Thank you for joining us at the HSMAI MEA 8th Commercial Strategy Conference 2025 in Dubai. We truly appreciate your time and participation, and we hope the discussions sparked new perspectives and strategies for your teams. All CSC resources, including presentations and session materials, are available through the links below.
Relive the magic of 2025
CSC 2025 Content Materials | Day 1 | November 25
| Topic | Speaker/s | Watch Video | Download Presentation | |
|---|---|---|---|---|
|
Unstoppable: Turning Adversity into Advantage |
Nick Santonastasso | Watch | ||
| One Team, One Strategy | Liz Perkins, Hilton Nicolas Hauvespre, Marriott Paolo Federico, Jumeirah Ryan Morris, IHG Titus Hanke, Accor |
Watch | ||
| From data to dollars: revenue growth with travel intelligence | Olivier Ponti, ForwardKeys | Watch | Download | |
|
The Importance of Brand in the Age of AI |
Sam Weston, 80 DAYS | Watch | Download | |
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From Narrative to Network: The Connected Power of Storytelling |
Maha Abouelenein, Digital and Savvy | Watch | Download | |
|
Role of Cross-Industry Partnerships |
Andrew Boshoff, Global Hotel Alliance Mete Güney, Mastercard Dr. James Mulroney, Loyalty Juggernaut Inc. |
Watch | ||
|
5 Hotel Jobs – AI Role Simulation |
Michael J. Goldrich, Vivander Advisors LLC | Watch | Download | |
|
LinkedIn for Leaders – Strengthening Your Career and Your Company Brand |
Sabine Kühn, Talent & Truth | Watch | Download | |
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The AI-Augmented Guest: what happens when your future guest is a prompt? |
Evgenii Pavlov, Yango Ads Jackie Ghazi, Yango Ads |
Watch | Download | |
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From SEO to GEO: A New Era for Hotel Marketing |
Richard Grant, 80 DAYS | Watch | Download | |
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Research in Motion: From Trust to Traction: Narrowing the AI Gap in Hospitality |
Michaela Papenhoff, h2c | Watch | Download | |
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Orchestrating the AI Guest Journey |
Amy Read, Hospitality Solutions | Watch | Download | |
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The Upgrade Economy: How Smart Hotels Maximize Guest Spend |
Dan Hiza, Plusgrade | Watch | Download | |
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Growing supply and growing demand but does this growth translate into positive results? |
Sarah Duignan, STR | Watch | Download | |
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The State of Distribution Report |
Anurag Jain, RateGain
|
Watch | Download | |
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Profit Lost in Translation: Asset Management vs. Commercial Misunderstandings |
Giuliano Gasparini, wasl Hospitality Alex Lee, Jumeirah Moustafa Manoon, Accor David Garner, Minor Hotels |
Watch | ||
|
AI and the Hotel Revenue Manager: Evolution or Extinction? |
Fabian Prinz,
FLYR Hospitality
|
Watch | Download | |
|
Building the Right Commercial Engine: In-House, Outsourced, or Shared |
Loay Nour, Fairmont Hotels & Resorts Matthew Roberts , Raffles & Fairmont Hotels Ahmad Jaber, JBR Communicators Pierre-Marie Raboulin, IHG Anna-Marie Dowling, Nofa Resort Riyadh, a Radisson Collection Hotel |
Watch | ||
|
Fireside Chat: Marketing Masterminds Program |
Kiran Kumar, CHBA, CHDM, United Hospitality Management Rob Singleton, IHG Haya Shallah, Kempinski Hotel Mall of the Emirates Saulesh Yermukham, Fairmont Hotels & Resorts |
Watch | ||
|
Building Oslo´s top hotel brand as a young leader |
Hero Azeez, Hotel Christiania Teater (A Strawberry Hotel of Scandinavia)
|
Watch | Download | |
| Abhinav Pincha |
CSC 2025 Content Materials | Day 2 | November 26
| Topic | Speaker/s | Watch Video | Download Presentation | ||
|---|---|---|---|---|---|
|
From Legacy to Leadership: HSMAI’s Journey into Its Next Century |
Brian Hicks, HSMAI
|
Watch | Download | ||
|
Luca’s Insight Track with Aida Al Busaidy |
Luca Allam, Luca’s Insight Track
Aida Al Busaidy, Dubai Corporation for Tourism and Commerce Marketing (DCTCM)
|
Watch | |||
|
The Connected Leader Wins: Why Listening-Led Leadership Is The Future |
Mimi Nicklin, Empathy Everywhere
|
Watch | Download | ||
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Reimagining Hospitality and Commercial Strategy with AI |
Jitendra (JJ) Jain, Marriott International
|
Watch | Download | ||
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The one Lesson no B School teaches you: How to be “Insanely Awesome” |
Bhanu Chopra, RateGain
|
Watch | Download | ||
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Shift of your Career – from Specialist to Generalist leading the business |
Moustafa Manoon, Accor
|
Watch | Download | ||
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Where Commercial Instinct Meets General Management Mastery |
Manuel Garcia, The Unexpected Al Marjan Hotel & Residences
|
Watch | |||
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Wow to How: Unlocking Marketing ROI with GenAI |
Ali Cheikhali, Google
|
Watch | Download | ||
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Gen Z and Millennial Travelers: How to Capture the Next Billion in Hospitality Revenue |
Malika Kennedy, Yango Ads
|
Watch | Download | ||
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Beyond RevPAR – Hidden metrics that drive Hotel Profitability |
Anders Johansson, Demand Calendar Heather Scharmer, HMS & Company |
Watch | Download | ||
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From Bin to Bottom Line: Turning Waste into Sales, Brand Value, and Revenue |
Radhika Arapally
Founder, Sustainability Kiosk
UAE Senior Strategic Representative, World Sustainable Hospitality Alliance
|
Watch | Download | ||
|
Longevity Is the New Loyalty: Turning guest wellbeing into long-term commercial wins |
Judith Cartwright, CRME, CHBA, Black Coral Consulting Kerry Goknur Brouillet, Loving Life with Lemons Stewart Miller, LiveWire Productions Chakyl Camal OLY, Urbanew Harjit Bahia, LONGEVITY-UK |
Watch | |||
|
The Hidden Cost of Hospitality Payments (And How to Fix It) |
Faisal Memon, iOL Pay
|
Watch | Download | ||
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From booking to belonging: Designing a guest journey that builds loyalty |
Christophe Pereira, Cendyn
|
Watch | Download | ||
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The True Cost of Review Scores |
Carlo Alvarez Spagnolo, Lighthouse
|
Watch | Download | ||
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Travel Creators: Revenue Drivers or Pointless Expense? |
Kristina Melsova, Atlaseek
Ali Almeshaal, Sukun Travels |
Watch | Download | ||
|
The Invisible Advantage of Media |
Ahmed Ali El Shorty, Zenith
|
Watch | |||
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Boost Your Commercial IQ: An “Ask Me Anything” Forum with Chief Commercial Officers |
David Garner, Minor Hotels
Liz Perkins, Hilton Mark Flower, Accor Ahmed El Meligui, Hyatt |
Watch | |||
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Beyond service: What hospitality can learn from luxury brands |
Luca Allam, Luca’s Insight Track Natalia Jaramillo, Ultra Luxury Consulting Fabienne Mathis, Jetex Charles Scouarnec, O+O Luxe GCC |
Watch | |||
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Gen Z & the hotel hustle: Bridging generations, boosting vibes! |
Debbie Simister FCIPD, Accor Marie-Louise Ek, CHBA, Hilton |
Watch | Download | ||
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Fireside Chat: Revenue Mentorship Program |
Sam El Asmar, Rotana
Marieke Siefers, Jumeirah Smruti Tripathy, Radisson Hotel Group Hassan Yousef, Conrad Dubai Sanchi Bhatia, Novotel & Adagio Abu Dhabi Al Bustan |
Watch | |||
|
It’s a Wrap |
Jeff Strachan, Dubai Economy & Tourism
|
Watch |
