The CHBA program allows you to demonstrate your hospitality business acumen proficiency, upgrade your skills, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.
OVERVIEW Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success. […]
UAE’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city's swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking […]
UAE’s Thirsty Thursday is the perfect midweek escape, offering a refreshing break in some of Dubai’s most sophisticated venues. This event provides an excellent opportunity for networking and relaxation, set against the backdrop of the city's swankiest spots. Designed to bring together professionals from the hospitality industry, Thirsty Thursday is a must-attend for anyone looking […]
The 7th Annual HSMAI ME Commercial Strategy Conference 2024 Since its inception in 2004, HSMAI’s Revenue Optimization Conference (ROC) has served as a focal point for hotel revenue leaders, fostering education, collaboration, and innovation. Recognizing the importance of aligning commercial, revenue, sales, and marketing efforts, we have transitioned to the Commercial Strategy Conference, while preserving the […]
Thirsty Thursdays in the UAE Hotel Members: AED75 | Hotel Non Members: AED125 Each includes 2 thirst quenching refreshments and nibble
Upcoming Events
