HSMAI ROC@Home | June 17, 2020


HSMAI’s ROC is the premier event for hospitality revenue optimization professionals. In response to the unique challenges of 2020, HSMAI Global is proud to present ROC@Home — a day-long experience designed to fuel your revenue recovery efforts.

Join the global community of hospitality leaders for ROC@Home.

About ROC@Home
Neither a virtual conference nor a replacement for HSMAI’s in-person ROC programs, ROC@Home is an opportunity for hotel revenue professionals to reset, refocus, and reenergize, with an exclusive toolkit to guide engagement with your team and more than 20 live expert sessions hosted by HSMAI regions around the globe.

  • Now more than ever the industry needs to pull together to weather the ‘perfect storm’.  HSMAI’s ROC@home is the perfect forum for the greatest minds to meet and share best practice.    June 17 2020, is an important date for our respective recovery plans.

    James Britchford
    James Britchford Vice President Commercial India Middle East & Africa, IHG
  • "ROC@Home will give our amazing revenue management community the opportunity to connect and virtually gather to share insights during these unprecedented times. It is our expertise and spirit to succeed that will enable us to support our hotels and teams through these difficult months – our core essence is built around ‘change’ and this forum will enable us to lay the foundations for what the future holds for the hospitality industry".

    Sarah Allen
    Sarah Allen Vice President Revenue Strategy - Middle East & Africa, Marriott International
  • ”Looking forward to discussions at the ROC@HOME on June 17, 2020 that will be for the industry and will bring in hospitality professionals with diverse experience and insights of the region. We will connect with each other, get inspired and fine tune our recovery strategies for the new normal. That’s the power of HSMAI that brings and connects us all together”

    Tarandeep Singh
    Tarandeep Singh Senior Director Revenue Management- IMEA, IHG
  • "ROC@Home comes at very crucial and optimum time for us as hoteliers, since industry crisis caused by Covid-19 has been part of the past and we are looking forward for business recovery. ROC@Home creates great balance between theory and put theory in to practice through the great toolkit and allowing teams to plan together. This is in addition to massive exchange learning opportunities between regions."

    Moustafa Manoon
    Moustafa Manoon Regional Director of Revenue MEA, Accor | Chair HSMAI KSA Chapter
  • "With what is happening globally and the business effect due of COVID-19, ROC@Home will help our sector in quick recovery, start correctly with the "new norm" and plan for strong future. Looking forward to get more experience and learn more strategies for next year."

    Saeed Al Aseeri
    Saeed Al Aseeri Hotel Manager, Burj Rafal Hotel Riyadh & HSMAI KSA Chapter Advisory Board Member

At the heart of ROC@Home is a free toolkit available to hoteliers around the world. It includes:

  • Advice and inspiration from industry revenue leaders: Start your day with a boost from some of the world’s most respected revenue optimization leaders.
  • Recorded webinar on Pricing Psychology in Challenging Times which illustrates, based on data from the 2009-2010 recession, the implications of price changes during low demand periods.
  • “Lightning Round” video presentations from recent HSMAI strategy conferences that can fuel conversation on tactics you can employ.
  • Encouragement and leadership from some of the industry’s most respected hotel company CEOs from around the globe.
  • Exclusive recorded “keynote” from Dr. Jannell MacAuley, combat veteran, leader, and mindfulness advocate, as she gives you valuable tools to get the most out of the one thing over which you have total control: Your Mindset.
  • Outline to review Evolving Dynamics: From Revenue Management to Revenue Strategy (the study guide for the Certified Revenue Management Executive certification) and identify the areas where you or your team need a refresher.
  • Lessons and tools for: Auditing your room types; Updating (or completing for the first time) your competitive SWOT to help you better navigate the current landscape; and, Optimizing your room attributes with a short online lesson on “Customer Price-Value Analysis.”

» HSMAI Middle East

  • Welcome to ROC@Home Live 
  • State of the economy and an outlook on the Middle East 
    • Mohamed Abu Basha, Director, Head of Macroeconimic Analysis & Research. EFG Hermes Holding
    • Shadi Kaddoura, Senior Manager – Market Research and Insights, Insight Out Consultancy
  • Road to Recovery – Igniting the Right Strategy
    • Cem Cetinturk, VP Middle East & Africa. TravelClick, An Amadeus Company
    • Declan Hurley, Vice President – Sales, Rotana Hotels
    • Alex Lee, Chief Commercial Officer, Jumeirah Group
    • Natalie Nasser, Vice President – Sales, Shangri-La Group
    • Matthew-Clive Roberts, Vice President of Sales – Middle East & Africa, Accor
    • Mark Ryan, Director of Commercial, UAE, Levant & Africa, IHG
  • New Age Revenue Management in the post Covid19 world
    • Apurva Chamaria, Chief Revenue Officer, RateGain
    • Sam El Asmar, VP Revenue & Distribution, Rotana Hotels
    • Sharad Kapur, Global Head of Revenue Management, Hyatt Hotels Corporation
    • Dr. Sherri Kimes, Emeritus Professor, Cornell & Visiting Professor, NUS
    • Tarandeep Singh, Senior Director Revenue Management- IMEA, IHG
  • How to re-position your F&B to succeed in the ‘new’ restaurant reality
    • Dr. Sherri Kimes, Emeritus Professor, Cornell & Visiting Professor, NUS
  • Are you ready with your Marketing Strategy
    • Stephanie AbouJaoude, Senior Area Director of Marketing & Communications – EMEA, Radisson Hotel Group
    • Sophia Berriane, Director of Marketing – Middle East, Africa & Turkey, The Ascott Limited
    • Li Hawkins, Director of Operations, Fabulous Abu Dhabi Hotel Management LLC
    • Katerine Howard, Account Manager, Sojern
    • Stewart Smith, Commercial Director MEA, Sojern
    • Thomas Spinner, Corporate Director of E-Commerce, Rotana Hotels
    • Sunny Yu Grosic, Head of Commercial Performance and Brand Activation, JA Hotels & Resorts
  • Owner’s corner: Social distancing is not the vaccine for this crisis
    • Hassan Ahdab, President Hotels Operations, Dur Hospitality
    • Simon Allison, Founder, Hoftel
    • Khalid Anib, CEO, Abu Dhabi National Hotels
    • Donald Bremner, Managing Director, Stirling Hospitality
    • Mariano Faz, Vice President Asset Management. The First Group Asset Management
    • Zoltan Kali, Senior Vice President, Omran Hospitality
  • Research in Action: Key findings from HSMAI Post Pandemic Plans Study
    • Cristina Polo, Senior Consultant, Commercial Advisory. Insight Out Consultancy
  • How can technology support your recovery strategy
    • Floor Bleeker, Chief Information Officer Middle East & Africa, Accor
    • Nicolas Durand, Senior Director Global Distribution, Commercial Advisory.
    • Nicola Graham, Senior Director – Global Marketing, Cendyn
    • Brendan May, Managing Director, Hotel Res Bot
    • Alex Morriss, Vice President of Global Sales, Hotel Data Cloud
    • Faisal Memon, Founder & CEO, Illusions Online / iWTX
    • Michaela Papenhoff, Managing Director, h2c GmbH
    • Hannu Vohokoski, CEO, Hotelway
  • Meet Q Comms: Here to help you reset, refocused, re-energize
    • Katie Harvey, Founder & Co-Owner
  • A Love Letter to Travel
    • Yeoh Siew Hoon, Founder, WiT
  • Meet HotelWay: Here to help you reset, refocused, re-energize
    • Hannu Vohokoski, CEO, Hotelway
  • Meet HDC: Here to help you reset, refocused, re-energize
    • Alex Morriss, Vice President of Global Sales, Hotel Data Cloud

View other regions

There are many ways to be part of ROC@Home. Customize the educational offerings that are relevant to you and your company.

  • WHERE: Join in from home, from your hotel, or from your corporate office.
  • WHO: Participate with your team or on your own.
  • WHEN: Take part on June 17 with thousands around the globe, or whenever it works best for your schedule. Tap into global resources, or just those most relevant for your corner of the world.

Get started today!

1. Register for free to receive the ROC@Home toolkit.

Register now and we’ll send you the tool kit on June 2nd. Register after June 2nd and you’ll be able to download the free toolkit immediately. The toolkit will be full of resources, tools, and ideas to fuel your hotel(s) revenue recovery.

2. Register for low-cost online sessions at ROC@Home Live.

Tap into thought leaders around the globe, or just those in your part of the world, for 21 hours of continuous education for just $25 (US). Come for an hour or the whole day!

3. Complete HSMAI’s Global Hospitality Post Pandemic Plans Survey.

Take 5 minutes today to be part of the global survey. A report of the findings will be shared with all ROC@Home participants.

HSMAI Post Pandemic Recovery Plans Survey

The objective of the survey is to provide a base for a global commercial-centric hospitality analysis post COVID-19. We focus here on the mid and long-term strategic decisions that hospitality executives are working on in the perspective of next budgeting / business planning period. The analysis per region / commercial area will provide a comprehensive understanding of how hoteliers envision business in the next phase after the crisis… the phase of RECOVERY!

The Survey Closed. Thank you


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