I strongly believe the work we do on the Commercial Advisory Board provides real value by sharing best practices across all commercial functions, helping organisations align more effectively in an increasingly complex environment. Equally important is the open exchange of insights around current and future travel and hospitality patterns, which allows us to stay ahead of change rather than simply react to it. It’s a meaningful forum to discuss how we can collectively enhance awareness and demand for key destinations across the Middle East and Africa. By bringing together diverse perspectives and practical experience, HSMAI Middle East plays a vital role in strengthening commercial leadership and driving sustainable growth for our region.

We are excited to expand the board, welcome new members, refine our meeting and event calendar, and introduce engaging initiatives that will drive our mission forward. I'm thrilled to continue serving on the HSAMI Marketing & Communication Advisory Board throughout 2025, collaborating with esteemed colleagues from the industry. This year, I am honoured to step into the role of Chair of the Board, a position that offers a wonderful opportunity to build upon the successes achieved by the team and my predecessor. We are excited to expand the board, welcome new members, refine our meeting and event calendar, and introduce engaging initiatives that will drive our mission forward.

As chair of the HSMAI Sales, the teams focus is on bring together a dynamic group of professionals from diverse hotels to collaborate on shared goals. We have already starting to address key priorities like talent; retain, attract and develop. Additionally, we aim to strengthen partnerships with key tourism boards and enhance the specialization in market segmentation. By working together we are able to strive innovation and progress in our exciting hospitality sector.

I really enjoy being part of the advisory board, meeting with industry peers and discussing ideas and topics that will benefit our industry. In 2026 I would like to bring new ideas and perspectives that will help improve our business environment , explore new opportunities with AI and discuss the challenges that we are facing as an industry today

Being a member of the HSMAI Sales and Revenue Advisory Boards is something I truly value. I really enjoy connecting with industry peers, learning from different perspectives, and working together to elevate the sales and revenue profession. It’s incredibly motivating to collaborate with such a strong group of leaders who are committed to strengthening the hotel industry and supporting the growth of sales and revenue professionals across the Middle East and Africa.

Being an Advisory Board Member for Revenue Management with HSMAI MEA is truly a privilege. HSMAI plays a vital role in strengthening the hospitality community through shared learning, collaboration, and industry-driven thought leadership.

It’s always an honour to work alongside fellow industry leaders, contributing insights and expertise to drive meaningful improvements and achieve our community goals.

Having been part of this journey for 10 years, I’m proud of what we’ve accomplished and excited to continue shaping the future of the industry together.