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ROC 2019

December 4 @ 8:00 am - 9:00 pm

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About ROC

For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USAEurope and APAC unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.

Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.

Why attend ROC Conference?

  • The first ever strategic Revenue Optimisation event in The Middle East delivering insights on how you can drive the next phase of your hotel’s growth
  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
  • Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship
  • Hear about the latest Tools to help you implement your strategies
  • Benchmark the performance of your Team with that of your competitors and the region
  • Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management
ROC 2019

The HSMAI’s Revenue Optimization Conference (ROC) is hosted at Al-Baraha ballroom located at the waterfront level in Intercontinental Festival City, Dubai, United Arab of Emirates.

Set in Dubai’s newest shopping, culinary and entertainment destination, InterContinental Dubai Festival City offers an exquisite luxury experience with 508 elegantly appointed guest rooms and suites, award winning dining venues, a 4250 m2 Event Centre and exclusive direct access to Dubai Festival City Mall, with over 500 retail stores including the unique Robinsons, and home to the record breaking IMAGINE water, laser & fire spectacle.

A glittering waterfront hotel in Dubai Festival City for business success, fine gastronomy and relaxation.

Set on the winding banks of Dubai Creek, Crowne Plaza® Dubai Festival City hotel has spectacular waterfront views. Whether unwinding by palm trees next to a 25-meter pool or relaxing in your chic room, you can gaze across the glistening creek and watch abra water taxis float along. Glass and woods create an airy, modern feel in the hotel, and the Festival City location means you can enjoy being central Dubai Airport, the DIFC and Burj Khalifa are less than 15 minutes away without the traffic.

A vibrant welcome for work and play.

Located in the heart of the newest shopping, culinary and entertainment destination, Dubai Festival City extends a vibrant welcome to work and play. Whether you are passing through, in town for business or simply getting away for the weekend, Holiday Inn Dubai Festival City is the perfect choice for a stopover, with its contemporary and spacious design, access to a variety of dining and leisure facilities, a short drive from Dubai International Airport and downtown, as well as direct access to Festival City Mall, offering over 500 retail stores including the only Robinsons store in the UAE, and home to the record breaking IMAGINE water, laser & fire spectacle.

ROC 2019

Note: If you are not yet an HSMAI member you will need to create an account requesting for your basic personal information prior to registration and paying for the conference.

 

REGISTRATION FEES

Registration Type

From 1st Nov 2019
Hotel Member $ 450
Hotel Non Member $ 650
Partner Member $ 650
Partner Non Member $ 850

Notes: 

  • Above prices are inclusive of 5% VAT 
  • Above prices include full-day access to an educational event followed by a networking cocktail reception.
  • Hotelier pass must present their hotel ID upon registration.

 


REGISTRATION POLICIES

Cancellation Policy

  • Cancellations received on or before 31 August 2019 will receive a full refund.
  • Cancellations received between  1 September – 31 October 2019 will receive a refund less USD 100 as cancellation fee.
  • Cancellations received post 1st November 2019 will receive a refund less USD175 as cancellation fee.
  • All cancellations must be submitted in writing to hsmai-me@insightout-me.com.


Confirmation

If you register online, you will immediately receive an electronic confirmation of your registration. If you have not received a confirmation within 10 business days,
please contact hsmai-me@insightout-me.com.

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to hsmai-me@insightout-me.com. No Onsite transfer is permitted due to DTCM requirements. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing

Hotel companies can enjoy significant savings on ROC registration when they sign up and pay five or more people from the same company. Contact HSMAI ME at +971 4 3909531 or hsmai-me@insightout-me.com to receive special group rates.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Registration Help

If you have any questions regarding your registration, please contact Jean Alolor at +971 50 9613368 or hsmai-me@insightout-me.com.

Plenary Session

TIME


TOPIC


8:00 – 8:45 REGISTRATION AND WELCOME COFFEE BREAK
9:00 – 9:20

WELCOME ADDRESS

Bob Gilbert – President, HSMAI
Mona Faraj – Managing Director, HSMAI-ME

9:20 – 9:45

OPENING KEY NOTE: Evolution of Revenue Management

Dr. Sherri Kimes – Professor, Cornell University
Dr. Kelly McGuire – Hospitality Data and Analytics Leader

9:45 – 10:05

Global and regional market insights and an eye to the future for the Middle East

Gino Engels – Co-founder and Chief Commercial Officer, OTA Insight

10:10 – 10:30

Are you ready for the change?
Importance of Strategy & Planning when targeting and managing new feeder markets

James Britchford – VP Commercial, IHG – IMEA

10:35 – 11:15

How can hotels plan effectively to acquire new feeder markets?

Moderator:
James Britchford – VP Commercial, IHG – IMEA

Panel:
Flavio Leoni – VP Global and Regional Sales MEA, Accor
Haitham Mattar – Senior Advisor, Saudi Commission for Tourism and National Heritage
Hoor Alkhaja – Acting Associate VP – International Operations, DTCM
Tom Stevens – Area Vice President, Rotana Hotels

11:20 – 11:35 COFFEE BREAK
11:55 – 12:05 Research in Action:
Global CRM and Guest Data Management Study
12:10 – 12:50

Targeting the customer journey through technology and data

Moderator:
Nicola Graham – Senior Director – Global Marketing, Cendyn

Panel:
Kevin Lockert – Chief Commercial Officer, Nor1
Richard Haddad – CEO, Jannah Hotels & Resorts
Sandra Tikal – General Manager, Palazzo Versace Dubai
Sathis Aravinda – Regional Director of Revenue Management, Millennium Hotels & Resorts
Tarique Khatri – Vice President Center of Excellence, Seera Group

13:30 – 14:25 LUNCH

Breakout 1:

Ancillary Revenues: We sell more than rooms
TIME


TOPIC


14:30 – 14:35 WELCOME NOTE
14:35 – 14:55

Why Total Hotel Revenue Management is a must
Breakout Opening Key note

Dr. Sherri Kimes – Professor, Cornell University

15:00 – 15:40

How Revenue Management, Food & Beverage, and Finance are working together to optimize profit in hotel restaurant operations

Moderator:
Dr. Sherri Kimes – Professor, Cornell University

Panel:
Daniele Carrai – Vice President, Revenue Management at Atlantis, The Palm – Dubai
Kate Walsh – Senior Director Sales Operations Middle East, Africa, and Turkey, Hilton
Peter Storer – Chief Revenue Officer, Avero
Tom Chirico – Vice President of Operations Finance, Four Seasons EMEA

15:40 – 15:50

Case Study

Antoine Couve – Regional Director of Revenue Gulf, Levant, Sub Saharan Africa & Indian Ocean, Accor

15:50 – 16:00

How to sell the right deal to the right guest at the right time

Erik Tengen – Co-Founder, Oaky

16:00 – 16:20

Millennial meeting planners… Why hotels need to change the way they manage their groups?

Chris Avery – Regional Vice President of Sales, Cvent

16:20 – 16:25 CLOSING NOTE

Breakout 2:

Digital Marketing: A view from the Top
TIME


TOPIC


14:30 – 14:35 WELCOME NOTE
14:35 – 14:45 Trends that will Shape Travel Marketing Decisions in 2020

Stewart Smith – Commercial Director MEA, Sojern

14:45 – 15:00 An aerial view: From the top down
How brands should approach modern day marketing and mediaLuca Allam – Managing Director, PHD
15:00 – 15:40 Digital Marketing… What does the future look like?

Moderator:
Christophe Hobeika – Marketeer

Panel:
Fabien Gouttebaron – VP Sales, The Hotels Network
Gaurav Vijh – Director Digital Middle East & Africa, Accor
Katerina Wolters – Senior Manager, Hotels Commercial, Wego
Stephanie Aboujaoude – Senior Area Director of Marketing & Communications, Radisson Hotel Group

15:40 – 15:55 The Power of Data
Right Data leads to Right Consumer with the Right Message and the Right Value PropositionCharlie Osmond – CEO, Triptease
15:55 – 16:10 Maximizing Guest’s Life Time Value through Social Media

Kamesh Shukla – EVP – APAC & MEA, RateGain

16:10 – 16:25 One Size Fits Nobody: Creating for a Curated World

Ameen Malhas – Head of Travels, Facebook

16:25 – 16:30 CLOSING NOTE

Breakout 3:

Revenue & Distribution: Are hotel in control of their distribution?

TIME


TOPIC


14:30 – 14:35 WELCOME NOTE
14:35 – 14:55

Taking Control in a Fast Paced World

Dr. Kelly McGuire – Hospitality Data and Analytics Leader

15:00 – 15:45

Is Distribution the New Sales?

Moderator:
Dr. Kelly McGuire – Hospitality Data and Analytics Leader

Panel:
Christian Pertl – Regional VP Sales Operations, Hyatt
David Debeule – Director Market Management ME & Turkey, Expedia
Jan Tissera – President International, TravelClick an Amadeus company
Marieke Siefers – Vice President, Revenue Management, Jumeirah Group

15:45 – 16:05

Hotel distribution challenges and solutions for the leisure travel trade

Faisal Memon – Founder & CEO, Illusions Online / iWTX

16:05 – 16:25

Transforming Hospitality & Travel with Technology

Tom Winrow – VP Product Management, Sabre Hospitality Solutions

16:25 – 16:30 CLOSING NOTE

Plenary Session

TIME TOPIC
17:25 – 17:35 Research in Action: Understanding MICE in UAE

Shadi Kaddoura – Senior Consulant Research and Analytics, Insight Out Consultancy

17:35 – 18:15

Coffee Chat: Closing Discussion and Wrap up

Sarah Allen – VP Revenue Strategy and Analytics, Marriott International

Dr. Sherri Kimes – Professor, Cornell University
Dr. Kelly McGuire – Hospitality Data and Analytics Leader

18:15 – 18:30

Closing Remarks

Mona Faraj – Managing Director, HSMAI-ME

18:30 – 20:00 COCKTAIL RECEPTION
  • Ameen Malhas
    Ameen Malhas Head of Travel & Destination, Facebook
  • Antoine Couve
    Antoine Couve Regional Director of Revenue, Accor
  • Charlie Osmond
    Charlie Osmond Chief Tease, Triptease
  • Chris Avery
    Chris Avery Regional Vice President of Sales, Cvent
  • Christian Pertl
    Christian Pertl Regional Vice President Sales Operations, Hyatt
  • Christophe Hobeika
    Christophe Hobeika Marketer
  • Daniele Carrai
    Daniele Carrai Vice President, Revenue Management at Atlantis, The Palm - Dubai
  • David Debeule
    David Debeule Director Market Management Middle East & Turkey, Expedia Group
  • Dr. Kelly Mcguire
    Dr. Kelly Mcguire Hospitality Data and Analytics Leader
  • Dr. Sherri	Kimes
    Dr. Sherri Kimes Professor, Cornell University
  • Erik Tengen
    Erik Tengen Co-founder, Oaky.com
  • Fabien Gouttebaron
    Fabien Gouttebaron VP Sales, The Hotels Network
  • Faisal Memon
    Faisal Memon Founder & CEO, Illusions Online / iWTX
  • Flavio Leoni
    Flavio Leoni VP Global and Regional Sales MEA, Accor
  • Gaurav Vijh
    Gaurav Vijh Director Digital & Distribution, Accor
  • Gino Engels
    Gino Engels Co-founder and Chief Commercial Officer, OTA Insight
  • Haitham Mattar
    Haitham Mattar Senior Advisor, Saudi Commission for Tourism and National Heritage
  • Hoor Alkhaja
    Hoor Alkhaja Acting Associate Vice President - International Operations, DTCM
  • James Britchford
    James Britchford Vice President Commercial India Middle East & Africa, IHG
  • Jan Tissera
    Jan Tissera President, International TravelClick an Amadeus company
  • Kamesh Shukla
    Kamesh Shukla EVP-APAC & MEA, RateGain
  • Katerina Wolters
    Katerina Wolters Senior Manager - Hotel Commercial, Wego.com
  • Luca	Allam
    Luca Allam Managing Director, PHD
  • Marieke Siefers
    Marieke Siefers Vice President, Revenue Management, Jumeirah Group
  • Nicola Graham
    Nicola Graham Senior Director - Global Marketing, Cendyn
  • Peter Storer
    Peter Storer Chief Revenue Officer, Avero
  • Richard Haddad
    Richard Haddad Chief Executive Officer, Jannah Hotels & Resort
  • Sandra Tikal
    Sandra Tikal General Manager, Palazzo Versace Dubai
  • Sarah Allen
    Sarah Allen Vice President Revenue Strategy and Analytics, Marriott International
  • Sathis Aravinda
    Sathis Aravinda Regional Director of Revenue Management - MEA, Millennium Hotels & Resorts
  • Shadi Kaddoura
    Shadi Kaddoura Senior Consultant - Research and Analytics, Insight Out Consultancy
  • Stephanie AbouJaoude
    Stephanie AbouJaoude Senior Area Director of Marketing & Communications, Radisson Hotel Group
  • Stewart Smith
    Stewart Smith Commercial Director MEA, Sojern
  • Tarique Khatri
    Tarique Khatri Vice President Center of Excellence, Seera Group
  • Tom G Stevens
    Tom G Stevens Area Vice President, Rotana Hotels
  • Tom Winrow
    Tom Winrow VP Product Management, Sabre Hospitality Solutions
  • Tom Chirico
    Tom Chirico VP Operations Finance Four Seasons Hotels and Resorts - Europe, Middle-East and Africa
  • Kate	Walsh
    Kate Walsh Senior Director Sales Operations Middle East, Africa & Turkey, Hilton

PLATINUM PARTNERS

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GOLD PARTNERS

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BRONZE PARTNERS

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Details

Date:
December 4
Time:
8:00 am - 9:00 pm
Event Category:
Event Tags:
,

Organizer

HSMAI Middle East

Venue

Intercontinental Dubai – Festival City
Festival City
Dubai, Dubai United Arab Emirates
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