HSMAI Egypt – Advancing Hospitality Sales, Marketing & Revenue Management

The association connects hotel professionals & their partners across Egypt to drive industry growth by providing tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Mission
To create a national community in Egypt that will advance the industry across all commercial disciplines by providing leading education, best practices exchange, thought leadership, and networking for industry professionals as well as partners.

Vision
The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

HSMAI Egypt – Membership

Joining HSMAI connects you to a vibrant community of professionals across Sales, Marketing, and Revenue Management. Members gain exclusive access to networking events, industry insights, educational programs, and thought leadership opportunities. Membership also provides a platform to collaborate, share best practices, and stay ahead of emerging trends, while contributing to the growth and impact of the commercial community.

Egypt

HSMAI’s global mission and Egypt chapter’s contribution

Kim Iskandar | Managing Director

Kim is a purpose-driven hospitality leader and skill-builder with over 25 years of experience across operations, brand, and commercial strategy at Hilton, spanning both managed and franchise context.

In 2025, Kim joined the Ana Elmasry Foundation as Head of Education, where she leads the development of inclusive, high-impact learning programs that empower individuals and strengthen communities across Egypt. Her work bridges strategic planning with grassroots engagement, always guided by a belief in education as a catalyst for opportunity. Alongside her full-time role, Kim serves as the volunteer Managing Director of HSMAI Egypt, spearheading the launch of the country’s chapter of the global hospitality association. Through this initiative, she champions professional development, thought leadership, and commercial excellence for Egypt’s hospitality sector—bringing together industry leaders to elevate minds and boost performance.

Kim’s journey is rooted in a lifelong passion for social enterprise and skill-building. From her MBA at HEC Paris to decades of volunteer work with NGOs, she has consistently used business as a force for good. Her leadership blends strategic insight with empathy, cultural pride, and a commitment to Egypt’s future—one learner a time.

Steering Advisory Board

The Advisory Board guides HSMAI Egypt’s strategy, ensuring our initiatives reflect industry needs in Sales, Marketing, and Revenue Management. Acting as a working group, they curate plans, deliver key activities, and foster collaboration across the hospitality community. Through their expertise, the board drives membership, partnerships, and thought leadership — creating impactful, market-relevant solutions that strengthen HSMAI’s role in Egypt.

  • Samah Abdullah, CHBA
    Samah Abdullah, CHBA Director of Sales Marketing, Fairmont Nile City
  • Wael Abdel Hakim
    Wael Abdel Hakim Director of Revenue Strategy , Marriott International
  • Omar Lahrichi
    Omar Lahrichi Commercial Director Franchise, Hilton
  • Sherine Nakhla
    Sherine Nakhla Director of Marketing Communications & Public Relations, IHG
  • Wael Sami
    Wael Sami Area Commercial Director - Africa, IHG

The Advisory Board plays a pivotal role in guiding the organization’s strategic direction, ensuring initiatives are aligned with industry trends and needs. Serving as the working group, they develop and refine strategies and action plans, delivering activities that support the commercial community across Sales, Marketing, and Revenue Management disciplines.

In addition, the board fosters professional connections, promotes collaboration, and amplifies the organization’s impact by driving membership growth, securing sponsorships, and inviting guest speakers to the annual conference. Leveraging their expertise, the board helps create market-relevant, high-impact solutions that enhance the value delivered to the Egyptian community.

Egypt
Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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