OVERVIEW

Digital Marketing is no longer a niche, digital marketing is marketing!  Digital marketing is at the core of building a hotels awareness, reputation and filling rooms.  And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success.

– Have ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?
– Do you feel like you know one area of digital well but might be missing out on some other important segments?
– Do you work with digital marketers, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?
– For a comprehensive overview of the hotel digital marketing landscape, this is the program for you.

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