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HSMAI Middle East ROC | December 6, 2020
A Hybrid Event
Stay Connected | Stay Informed | Stay Relevant

HSMAI’s ME takes great pleasure that we can bring to you 2020 ROC conference. In an unprecedented year that has challenged us all, we are proud to continue our industry support and deliver the first hybrid event dedicated to hospitality commercial executives in our region.
ROC offers a platform for Industry leaders to unite for education, collaboration and innovation and this year a safe and controlled environment to engage in person once again with our piers to ‘stay connected, informed & relevant’
The Hybrid event enables our industry colleagues near & far the opportunity to engage directly and contribute to the discussion on-line as a virtual attendee in the audience. Our event venue will provide 220 attendees the experience of a true contactless conference and our virtual audience the experience of being at the event.
The Hybrid ROC 2020 is being delivered in these challenging circumstances to demonstrate how our industry can resume its business activities and build confidence amongst our leaders. HSMAI ME is leading the way of the future for the conference and events.
Our 3rd year holding ROC in the Middle East and has proven the delivery of compelling and comprehensive content for hotel revenue optimization disciplines. Delivering powerful educational and networking opportunities and we continue the discussions of hotel revenue, sales, marketing, and distribution.
This is an event not to be missed
- Whether you’re on furlough, made redundant, job seeking or employed ROC 2020 will keep you connected and keep you relevant
- 24 key discussions delivered by more than 50 senior executives and subject matter experts, speaking in person from Dubai or virtually from around the globe
- Its time to meet again and connect under the new norms and if you cannot attend for whatever reason, we have added the virtual element to reach all our members and colleagues irrespective of geographical local.



ROC ME will be delivered this year in a safe & controlled environment
We welcome you back this year in support of igniting the meetings & events segment to our industry, under stringent new protocols to ensure everyone’s safety. With contactless delivery including:
- Temperature checks & hand sanitizing on arrival and mandatory mask-wearing;
- Your contactless registration will include a protective barrier at the registration desk and printing of your own badges with Cvent’s technology.
- Your landyards have been sanitized and individually wrapped, in appreciation from The Grand Cosmopolitan Hotel Dubai.
- A sanitizer station available throughout the event in the public areas.
- Physical distancing of seating that includes disinfection before the event and frequent disinfection of high touch surfaces throughout the event. We thank the team at InterContinental Festival City for their fastidious requirements and IHG’s “ Clean Promise” pledge
- Coffee Breaks and Lunch is individually wrapped and bento style, a healthy offering on the outdoor terrace with stunning views of the Dubai Skyline.
- State of the art audiovisual production that is being managed with meticulous protocols and bring to you a dynamic stage with virtual engagement that will lead the technology sector for conferences in the future. A sincere thank-you to Cvent, eClipse & Maze FX for supporting our vision for the future.
This event would not be possible without the collaboration of our sponsors supporting our vision for the hospitality industry.

The HSMAI’s Revenue Optimization Conference (ROC) is hosted at Al-Baraha and Al Noor Ballroom located at the waterfront level in Intercontinental Festival City, Dubai, United Arab of Emirates.

REGISTRATION FEES
Registration Type | Until 15th October | From 1st December |
Hotel Member | FREE | FREE |
Hotel Non Member | $150 | $250 |
Partner Member | $350 | $550 |
Partner Non Member | $450 | $650 |
Virtual | $35 | $35 |
Due to social distancing restrictions, limited space available for in person attendance. Book your seat now.
Notes:
- Above prices are inclusive of 5% VAT
- Above prices include full-day access to an educational event
- Hotelier must present their hotel ID upon registration (In-Person).
REGISTRATION POLICIES
Cancellation Policy (In-Person)
- Cancellations received before 30 November 2020 will receive a refund less USD 150 as cancellation fee.
- No Cancellations accepted as of 1st December 2020.
- In the event of force majeure due to in-person events being cancelled by the authority, ROC will be delivered as a virtual event and refund will be given less USD35 for the virtual attendance.
- All cancellations must be submitted in writing to hsmai-me@insightout-me.com.
Cancellation Policy (Virtual)
- No Cancellations accepted after registration
Confirmation
If you register online, you will immediately receive an electronic confirmation of your registration. If you have not received a confirmation within 3 business days, please contact hsmai-me@insightout-me.com.
Substitution Policy
A transfer of your full registration is permitted prior to the conference by submitting a written request to hsmai-me@insightout-me.com. No Onsite transfer is permitted due to DTCM requirements. Badge sharing, splitting, and reprints are strictly prohibited.
Hotel Group Pricing
Hotel companies can enjoy significant savings on ROC registration when they sign up and pay five or more people from the same company. Contact HSMAI ME at +971 4 3909531 or hsmai-me@insightout-me.com to receive special group rates.
Consent to Use of Photographic Images
Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.
Registration Help
If you have any questions regarding your registration, please contact Jean Alolor at +971 50 9613368 or hsmai-me@insightout-me.com

INTERCONTINENTAL DUBAI – FESTIVAL CITY
Set in Dubai’s newest shopping, culinary and entertainment destination, InterContinental Dubai Festival City offers an exquisite luxury experience with 508 elegantly appointed guest rooms and suites, award winning dining venues, a 4250 m2 Event Centre and exclusive direct access to Dubai Festival City Mall, with over 500 retail stores including the unique Robinsons, and home to the record breaking IMAGINE water, laser & fire spectacle.

CROWNE PLAZA DUBAI – FESTIVAL CITY
A glittering waterfront hotel in Dubai Festival City for business success, fine gastronomy and relaxation.
Set on the winding banks of Dubai Creek, Crowne Plaza® Dubai Festival City hotel has spectacular waterfront views. Whether unwinding by palm trees next to a 25-meter pool or relaxing in your chic room, you can gaze across the glistening creek and watch abra water taxis float along. Glass and woods create an airy, modern feel in the hotel, and the Festival City location means you can enjoy being central Dubai Airport, the DIFC and Burj Khalifa are less than 15 minutes away without the traffic.

ROC 2020 is not for profit event and has been curated by our HSMAI ME Advisory Board of hospitality commercial leaders for our members and colleagues. This would not have been possible without the funding support of our sponsors.
We invite you to support our regional mission and help us grow our hospitality community and be part of our 2020 Hybrid Conference.
SPONSOR US
PARTNERSHIP PACKAGE TIER:
HSMAI Middle East Chapter Partner – Gold (USD10,000)
Benefits:
- Logo placement & recognition in all landing pages
- Logo placement and recognition as a sponsor
- Logo recognition in all events and activities mailers
- Company-produced educational content that is emailed by HSMAI ME distribution to all registered attendees (1 x year)
- Company-produced invitation to meet during ROC that can be shared by HSMAI to all registered delegates – dates defined by HSMAI
- Address attendees from the main stage during the event for 2-3 minutes – content can be PPT or Video
- 3 In-Person and 6 virtual Sponsor registrations for company representatives or invited guests / clients
- Sponsors only registration rate intended for inviting clients (i.e. hotels)
- Sponsors only registration rate for additional company representatives
- Pre & post event registration lists in Excel (no email addresses)
- Name mention in select press releases pre & post event
- On site media coverage and pre-scheduled interview (Priority)
- Display counter / Pop Up Stand in the event’s pre-function area
- Sponsor logo loop / Pop Up stand & other onsite HSMAI marketing
- Logo in the event program with 200-word company description and regional contact details
- Marketing collateral or giveaways in event’s bag
- Prominent inclusion in the post event marketing video that is to be used for various marketing & communication actions
HSMAI Middle East Chapter Partner – Silver (USD6, 000)
Benefits:
- Logo placement & recognition in all landing pages
- Logo placement and recognition as a sponsor
- Logo recognition in all events and activities mailers
- 2 In-Person 4 Virtual Sponsor registrations for company representatives or invited guests / clients
- Sponsors only registration rate intended for inviting clients (i.e. hotels)
- Sponsors only registration rate for additional company representatives (Subject to Pre – Approval)
- Sponsor logo loop / Pop Up stand & other onsite HSMAI marketing
- Logo in the event program with 100-word company description and regional contact details
HSMAI Middle East Chapter Partner – Bronze (USD4, 000)
Benefits:
- Logo placement & recognition in all landing pages
- Logo placement and recognition as a sponsor
- Name recognition in all events and activities mailers
- 1 In-Person and 3 Virtual Sponsor registrations for company representatives or invited guests / clients
- Sponsors only registration rate intended for inviting clients (i.e. hotels)
- Sponsors only registration rate for additional company representatives (Subject to Pre – Approval)
- Logo in the event program with 50-word company description and regional contact details
ROC À La Carte Options
- Lunch Co-Sponsor (Not Available) $2,000 per sponsor
- Coffee Breaks (Not Available) $1750 for 3 Coffee Breaks
- Conference Lanyard (1 Available) $2,000
- Conference Badge (1 Available) $1,000
- On-Site Branding (3 Available) $1,500
- E-Blast (2 Available) $1,500 per sponsor
- Video Footage (5 Available) $2,500 per sponsor
Interested in learning more about the benefits of being a ROC Middle East 2020 Partner? Contact:
HSMAI Middle East | hsmai-me@insightout-me.com
HSMAI Middle East Partners
WE would like to take this opportunity to thank our sponsors that allowed us to create this unique event. Your support and belief in our vision has allowed us to lead the industry to a positive future of Hybrid events.