Middle East Events
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ROC 2018
December 4, 2018 @ 8:00 am - 5:00 pm
About ROC
For more than 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders in USA, Europe and APAC unite for education, collaboration, andinnovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with key stakeholders coming together to address the most critical trends affecting their region and revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.
ROC 2018 will help you anticipate and respond to headwinds — and identify new opportunities — by aligning your sales, marketing, and revenue-management efforts, adapting to the ever-changing landscape of hospitality technology, driving profit throughout the customer journey, and serving as the voice of revenue leadership in your organization.
Grab revenue by the horns today to stay ahead of the competition and take your revenue strategy into the future.
Co-located with HITEC Dubai, which debuted in November of 2017, this inaugural event is anticipated to attract 150 hotel revenue management, sales, marketing & distribution executives from the Middle East region.
Why attend ROC Conference?
- The first ever strategic Revenue Optimisation event in Middle East delivering insights on how you can drive the next phase of your hotel’s growth
- A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
- Learn about the upside of a solid Sales, Marketing & Revenue Management Relationship
- Hear about the latest Tools to help you implement your strategies
- Benchmark the performance of your Team with that of your competitors and the region
- Engage with Middle East Leaders from General Managers, Asset Management, Sales, Marketing and Revenue Management
|
TIME |
TOPIC |
| 7:40 am – 9:00 am |
REGISTRATION AND WELCOME COFFEE BREAK Sponsored by RateGain |
| 9:00 am – 9:20 am |
WELCOME ADDRESS Bob Gilbert – President, HSMAI |
| 9:20 am – 9:40 am
|
OPENING KEY NOTE: A Global view of the Consumer trends and their impact on distribution. Lorraine Sileo – Senior Vice President, Research and Business Operations, PhocusWright Inc. |
| 9:40 am – 10:05 am |
Market Outlooks – Key Note on 2018 Trends & Future Outlook Philip Wooller – Area Director Middle East & Africa, STR |
| 10:05 am – 10:50 am |
Are your Rates Leaking? PANEL: |
| 10:50 am – 11:10 am | COFFEE BREAK Sponsored by RateGain |
| 11:10 am – 12:00 am |
The owner’s perspective “Think Like an Owner” PANEL: |
| 12:00 am – 12:25 pm | Big Data, Too much or Too little Carson Booth – CEO, Snapshot |
| 12:25 pm – 13:10 pm |
Effective digital marketing to drive revenue PANEL: |
| 13:10 pm – 14:00 pm | LUNCH Sponsored by Fornova |
| 14:15 pm – 14:40 pm |
Executive Interview: Amadeus Speaker: Antoine Medawar – SVP, Retail Middle East Africa and Managing Director – Middle East & Africa |
| 14:40 pm – 15:10 pm | DTCM Digital Maturity Report Presentation AbdelRahman El Housseiny – Advisor – Project Management Office, DTCM |
| 15:10 pm – 15:35 pm |
You Can’t Manage What You Can’t Measure! But what is the right Measure? Michael Grove – Director of Hotel Intelligence and Customer Solutions, EMEA, HotStats |
| 15:35 pm – 16:15 pm |
Rethinking Value Propositions and Competitiveness of Hotel Restaurants and Bars PANEL: |
| 16:15 pm – 17:00 pm | NETWORKING COFFEE BREAK Sponsored by RateGain |
| 17:00 pm – 17:30 pm | How will Blockchain Technology Enable Distribution and Loyalty? CS Ramachandran – Director RM SEA, MEA, Preferred Hotels Group |
| 17:30 pm – 18:15 pm |
Is Central RM the solution to effective RM? Francesco Sostero – Head of Marketing, Hotels, Majid Al Futtaim Properties LLC PANEL: Moustafa Manoon – Regional Director of Revenue Management, Accor |
| 18:15 pm – 18:40 pm |
MICE on the run!!! Heather Hart – Director, Product Management SmartSpace, IDeaS |
| 18:40 pm – 19:00 pm | CLOSING OF THE DAY |
| 19:00 pm – 21:00 pm | CLOSING COCKTAIL RECEPTION at Layali Al Qasr Sponsored by Duetto |
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Mohamed Manfalouti Associate Director, Market Management, Agoda
The Inaugural HSMAI’s Revenue Optimization Conference (ROC) is hosted at Madinat Jumeirah Conference & Events Centre in Dubai, United Arab Emirates.
The Property is located 25 minutes away from Dubai International Airport, Madinat Jumeirah is situated conveniently for access to Dubai Media City, Dubai Internet City, the Palm Jumeirah and Dubai Marina. It is also adjacent to Burj Al Arab Jumeirah, Wild Wadi Waterpark™ and Jumeirah Beach Hotel, and 10 minutes by car to the nearest shopping mall.
Location guide:
Conference – Murjaan Ballroom
Networking area – Pre-function areas
Cocktail Reception – Layali Jumeirah Al Qasr
Parking – Free valet service will be available at the Murjaan Ballroom Entrance that is next to the Madinat Souk Entrance. Please remember to get your ticket stamped at the registration desk on your way in and once you pick up your Event Badge. Self Parking in Souk Madinat is available at own cost as per applicable charges. Please avoid using the Al Salam hotel entrance valet service as this is a long walk to the conference venue and can cause you delay. Al Salam hotel entrance valet service would be at your cost.
How to get there:
Dubai International Airport – Use the Garhoud bridge to reach Sheikh Zayed Road. Take the exit from the 4th Interchange towards Al Sufouh Road.
Abu Dhabi – Take the exit from the 4th interchange of Sheikh Zayed Road towards Al Sufouh Road.
Al Maktoum International Airport (DWC) – Get on Al Khail Rd/E44 from King Salman Bin Abdulaziz Al Saud St/D94 and Hessa St/D61. Drive along Sheikh Mohammed Bin Zayed Rd/E311
Address:
Madinat Jumeirah Conference & Events Centre, Al Sufouh Road, Dubai, UAE
Coordinates: Latitude- 25.13 / Longitude- 55.19
The Hospitality Industry Technology Exposition and Conference (HITEC®) is the world’s largest and oldest hospitality technology exposition and conference brand. Produced by Hospitality Financial and Technology Professionals (HFTP®), a global nonprofit hospitality association that is headquartered in Austin, Texas USA, HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place.
The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.
HITEC Dubai 2018, co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba, will feature 30+ speakers, 600+ hospitality stakeholders and 60+ solution and service providers. The show will give Middle East buyers currently worth over USD 75 billion, access to global top solution providers in hospitality market, through a top-notch education program planned by the expert HITEC Dubai Advisory Council, as well as an exhibition debuting the latest in hospitality technology, and a summit with one-to-one business meetings.
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