To be the leading source for Sales and Marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. 

HSMAI is a global organization of Sales and Marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and Sales and Marketing management disciplines, as well as connecting its members with customers.

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