HSMAI’s ME takes great pleasure that we can bring to you 2020 ROC conference. In an unprecedented year that has challenged us all, we are proud to continue our industry support and deliver the first hybrid event dedicated to hospitality commercial executives in our region.

ROC offers a platform for Industry leaders to unite for education, collaboration and innovation and this year a safe and controlled environment to engage in person once again with our piers to ‘stay connected, informed & relevant’

The Hybrid event enables our industry colleagues near & far the opportunity to engage directly and contribute to the discussion on-line as a virtual attendee in the audience.  Our event venue will provide 220 attendees the experience of a true contactless conference and our virtual audience the experience of being at the event.

The Hybrid ROC 2020 is being delivered in these challenging circumstances to demonstrate how our industry can resume its business activities and build confidence amongst our leaders. HSMAI ME is leading the way of the future for the conference and events.

Our 3rd year holding ROC in the Middle East and has proven the delivery of compelling and comprehensive content for hotel revenue optimization disciplines. Delivering powerful educational and networking opportunities and we continue the discussions of hotel revenue, sales, marketing, and distribution.

This is an event not to be missed

• Whether you’re on furlough, made redundant, job seeking or employed ROC 2020 will keep you connected and keep you relevant
• 24 key discussions delivered by more than 50 senior executives and subject matter experts, speaking in person from Dubai or virtually from around the globe
• Its time to meet again and connect under the new norms and if you cannot attend for whatever reason, we have added the virtual element to reach all our members and colleagues irrespective of geographical local.

ROC ME will be delivered this year in a safe & controlled environment

We welcome you back this year in support of igniting the meetings & events segment to our industry, under stringent new protocols to ensure everyone’s safety.  With contactless delivery including:

• Temperature checks & hand sanitizing on arrival and mandatory mask-wearing;
• Your contactless registration will include a protective barrier at the registration desk and printing of your own badges with Cvent’s technology.
• Your landyards have been sanitized and individually wrapped, in appreciation from The Grand Cosmopolitan Hotel Dubai.
• A sanitizer station available throughout the event in the public areas.
• Physical distancing of seating that includes disinfection before the event and frequent disinfection of  high  touch surfaces throughout the event. We thank the team at InterContinental Festival City for their fastidious requirements and IHG’s “ Clean Promise” pledge
• Coffee  Breaks and Lunch is individually wrapped and bento style, a healthy offering on the outdoor terrace with stunning views of the Dubai Skyline.
• State of the art audiovisual production that is being managed with meticulous protocols and bring to you a dynamic stage with virtual engagement that will lead the technology sector for conferences in the future. A sincere thank-you to Cvent, eClipse & Maze FX for supporting our vision for the future.

This event would not be possible without the collaboration of our sponsors supporting our vision for the hospitality industry.

HSMAI Middle East Partners

WE would like to take this opportunity to thank our sponsors that allowed us to create this unique event. Your support and belief in our vision has allowed us to lead the industry to a positive future of Hybrid events.