR: Name mention in all press releases for all chapter activities as well as a pre-scheduled interview during ROC
- Sharing Opportunity: Dedicated e-mail to HSMAI ME database (over 4,000 qualified contacts) twice (2) a year with company produced
educational content and must be pre-booked and scheduled for the period between Feb – Sept 2021 - Delegates List: Pre and Post Event list of registered delegates; Name, Position & Company (no emails provided) including
ROC - Elevator pitch: address ROC attendees from the main stage during the event for 2-3 minutes – content can be PPT or
Video - Active role in content creation and delivery: partner’s own forum within ROC that can be one of the following scenarios,
defined by ROC working committee with content pre-approved by HSMAI:
– Speaking engagement as a keynote
– Speaking engagement in a Panel discussion (moderator or speaker) - ROC Registration: Conference registrations for 20 delegates split as follows between company representatives and
partner’s own clients / prospects from the hospitality industry
– In Person: 5 Company representatives and 5 invitees from the hospitality industry
– Virtual: 5 Company representatives and 10 invitees from the hospitality industry
– Additional registration confirmed on sponsors-only rate of USD 395 per delegate, intended for inviting additional
clients (hotels) as well as additional company representatives - Onsite PR: media coverage and pre-scheduled interview during ROC
- Dedicated Virtual Booth
- Onsite Marketing (Prominent placement): ROC Sponsor logo loop / Pop Up stand and any on site marketing defined
by HSMAI as well as Partner’s own Display counter / Pop Up Stand in events’ pre-function area - Event Program: a full page in the printed conference program &/or virtual attendee hub with logo, 250-word company
description, regional contact details. Page creative is to be provided by Partner - Reach out to ROC delegates: Company-produced invitation to meet during ROC that can be shared by HSMAI to all
registered delegates – dates defined by HSMAI and coded HTML provided by partner - Conference cocktail reception: recognition as co-sponsor, the right to address the attendees and invite up to 5 guests
that are not ROC registered delegates - ROC Post Event Video: Prominent inclusion in the post event marketing video that is to be used for various marketing
& communication actions and sharing on Social media - Own video footage: 1 Min edited video created for partner’s year-round activities with HSMAI produced post ROC
- Local Support: assist in printing and production – 3rd party costs cross charged to partner
HSMAI Middle East Chapter Partner – Gold (USD11,500) – 2 Available
Benefits:
- ROC Middle East microsite: premium logo placement and recognition with direct link to partner’s website
- Marketing & Communication: premium logo recognition pre, during and post event
- Sharing Opportunity: Dedicated e-mail to HSMAI ME database (over 5,000 qualified contacts) once (1) a year with
company-produced educational content. Subject to review and approval by HSMAI and must be pre-booked and
scheduled for the period between Feb – Sept 2021 - Reach out to ROC delegates: Company-produced educational content OR invitation to meet during ROC that can be
shared by HSMAI to all registered delegates – dates defined by HSMAI and coded HTML provided by partner - Delegates List: Pre and Post Event list of registered delegates; Name, Position & Company (no emails provided)
- Elevator pitch: address attendees from the main stage during the event for 2-3 minutes – content can be PPT or Video
- Active role in content delivery: partner’s own forum within ROC that can be one of the following scenarios, defined by
ROC working committee with content pre-approved by HSMAI:
– Interactive Q&A Sessions as subject matter expert
– Speaking engagement as a keynote
– Speaking engagement in a Panel discussion (moderator or speaker) - ROC Registration: Conference registrations for 15 delegates split as follows between company representatives and
partner’s own clients / prospects from the hospitality industry
– In Person: 3 Company representatives and 3 invitees from the hospitality industry
– Virtual: 3 Company representatives and 6 invitees from the hospitality industry
– Additional registration confirmed on sponsors-only rate of USD 395 per delegate, intended for inviting additional
clients (hotels) as well as additional company representatives - PR: Name mention in all conference press releases, pre, during and post event
- Onsite PR: media coverage and priority in pitching for a pre-scheduled interview
- Onsite Marketing: ROC Sponsor logo loop / Pop Up stand and any on site marketing defined by HSMAI
- Onsite own Branding: Display counter / Pop Up Stand in events’ pre-function area
- Event Program: Logo in printed conference program &/or Virtual Attendee Hub with 150-word company description &
regional contact details - Local Support: assist in printing and production – 3rd party costs cross charged to partner
- ROC Video: Prominent inclusion in the post event marketing video that is to be used for various marketing &
communication actions and sharing on Social media
HSMAI Middle East Chapter Partner – Silver (USD7, 000) – 2 Available
Benefits:
- ROC Middle East microsite: logo placement and recognition with direct link to partner’s website
- Marketing & Communication: logo recognition pre, during and post event
- Delegates List: Pre and Post Event list of registered delegates; Name, Position & Company (no emails provided)
- ROC Registration: Conference registrations for 10 delegates split as follows between company representatives and
partner’s own clients / prospects from the hospitality industry
– In Person: 2 Company representatives and 3 invitees from the hospitality industry
– Virtual: 2 Company representatives and 3 invitees from the hospitality industry
– Additional registration confirmed on sponsors-only rate of USD 395 per delegate, intended for inviting additional
clients (hotels) as well as additional company representatives - Onsite branding: ROC Sponsor logo loop / Pop Up stand & any onsite marketing defined by HSMAI
- Content Delivery: Priority invitation to a speaking slot (panel or keynote) subject to applicable topic and as defined by
content committee - Event Program: Logo in printed conference program &/or virtual attendee hub with 100-word company description &
regional contact details
HSMAI Middle East Chapter Partner – Bronze (USD4, 500) – 4 Available
Benefits:
- ROC Middle East microsite: logo placement and recognition
- Marketing & Communication: Company name recognition pre, during and post event
- ROC Registration: Conference registrations for 4 delegates split as follows between company representatives and
partner’s own clients / prospects from the hospitality industry
– In Person: 1 Company representatives and 1 invitee from the hospitality industry
– Virtual: 2 Company representatives and/or invitee from the hospitality industry
– Additional registration confirmed on sponsors-only rate of USD 395 per delegate, intended for inviting additional
clients (hotels) as well as additional company representatives - Onsite branding: ROC Sponsor logo loop / Pop Up stand & any onsite marketing defined by HSMAI
- Event Program: Logo in printed conference program / attendees virtual Hub with 50-word company description
HSMAI Middle East Chapter Partner – Support (USD2, 000)
Benefits:
- ROC Middle East microsite: logo placement and recognition as a support partner
- Marketing & Communication: Company name recognition pre, during and post event
- ROC Registration: Conference registrations for 1 delegate (in person OR Virtual)
- Onsite branding: ROC Sponsor logo loop / Pop Up stand & any onsite marketing defined by HSMAI
- Event Program: Logo in printed conference program / virtual attendees Hub with 50-word company description
ROC À La Carte Options
- Dinner / Reception Co-Sponsor (2 Available) $3500 per sponsor
- Lunch Co-Sponsor (2 Available) $2,000 per sponsor
- Coffee Breaks (1 Available) $1750 for 3 Coffee Breaks
- Active Role in Content Delivery (1 Available) $2000 per sponsor
- Virtual Attendee Hub Partner own events (5 Available) $2500 per sponsor
- Conference Lanyard ( Not Available) $2,000
- Conference Badge (Not Available) $1,000
- On-Site Branding (3 Available) $2,500
- E-Blast (2 Available) $1,500 per sponsor
- Video Footage (5 Available) $2,500 per sponsor
- Printing & Production Support (10 Available) $500 per sponsor
