Middle East Events
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ROC 2019
December 4, 2019 @ 8:00 am - 9:00 pm
About ROC
For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USA, Europe and APAC unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.
ROC will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.
Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.
Why attend ROC Conference?
- The first ever strategic Revenue Optimisation event in The Middle East delivering insights on how you can drive the next phase of your hotel’s growth
- A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
- Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship
- Hear about the latest Tools to help you implement your strategies
- Benchmark the performance of your Team with that of your competitors and the region
- Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management
The HSMAI’s Revenue Optimization Conference (ROC) is hosted at Al-Baraha ballroom located at the waterfront level in Intercontinental Festival City, Dubai, United Arab of Emirates.
Set in Dubai’s newest shopping, culinary and entertainment destination, InterContinental Dubai Festival City offers an exquisite luxury experience with 508 elegantly appointed guest rooms and suites, award winning dining venues, a 4250 m2 Event Centre and exclusive direct access to Dubai Festival City Mall, with over 500 retail stores including the unique Robinsons, and home to the record breaking IMAGINE water, laser & fire spectacle.
A glittering waterfront hotel in Dubai Festival City for business success, fine gastronomy and relaxation.
Set on the winding banks of Dubai Creek, Crowne Plaza® Dubai Festival City hotel has spectacular waterfront views. Whether unwinding by palm trees next to a 25-meter pool or relaxing in your chic room, you can gaze across the glistening creek and watch abra water taxis float along. Glass and woods create an airy, modern feel in the hotel, and the Festival City location means you can enjoy being central Dubai Airport, the DIFC and Burj Khalifa are less than 15 minutes away without the traffic.
A vibrant welcome for work and play.
Located in the heart of the newest shopping, culinary and entertainment destination, Dubai Festival City extends a vibrant welcome to work and play. Whether you are passing through, in town for business or simply getting away for the weekend, Holiday Inn Dubai Festival City is the perfect choice for a stopover, with its contemporary and spacious design, access to a variety of dining and leisure facilities, a short drive from Dubai International Airport and downtown, as well as direct access to Festival City Mall, offering over 500 retail stores including the only Robinsons store in the UAE, and home to the record breaking IMAGINE water, laser & fire spectacle.
Note: If you are not yet an HSMAI member you will need to create an account requesting for your basic personal information prior to registration and paying for the conference.
REGISTRATION FEES
|
Registration Type |
From 1st Nov 2019 | ||
| Hotel Member | $ 450 | ||
| Hotel Non Member | $ 650 | ||
| Partner Member | $ 650 | ||
| Partner Non Member | $ 850 |
Notes:
- Above prices are inclusive of 5% VAT
- Above prices include full-day access to an educational event followed by a networking cocktail reception.
- Hotelier pass must present their hotel ID upon registration.
REGISTRATION POLICIES
Cancellation Policy
- Cancellations received on or before 31 August 2019 will receive a full refund.
- Cancellations received between 1 September – 31 October 2019 will receive a refund less USD 100 as cancellation fee.
- Cancellations received post 1st November 2019 will receive a refund less USD175 as cancellation fee.
- All cancellations must be submitted in writing to hsmai-me@insightout-me.com.
Confirmation
If you register online, you will immediately receive an electronic confirmation of your registration. If you have not received a confirmation within 10 business days,
please contact hsmai-me@insightout-me.com.
Substitution Policy
A transfer of your full registration is permitted prior to the conference by submitting a written request to hsmai-me@insightout-me.com. No Onsite transfer is permitted due to DTCM requirements. Badge sharing, splitting, and reprints are strictly prohibited.
Hotel Group Pricing
Hotel companies can enjoy significant savings on ROC registration when they sign up and pay five or more people from the same company. Contact HSMAI ME at +971 4 3909531 or hsmai-me@insightout-me.com to receive special group rates.
Consent to Use of Photographic Images
Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.
Registration Help
If you have any questions regarding your registration, please contact Jean Alolor at +971 50 9613368 or hsmai-me@insightout-me.com.
Plenary Session
| TIME
|
TOPIC
|
| 8:00 – 8:45 | REGISTRATION AND WELCOME COFFEE BREAK |
| 9:00 – 9:20 |
WELCOME ADDRESS Bob Gilbert – President, HSMAI |
| 9:20 – 9:45 |
OPENING KEY NOTE: Evolution of Revenue Management Dr. Sherri Kimes – Professor, Cornell University |
| 9:50 – 10:10 |
Global and regional market insights and an eye to the future for the Middle East Gino Engels – Co-founder and Chief Commercial Officer, OTA Insight |
| 10:20 – 10:30 |
Are you ready for the change? James Britchford – VP Commercial, IHG – IMEA |
| 10:30 – 11:25 |
How can hotels plan effectively to acquire new feeder markets? Moderator: Panel: Flavio Leoni – VP Global and Regional Sales MEA, Accor |
| 11:30 – 11:50 | COFFEE BREAK |
| 12:00 – 12:10 | Research in Action: Global CRM and Guest Data Management Study |
| 12:10 – 13:05 |
Targeting the customer journey through technology and data Moderator: Panel: |
| 13:20 – 14:20 | LUNCH |
Breakout 1:
| TIME
|
TOPIC |
| 14:30 – 14:35 | WELCOME NOTE |
| 14:35 – 14:55 |
Why Total Hotel Revenue Management is a must Dr. Sherri Kimes – Professor, Cornell University |
| 14:55 – 15:40 |
How Revenue Management, Food & Beverage, and Finance are working together to optimize profit in hotel restaurant operations Moderator: Panel: |
| 15:40 – 15:50 |
Case Study Moustafa Manoon – Regional Director of Revenue Management MEA, Accor |
| 15:50 – 16:00 |
How to sell the right deal to the right guest at the right time Erik Tengen – Co-Founder, Oaky |
| 16:00 – 16:20 |
Millennial meeting planners… Why hotels need to change the way they manage their groups? Chris Avery – Regional Vice President of Sales, Cvent |
| 16:20 – 16:25 | CLOSING NOTE |
Breakout 2:
| TIME
|
TOPIC
|
| 14:30 – 14:40 |
Trends that will Shape Travel Marketing Decisions in 2020 Stewart Smith – Commercial Director MEA, Sojern |
| 14:45 – 15:00 |
An aerial view: From the top down Luca Allam – Managing Director, PHD |
| 15:00 – 15:40 |
Digital Marketing… What does the future look like? Moderator: Panel: |
| 15:40 – 15:55 |
The Power of Data Charlie Osmond – CEO, Triptease |
| 15:55 – 16:10 |
Maximizing Guest’s Life Time Value through Social Media Kamesh Shukla – EVP Sales Asia Pacific, Middle East & Africa, RateGain |
| 16:10 – 16:25 |
One Size Fits Nobody: Creating for a Curated World Ameen Malhas – Head of Travels, Facebook |
| 16:25 – 16:35 |
Video marketing to engage, inspire and generate sales Gregg Fray – Director, Seven Media |
| 16:35 – 16:40 | CLOSING NOTE |
Breakout 3:
|
TIME |
TOPIC |
| 14:30 – 14:35 | WELCOME NOTE |
| 14:35 – 14:55 |
Taking Control in a Fast Paced World Dr. Kelly McGuire – Hospitality Data and Analytics Leader |
| 14:55 – 15:40 |
Is Distribution the New Sales? Moderator: Panel: |
| 15:40 – 16:00 |
Hotel distribution challenges and solutions for the leisure travel trade Faisal Memon – Founder & CEO, Illusions Online / iWTX |
| 16:00 – 16:20 |
Transforming Hospitality & Travel with Technology Tom Winrow – VP Product Management, Sabre Hospitality Solutions |
| 16:20 – 16:25 | CLOSING NOTE |
| 16:30 – 17:00 | NETWORKING COFFEE BREAK |
Plenary Session
| TIME | TOPIC |
| 17:20 – 18:05 |
Coffee Chat: Closing Discussion and Wrap up Sarah Allen – VP Revenue Strategy and Analytics, Marriott International Dr. Sherri Kimes – Professor, Cornell University |
| 18:10 – 18:30 |
Closing Remarks Mona Faraj – Managing Director, HSMAI-ME |
| 18:30 – 20:00 | COCKTAIL RECEPTION |
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