Advancing Hospitality Excellence Through Education
Why Choose HSMAI Global Certification?
Industry-Led Education
HSMAI introduced certification for industry professionals nearly thirty years ago, establishing a long-standing tradition of excellence in hospitality education. Today, HSMAI certifications are recognized globally as the gold standard for hospitality sales, marketing, and revenue management expertise. All courses are designed and delivered by hospitality professionals with extensive real-world experience, ensuring practical, applicable knowledge that can be immediately implemented in your role.
Flexible Learning Options
Online, instructor-led formats accommodate busy hospitality professionals while maintaining the interaction and engagement of traditional classroom learning.
Global Recognition
HSMAI certifications are recognized worldwide as the gold standard for hospitality sales, marketing, and revenue management expertise.
Career Advancement
These courses provide the knowledge, credentials, and professional network needed to advance your career in the competitive hospitality industry.
MEA Certified Executives
Voices of MEA Certified Executives
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Taking on the role of a General Manager provided invaluable insights of what truly team work means. The instructor's expertise and enthusiasm were inspiring. I gained a deeper understanding of how every team, from finance, to housekeeping to revenue and sales and marketing, plays a vital role in a hotel's success. This course has equipped me with the knowledge and confidence to excel in my career outside of my day-to-day responsibilities in the sales and marketing scope.
IHG ® Hotels & Resorts, Key Account Director Leisure – Global Sales
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Enrolling in the CHBA course was one of the best professional decisions I have made. The course provides a comprehensive and practical understanding of the hosipitality industry’s key business aspects. From financial management to strategic planning, every module was packed with valuable insights that I could apply in my daily work. The course materials were clear and the instructor brought real world expertise that made the content both engaging and relevant. I especially appreciated how the program balanced theory with actionable strategies in the form of business simulation exercise every week. Completing the CHBA certification has given me a deeper understanding of the hotel operation dyanmics, and now I feel more equipped to make strategic decisions that positively impact my organisation. I highly recommend this course to those who are looking to elevate their business acumen and advance their career in the hospitality industry
Taj Exotica Resort & Spa, The Palm, Dubai | Area Director - Revenue - Middle East
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I have a newly found next level appreciation for GMs and other Ops people! I spent the last five weeks immersed in balance sheets and income statements, RevPARs and TRevPARs, forecasts and projections, staffing, renovation and marketing plans and leadership styles. Luckily, all this in a simulated environment, under the kind and patient guidance of Heidi Anaya, CHBA, CHSL instead of the usual pressures that come with this. And while I have no intention of applying for any General Manager roles soon, I have always been impressed by our hotel leaders and their ability to wear many hats and balance between many conflicting interests.
Director, Destination Marketing - MEA | Hilton
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Completing the CRME course was a rewarding experience. While it revisits the foundations and core principles, it also addresses the ever-evolving art and science of Revenue Management. It broadened my perspective on Total Revenue Management and equipped me with strategies to add value across all revenue streams.
Stella Di Mare Dubai Marina Hotel, Director of Revenue
HSMAI Academy continues to evolve its offerings to meet the changing needs of the hospitality industry, ensuring professionals stay at the forefront of industry best practices and emerging trends. The Academy represents the most comprehensive educational initiative in hospitality sales, marketing, and revenue management.
Certified Hospitality Revenue Management Executive (CRME)
Discover our globally recognized certification, the CRME, for hospitality revenue optimization professionals who are established in their careers or whose professional roles and aspirations are focused on a few areas of expertise in the field of revenue optimization.
Certified Hospitality Digital Marketer (CHDM)
Learn more about the globally recognized certification, the CHDM. It is for established hospitality digital marketing professionals who want to demonstrate their proficiency, and sales, marketing, and revenue optimization professionals who want to expand their current role or move into a digital role, upskill and become more proficient, and better understand how digital marketing intersects with and impacts their areas of responsibility.
Certified Hotel Sales Leader (CHSL)
HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.
Join MEA Certified Hotel Sales Leader (CHSL) Online Review Class
Wednesday, 22 October and 29 October 2025 at 4:00 – 6:00 PM GST
Program Overview
This online review courses cover the essential concepts outlined in the certification study guides for each discipline, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best. Read more…
Certified in Hospitality Business Acumen (CHBA)
The CHBA is an online course and professional certification in business acumen that is relevant and respected around the globe. Hospitality professionals in more than 40 countries have the CHBA certification.
Join MEA Online Instructor-led course Certified in Hospitality Business Acumen (CHBA)
Every Wednesday from September 10th – October 8th inclusive
Program Overview
This five-week course gives you an opportunity to practice all the concepts you learn. Via a robust online simulation, it places you in the seat of a hotel general manager making decisions on pricing, marketing and advertising, staffing, and capital investment in a live, simulated competitive set over a 12-month business cycle. Participants compete against each other for the most profitable hotel. Read more…
In-person Review Courses
Take advantage of the 2-day crash course. On 23-24 November 2025, hoteliers are invited to register for a choice of their certification (either CHDM, CRME, CHSL or CHBA). This is your opportunity to prepare a bit in advance and crunch your knowledge with the expert facilitators over 2 days – give the exam at the end of day and get recognized on stage at the Commercial Strategy Conference on 25-26 November 2025. Read more here.
