HSMAI Middle East

Welcome to the Hospitality Sales and Marketing Association International (Middle East)

Empowering Hospitality Professionals in the Middle East

The Hospitality Sales and Marketing Association International (HSMAI) stands as an alliance uniting professionals in sales, marketing, and revenue management and distribution across diverse sectors within the hospitality industry globally. Placing a robust emphasis on education, HSMAI has emerged as a key industry advocate, actively identifying and disseminating trends in hospitality. It serves as a prominent advocate for both the hospitality sector and the commercial disciplines fostering connections between its members and partners.

Established in the United States in 1927, HSMAI operates as an individual membership organization, boasting a membership base of nearly 5,000 individuals hailing from 35 countries and chapters worldwide.

Internationally, HSMAI functions through regional boards of directors and staff, spanning four key regions: the Americas, Asia Pacific, Europe, and the Middle East. Each region offers distinctive programs and services tailored to association members. The organization is governed by a Global board, comprising delegates from each region.

Key benefits of becoming a member of HSMAI ME

Become an individual or organizational member to and stay ahead in the dynamic landscape of your field.

1. Access industry insights
2. Networking opportunities
3. Educational resources
4. Professional development

Mission
To create a regional community that will advance our industry across all commercial disciplines by providing leading education, best practices exchange, thought leadership, and networking for industry professionals as well as partners.

Vision
The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Here’s a snapshot of the ROC ME 2023 Highlights

HSMAI ME 2023 Flashback

Support our mission by sponsoring our events

Contact our team today

HSMAI Middle East

FEATURED INSIGHTS

HSMAI Middle East

Strategic Decision-Making for Sales Success – Questions to Consider Before Attending, Exhibiting, or Sponsoring Events

October 11, 2024
Industry events and tradeshows offer unique opportunities for organizations to connect with potential clients, strengthen relationships, and stay updated on market trends. To make the most of these opportunities, it’s essential to approach them strategically.

HSMAI Middle East

4 Ways to Maximize the Agency – Hotel Relationship

September 27, 2024
Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

HSMAI Middle East

Advisory Board Members’ Top Recommended Books and Podcasts

September 27, 2024
It may be September already, but you can still enjoy some great summer reading. When we asked our Advisory Board Members what they were reading and listening to over the past several months, they had a wealth of recommendations.

HSMAI Academy

The HSMAI Academy stands as the most extensive and ambitious endeavor in the field of education for hospitality sales, marketing, revenue management, and leadership. It encompasses a diverse array of course offerings and learning experiences, including online modules, face-to-face workshops, certifications, and qualifications.

Our courses feature specialized content crafted to empower your sales efforts, ignite innovative marketing strategies, and optimize revenue outcomes. Every facet of the content and support materials within HSMAI’s programs has been meticulously designed and developed for individuals engaged in hotel sales, marketing, and revenue management, catering to a broad spectrum of responsibilities ranging from entry-level to advanced positions.

Embark on your educational journey by exploring our webinars, publications, and online learning resources within the HSMAI Academy.

HSMAI Middle East

REGIONAL EVENTS

Thirsty Thursday (Co-hosted by HotelTime Solutions)
A monthly networking event for UAE Hospitality Community
October 17, 2024 | 6:30 PM – 8:30 PM | Frenia Rooftop Bar and Lounge, voco Dubai The Palm
Register Now

Thirsty Thursday (Co-hosted by HotelTime Solutions)
A monthly networking event for UAE Hospitality Community
November 21, 2024 | 6:30 PM – 8:30 PM | The courtyard, Vida Creek Harbour

Certified in Hospitality Business Acumen (CHBA) – Ongoing
5-week Instructor-led virtual class. Weekly Web Conference each Wednesday | 4:00 PM GST

  • Wednesday, September 25 to October 23, 2024

Register Now

Hotel Digital Marketing Essentials Series (HDME) – Ongoing
6-week Instructor-led virtual class. Every Tuesday, October 1, 2024 to November 5, 2024 at 2:00 PM GST

Register Now

HSMAI Middle East

HSMAI ME Calendar 2024 (updated 31 July 2024)

calendar-of-events-2024

IN THE PRESS

HSMAI Middle East
HSMAI Middle East concludes 6th Annual ROC Commercial Strategy Conference
HSMAI Middle East
Dynamic Insights and Industry Evolution Strategies at ROC ME 2023
HSMAI Middle East
Pioneering Hospitality Strategies - Page 18 and 19
HSMAI Middle East
Highlights from the HSMAI ME Marketing Executive Roundtable

EXECUTIVE ROUNDTABLES

Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.

ONLINE COURSES & TRAINING

Online Courses created by Hoteliers for Hoteliers.  Revenue Management, Digital Marketing, Sales & Distribution.

CERTIFICATIONS & OTHER PROGRAMS

Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen

Introducing HSMAI Academy

HSMAI is proud to present the HSMAI Academy.  Grow your career with HSMAI,  with guidance and education directly from our Academy.  Created by hoteliers, for hoteliers.  

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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