Conrad Dubai
Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai
The region’s only dedicated Commercial Strategy Conference returns, bringing together industry leaders to explore the future of hospitality. Gain insights, connect with peers, and discover innovative solutions. This year’s event is more than just a conference, it’s a catalyst for change, offering innovative strategies, meaningful connections, and targeted content for hospitality pros ready to lead the future.
Conrad Dubai
Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai
The 7th Annual HSMAI ME Commercial Strategy Conference 2024 Since its inception in 2004, HSMAI’s Revenue Optimization Conference (ROC) has served as a focal point for hotel revenue leaders, fostering education, collaboration, and innovation. Recognizing the importance of aligning commercial, revenue, sales, and marketing efforts, we have transitioned to the Commercial Strategy Conference, while preserving the […]
Intercontinental Dubai - Festival City
Festival City, Dubai
HSMAI ROC has been where hotel revenue leaders unite for education, collaboration, and innovation for almost two decades. There has never been a greater need to gather around these pillars than today. Visit ROC ME 2021 Event Site
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