OVERVIEW Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success. […]
An overview of Digital Marketing pillars focusing on: Search Engine Optimisation (SEO) Search Engine Marketing / PPC Reporting, Analysing & Measuring Digital Landscape & Facts Content Strategy Social Media Website & CRO Who should attend? Commercial Teams from Sales, Distribution, Revenue Management and Non-Digital Experts from Marketing (Branding, PR, etc.) Senior leaders from the organization […]
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