Description
The June 10 POWER-UP Cairo session will explore a key focus for hotel commercial teams today: Winning The Direct Guest. As distribution costs continue to rise and competition for online visibility intensifies, hotels must rethink how they attract, convert, and retain guests through their own channels. This session will focus on the intersection of direct booking strategy, personalization, and revenue actions, examining how hotels can leverage data, technology, and smarter commercial collaboration to increase conversion, strengthen guest relationships, and reduce dependency on third-party channels and contracting.
The session will be organized in roundtable discussions to encourage interaction and peer exchange.
