Welcome to the Hospitality Sales and Marketing Association International (Middle East & Africa)
Empowering Hospitality Professionals
The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.
Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.
Internationally, HSMAI functions through regional boards of directors and staff, spanning fivekey regions: the Americas, LATAM, Europe, APAC and the Middle East & Africa. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.
Key benefits of becoming a member of HSMAI MEA
Become an individual or organizational member to and stay ahead in the dynamic landscape of your field.
1. Access industry insights
2. Networking opportunities
3. Educational resources
4. Professional development
Here’s a snapshot of the CSC MEA 2024 Highlights
HSMAI MEA 2024 Flashback
FEATURED INSIGHTS
Inside the Industry: Talent, Travel, and the Future of Hospitality
April 25, 2025
What’s next for hospitality? Between generational shifts in the workforce, skyrocketing guest expectations, and new pressures on boutique hotels, uncertainty abounds.
Negotiation Mastery for Commercial Leaders
May 15, 2025
HSMAI staff had a chance to sit down with Hein and chat about her upcoming session. Hein will introduce the concept of tactical empathy, a trust-based approach to influence that prioritizes deep listening, psychological awareness, and authentic connection. “This isn’t about manipulation,” she says. “It’s about building rapport and influencing with integrity.”
May 8, 2025
Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable.
MEA Events
IN THE PRESS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES & TRAINING
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
CERTIFICATIONS & OTHER PROGRAMS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.
