The 7th Annual HSMAI ME Commercial Strategy Conference 2024

Since its inception in 2004, HSMAI’s Revenue Optimization Conference (ROC) has served as a focal point for hotel revenue leaders, fostering education, collaboration, and innovation. Recognizing the importance of aligning commercial, revenue, sales, and marketing efforts, we have transitioned to the Commercial Strategy Conference, while preserving the esteemed brand legacy of ROC.

Click here to learn more and register.