HSMAI Egypt – Advancing Hospitality Sales, Marketing & Revenue Management

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Mission
To create a national community in Egypt that will advance the industry across all commercial disciplines by providing leading education, best practices exchange, thought leadership, and networking for industry professionals as well as partners.

Vision
The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

HSMAI Egypt – Membership

Joining HSMAI connects you to a vibrant community of professionals across Sales, Marketing, and Revenue Management. Members gain exclusive access to networking events, industry insights, educational programs, and thought leadership opportunities. Membership also provides a platform to collaborate, share best practices, and stay ahead of emerging trends, while contributing to the growth and impact of the commercial community.

Egypt Chapter

Elevate Your Professional Journey

Unlock a world of exclusive benefits through our Individual Membership, designed for hospitality professionals and their valued partners. This carefully curated membership experience goes beyond access. It is built to support your growth, expand your network, and strengthen your impact within the industry. At every stage of your career, we are here to equip, connect, and empower you.

Who Qualifies: Industry professionals who work at a hotel, hotel management company, hotel ownership group, resort, convention center, CVB, DMO, DMC, cruise line, attraction.

Key Benefits:

  • Local Social and Educational Events: Two (2) complimentary invitations to Tuesdays Together, our monthly social networking event, and two (2) complimentary invitations to the Power Breakfast, hosted quarterly.
  • Tools & Insights: Access education opportunities  through its HSMAI Academy.
  • Certifications: Members only rate on globally recognized certification on Revenue Management (CRME), Digital Marketing (CHDM), Sales Leader (CHSL) and Business Acumen (CHBA)
  • Industry Events: Special member pricing on all HSMAI programs, events, publications including the annual Conference Strategy Conference (CSC)
  • Global Membership: Opportunity to participate in programs and events in multiple markets globally on  special member pricing.

Annual Membership: $295

Who Qualifies: Industry professional who work at a partner/service provider firm marketing agency, publisher, tech company, a/v company, recruiting agency, OTA, public relations agency, as a consultant.

Key Benefits:

  • Local Social and Educational Events: Enjoy member only rate to exclusive local networking and social gatherings.
  • Tools & Insights: Access education opportunities  through its HSMAI Academy.
  • Certifications: Members only rate on globally recognized certification on Revenue Management (CRME), Digital Marketing (CHDM), Sales Leader (CHSL) and Business Acumen (CHBA)
  • Industry Events: Special member pricing on all HSMAI programs, events, publications including the Annual Conference Strategy Conference (CSC)
  • Global Membership: Opportunity to participate in programs and events in multiple markets globally on special member pricing.

Annual Membership: $395/year*

Who Qualifies: Industry professionals who work at a hotel, hotel management company, hotel ownership group, resort, convention center, CVB, DMO, DMC, cruise line, attraction.

Key Benefits:

  • Local Social and Educational Events: Six (6) complimentary invitations to Tuesdays Together, our monthly social networking event, and six (6) complimentary invitations to the Power Breakfast, hosted quarterly.
  • Tools & Insights: Access education opportunities  through its HSMAI Academy.
  • Certifications: Members only rate on globally recognized certification on Revenue Management (CRME), Digital Marketing (CHDM), Sales Leader (CHSL) and Business Acumen (CHBA)
  • Industry Events: Special member pricing on all HSMAI programs, events, publications including the annual Conference Strategy Conference (CSC)
  • Global Membership: Opportunity to participate in programs and events in multiple markets globally on  special member pricing.

Annual Membership: $795 (3 Hotel Members)

HSMAI’s global mission and Egypt chapter’s contribution

Kim Iskandar | Managing Director

With over 25 years of experience at Hilton, spanning operations, brand, and commercial strategy, Kim Iskandar has built deep expertise across diverse markets and teams. She currently leads inclusive learning initiatives as Head of Education at the Ana Elmasry Foundation, empowering individuals and communities through education and skill-building.

Kim joins HSMAI as Volunteer Managing Director, spearheading the launch of the Egypt chapter alongside the HSMAI Egypt Advisory Board to advance professional development, thought leadership, and commercial excellence.

Committed to contributing to Egypt’s future—one learner at a time.

Steering Advisory Board

The Advisory Board guides HSMAI Egypt’s strategy, ensuring our initiatives reflect industry needs in Sales, Marketing, and Revenue Management. Acting as a working group, they curate plans, deliver key activities, and foster collaboration across the hospitality community. Through their expertise, the board drives membership, partnerships, and thought leadership — creating impactful, market-relevant solutions that strengthen HSMAI’s role in Egypt.

  • Samah Abdullah, CHBA
    Samah Abdullah, CHBA Director of Sales Marketing, Accor
  • Wael Abdel Hakim
    Wael Abdel Hakim Director of Revenue Strategy , Marriott International
  • Omar Lahrichi
    Omar Lahrichi Commercial Director Franchise, Hilton
  • Sherine Nakhla
    Sherine Nakhla Director of Marketing Communications & Public Relations, IHG
  • Wael Sami
    Wael Sami Area Commercial Director - Africa, IHG

HSMAI Egypt Chapter Launch

Egypt Chapter
Egypt Chapter
Egypt Chapter
Egypt Chapter

Officially launched in October 2025, HSMAI Egypt marks a new chapter for the country’s hospitality sector. The chapter will deliver a robust calendar of educational and social events, foster best-practice sharing, and champion commercial leadership across sales, marketing, and revenue disciplines.

Kim Iskandar, Managing Director of HSMAI Egypt, highlighted the chapter’s mission to empower hospitality professionals with the commercial expertise required to compete on a global stage. The launch also introduced the inaugural Advisory Board, featuring industry leaders from leading international hotel brands, with broader national representation to be added as the chapter continues to grow its leadership community.

📸 View highlights from the HSMAI Egypt Chapter launch event in our photo gallery.

Egypt Chapter
Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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