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ROC 2018

December 4, 2018 @ 8:00 am - 5:00 pm

About ROC

For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USA, Europe and APAC unite for education, collaboration, andinnovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC 2018 will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.
Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.

Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 150 hotel revenue management, sales, marketing & distribution executives from the Middle East region.

Why attend ROC Conference?

  • The first ever strategic Revenue Optimisation event in Middle East delivering insights on how you can drive the next phase of your hotel’s growth
  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
  • Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship
  • Hear about the latest Tools to help you implement your strategies
  • Benchmark the performance of your Team with that of your competitors and the region
  • Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management

Event Partners

Gold Partners

ROC 2018
ROC 2018
ROC 2018

Silver Partners

ROC 2018
ROC 2018
ROC 2018
ROC 2018

Bronze Partners

Support Partners



7:40 am – 9:00 am


9:00 am – 9:20 am


Bob Gilbert – President, HSMAI
Mona Faraj – Managing Director, HSMAI-ME

9:20 am – 9:40 am


OPENING KEY NOTE: A Global view of the Consumer trends and their impact on distribution.

Lorraine Sileo – Senior Vice President, Research and Business Operations, PhocusWright Inc.

9:40 am – 10:05 am

Market Outlooks – Key Note on 2018 Trends & Future Outlook

Philip Wooller – Area Director Middle East & Africa, STR

10:05 am – 10:50 am

Are your Rates Leaking?
Charlie Osmond – CEO, Triptease

Flavio Leoni – VP Sales, Distribution, Loyalty and Marketing, AccorHotels Middle East and Egypt
Thomas Grundner – VP Sales & Marketing, JA Resorts & Hotels
Sebastien Doussin – VP Ground Services & YalaGo, Dnata
Mohamed Manfalouti – Associate Director, Market Management, Agoda

10:50 am – 11:10 am COFFEE BREAK Sponsored by RateGain
11:10 am – 12:00 am

The owner’s perspective “Think Like an Owner”
Mariano Faz – Head of Asset Management, The First Group

Stuart Cameron – VP Asset Management, Hospitality & Leisure, Aldar Properties
Claudio Capaccioli – CEO, H Hospitality Collection
Rabih Feghali – Vice President, Roya

12:00 am – 12:25 pm Big Data, Too much or Too little
Carson Booth – CEO, Snapshot
12:25 pm – 13:10 pm

Effective digital marketing to drive revenue
Terry Kane – Senior Executive, Facebook & Instagram Middle East & North Africa

David Abidaoud – Director Digital & Social, Expo 2020
Avi Arya – Internet Moghuls, CEO
Mark Forrester – Chairman, 80 Days
Mohamed Hussein – Regional Director, Digital Marketing Luxury Hotel – ME, AccorHotels
Jitendra Jain – VP Digital, Loyalty & Portfolio Marketing MEA, Marriott International

13:10 pm – 14:00 pm LUNCH Sponsored by Fornova
14:15 pm – 14:40 pm

Executive Interview: Amadeus

Speaker: Antoine Medawar –  SVP, Retail Middle East Africa and Managing Director – Middle East & Africa
Interviewer: Lorraine Sileo – Senior Vice President, Research and Business Operations, PhocusWright Inc

14:40 pm – 15:10 pm DTCM Digital Maturity Report Presentation
AbdelRahman El Housseiny – Advisor – Project Management Office, DTCM
15:10 pm – 15:35 pm

You Can’t Manage What You Can’t Measure! But what is the right Measure?

Michael Grove – Director of Hotel Intelligence and Customer Solutions, EMEA, HotStats

15:35 pm – 16:15 pm

Rethinking Value Propositions and Competitiveness of Hotel Restaurants and Bars
Fraser Duncan-Smith – Director – Global Food and Beverage, TFG Asset Management

Fay Economidies – Executive Managing Director, M Management Company
James Koratzopoulos – Regional General Manager, IHG
Chris Shaw – General Manager – Middle East the ENTERTAINER

16:15 pm – 17:00 pm NETWORKING COFFEE BREAK Sponsored by RateGain
17:00 pm – 17:30 pm How will Blockchain Technology Enable Distribution and Loyalty?
CS Ramachandran – Director RM SEA, MEA, Preferred Hotels Group
17:30 pm – 18:15 pm

Is Central RM the solution to effective RM?

Francesco Sostero – Head of Marketing, Hotels, Majid Al Futtaim Properties LLC

Sarah Allen – Vice President Revenue Strategy & Analytics, Marriott International – ME & Africa
Sam El Asmar – VP Revenue and Distribution, Rotana Hotel Management Corporation PJSC

Moustafa Manoon – Regional Director of Revenue Management, Accor
Marieke Siefers  – Senior Director, Global Revenue Management, Jumeirah Group

18:15 pm – 18:40 pm

MICE on the run!!!

Heather Hart – Director, Product Management SmartSpace, IDeaS

18:40 pm – 19:00 pm CLOSING OF THE DAY
19:00 pm – 21:00 pm CLOSING COCKTAIL RECEPTION at Layali Al Qasr Sponsored by Duetto
  • David Abidaoud
    David Abidaoud Director Digital & Social, Expo 2020
  • Avijit (Avi) Arya
    Avijit (Avi) Arya CEO, Internet Moguls
  • Carson Booth
    Carson Booth CEO, SnapShot
  • Stuart Cameron
    Stuart Cameron VP Asset Management - Hospitality & Leisure Aldar Properties
  • Claudio Capaccioli
    Claudio Capaccioli CEO, H Hospitality Collection
  • Sébastien Doussin
    Sébastien Doussin Vice President – Central Ground Services – dnata
  • Fay Economides
    Fay Economides Executive Managing Director M Management Company
  • Sam El Asmar
    Sam El Asmar VP Revenue and Distribution Rotana Hotel Management Corporation PJSC
  • AbdelRahman El Housseiny
    AbdelRahman El Housseiny Advisor, PMO – Dubai Tourism and Commerce Marketing (DTCM)
  • Mariano Faz
    Mariano Faz Head of Asset Management, TFG Asset Management
  • Rabih Feghali
    Rabih Feghali Vice President - Business Development & Investor Relations, Roya International
  • Mark Forrester
    Mark Forrester Founder, 80 Days
  • Duncan Fraser-Smith
    Duncan Fraser-Smith Vice President, TFG Food and Beverage at The First Group
  • Michael Grove
    Michael Grove Managing Director - EMEA, HotStats
  • Heather Hart
    Heather Hart Director Smart Space, iDeas
  • Mohamed Hussein
    Mohamed Hussein Director, Digital Marketing Luxury Brand, Accor Hotels
  • Jitendra Jain
    Jitendra Jain Vice President Digital, Loyalty & Portfolio Marketing MEA, Marriott International
  • Terry Kane
    Terry Kane Senior Commercial Executive, Facebook, Instagram, WhatsApp & Messenger - Middle East & North Africa
  • James Koratzopoulos
    James Koratzopoulos Regional General Manager, IHG
  • Flavio Leoni
    Flavio Leoni VP Global and Regional Sales MEA, Accor
  • Mohamed Manfalouti
    Mohamed Manfalouti Associate Director, Market Management, Agoda
  • Antoine Medawar
    Antoine Medawar Senior Vice President Retails MEA & Managing Director MEA, Amadeus
  • Charlie Osmond
    Charlie Osmond Chief Tease, Triptease
  • CS Ramachandran
    CS Ramachandran Vice President Revenue Management - South Asia, Middle East, Africa & Australasia, Preferred Hotels & Resorts
  • Chris Shaw
    Chris Shaw General Manager - Middle East, The Entertainer FZ LLC
  • Marieke Siefers
    Marieke Siefers Vice President, Revenue Management, Jumeirah Group
  • Lorraine Sileo
    Lorraine Sileo Senior VP Research, Phocuswright Inc.
  • Francesco Sostero
    Francesco Sostero Marketing Director - Hotels, MAF
  • Philip Wooller
    Philip Wooller Area Director, STR - Middle East & Africa

The Inaugural HSMAI’s Revenue Optimization Conference (ROC) is hosted at Madinat Jumeirah Conference & Events Centre in Dubai, United Arab Emirates.

The Property is located 25 minutes away from Dubai International Airport, Madinat Jumeirah is situated conveniently for access to Dubai Media City, Dubai Internet City, the Palm Jumeirah and Dubai Marina. It is also adjacent to Burj Al Arab Jumeirah, Wild Wadi Waterpark™ and Jumeirah Beach Hotel, and 10 minutes by car to the nearest shopping mall.

ROC 2018

Location guide:

Conference – Murjaan Ballroom
Networking area – Pre-function areas
Cocktail Reception – Layali Jumeirah Al Qasr
Parking – Free valet service will be available at the Murjaan Ballroom Entrance that is next to the Madinat Souk Entrance. Please remember to get your ticket stamped at the registration desk on your way in and once you pick up your Event Badge. Self Parking in Souk Madinat is available at own cost as per applicable charges. Please avoid using the Al Salam hotel entrance valet service as this is a long walk to the conference venue and can cause you delay. Al Salam hotel entrance valet service would be at your cost.

ROC 2018

How to get there:

Dubai International Airport – Use the Garhoud bridge to reach Sheikh Zayed Road. Take the exit from the 4th Interchange towards Al Sufouh Road.
Abu Dhabi – Take the exit from the 4th interchange of Sheikh Zayed Road towards Al Sufouh Road.
Al Maktoum International Airport (DWC) – Get on Al Khail Rd/E44 from King Salman Bin Abdulaziz Al Saud St/D94 and Hessa St/D61. Drive along Sheikh Mohammed Bin Zayed Rd/E311

Madinat Jumeirah Conference & Events Centre, Al Sufouh Road, Dubai, UAE
Coordinates: Latitude- 25.13 / Longitude- 55.19

ROC 2018

The Hospitality Industry Technology Exposition and Conference (HITEC®) is the world’s largest and oldest hospitality technology exposition and conference brand. Produced by Hospitality Financial and Technology Professionals (HFTP®), a global nonprofit hospitality association that is headquartered in Austin, Texas USA, HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place.

The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

HITEC Dubai 2018, co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba, will feature 30+ speakers, 600+ hospitality stakeholders and 60+ solution and service providers. The show will give Middle East buyers currently worth over USD 75 billion, access to global top solution providers in hospitality market, through a top-notch education program planned by the expert HITEC Dubai Advisory Council, as well as an exhibition debuting the latest in hospitality technology, and a summit with one-to-one business meetings.


Gold Partners

Silver Partners

Bronze Partners

Support Partners


December 4, 2018
8:00 am - 5:00 pm
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HSMAI Middle East

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