HSMAI Power-Up is HSMAI’s educational session designed for professionals working across all commercial disciplines across the hospitality industry. Bringing together approximately up to 80 participants, Power-Up focuses on practical knowledge sharing, tactical skills, and real-world strategies that drive immediate business impact. The sessions connect professionals across the industry’s commercial functions, creating a dynamic environment where industry experts exchange insights, challenge perspectives, and explore forward-looking approaches to revenue management, sales, distribution, marketing, and commercial performance.