Welcome to the Hospitality Sales and Marketing Association International (Middle East & Africa)
Empowering Hospitality Professionals
The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.
Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.
Internationally, HSMAI functions through regional boards of directors and staff, spanning fivekey regions: the Americas, LATAM, Europe, APAC and the Middle East & Africa. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.
Here’s a snapshot of the CSC MEA 2024 Highlights
2025: A Year of Connection, Collaboration & Commercial Growth
FEATURED INSIGHTS
HSMAI Foundation Special Report: State of Hotel Commercial Talent Report
September 5, 2025
The forces shaping talent in hospitality — particularly in sales, marketing, and revenue optimization — are evolving at unprecedented speed. Many of the themes remain consistent year over year, yet powerful new shifts are emerging that will redefine the future of work in our industry. At the center of this transformation is artificial intelligence — an epochal change with sweeping implications..
Redefining Sales and Marketing in Hospitality: Insights from the HSMAI MEA Executive Roundtable
October 7, 2025
The hospitality industry is in a constant state of transformation, shaped by evolving guest expectations, competitive landscapes, and disruptive technologies. This September, HSMAI Middle East & Africa’s Executive Roundtable on Sales and Marketing, sales and marketing leaders, HSMAI Marketing Mastermind mentees, and commercial executives came together to explore three central themes: the integration of sales and marketing (“Smarketing”), the future of talent, and the role of AI in sales and marketing.
November 4, 2025
The revenue management function in hospitality is undergoing its most significant transformation in decades. At HSMAI Middle East & Africa’s Executive Roundtable on Revenue Management, hosted in partnership with Agilysys and FLYR Hospitality, senior commercial and revenue leaders came together to explore the forces reshaping the discipline, from the rise of ancillary revenue and personalization to the growing influence of AI.
MEA Events
IN THE PRESS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES & TRAINING
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
CERTIFICATIONS & OTHER PROGRAMS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.
