NextMIND Revenue

NextMIND Revenue Program

A 6-month structured program designed to develop Egypt’s next generation of hospitality revenue leaders. This intensive program elevates capabilities through a blend of focused learning and practical application.

6

Months
Program Duration

2

Workshops
Intensive Sessions

10

Core Themes
Strategic Focus Areas

Who it’s for
This program is designed to support ambitious professionals ready to increase their commercial knowledge, influencing skills and hone their leadership skills.

What you’ll gain
Elevate leadership skills, commercial acumen, and strategic thinking for market advantage.

How it works
Monthly learning modules, interactive workshops, 1-on-1 mentorship, and on-the-job application.

Leadership Impact
Culminates with a capstone Leadership Impact Presentation at graduation, where participants showcase how they have applied the skills and insights gained throughout the program to their current roles.

Leadership Development program Guides ... Shaping futures

  • “Great leaders do not create followers, they create more leaders.”

    Ahmed El Meligui
    Ahmed El Meligui Regional VP Sales Revenue & Business Development, Hyatt International
  • “Embracing calculated discomfort, often leads to meaningful change.”

    Augustus Simon
    Augustus Simon Director of Commercial , Luxury & Lifestyle, IHG Hotels & Resorts
  • “Commercial agility is the key to thriving in changing times.”

    Dermot Herlihy
    Dermot Herlihy Group Revenue Director, Orascom Hotels Management
  • “Work hard, play hard, the best teams thrive when they enjoy the journey together. Great leaders hire people who challenge, inspire, and elevate the team”

    Dorien Smit
    Dorien Smit Director of Commercial - KSA, IHG Hotels & Resorts
  • “Innovation starts with asking better questions.”

    Omar Lahrichi
    Omar Lahrichi Commercial Director Franchise, Hilton
  • "The best commercial leaders never stop learning.”

    Sally Khattab
    Sally Khattab Corporate Commercial Director, Azal Hospitality
  • “Great leaders do not only drive results, they inspire people to think bigger, grow stronger, and lead with purpose.”

    Samah Abdullah, CHBA Director of Sales Marketing, Accor

Eligibility & How to Apply

A structured 6-month development journey for Egypt’s next generation of Revenue leaders.

Monthly Learning
Curated leadership content & industry insights

Workshops
Practical commercial and leadership themes

1-on-1 Guided learning
Monthly sessions with a senior experienced leader, with background in commercial discipline

Final Graduation Presentation
Delivered to participants’ leadership teams, alongside their Guide and potential sponsor to showcase applied learnings directly in your current role

  • Hospitality revenue leaders in Egypt: new-to-role or second-in-command
  • Individuals with ambition, leadership potential & commitment to strategic growth
  • Line manager approval required
  • Tarek Labib
    Tarek Labib Head of Commercial - IMEA, IHG Hotels & Resorts®
  • Ahmed El Meligui
    Ahmed El Meligui Regional VP Sales Revenue & Business Development, Hyatt International
  • Anton Petrov
    Anton Petrov Senior Manager, Field Marketing IMEA, IHG Hotels & Resorts
  • Augustus Simon
    Augustus Simon Director of Commercial , Luxury & Lifestyle MEA, IHG Hotels & Resorts,
  • Dermot Herlihy
    Dermot Herlihy Group Revenue Director, Orascom Hotels Management
  • Dorien Smit
    Dorien Smit Director of Commercial - KSA, IHG Hotels & Resorts
  • Omar Lahrichi
    Omar Lahrichi Regional Commercial Director - North Africa & Levant, Hilton
  • Sally Khattab
    Sally Khattab Corporate Commercial Director, Azal Hospitality
  • Samah Abdullah, CHBA
    Samah Abdullah, CHBA Director of Sales Marketing, Accor
  • Soha Radwan
    Soha Radwan Entrepreneur, Career & Educational Counsellor in Hospitality, Sommet Education
  • Online Application Form — current role, background & career objectives
  • Resume or LinkedIn Profile — relevant experience & responsibilities
  • Statement of Interest — motivation & expected outcomes

Month 1 — Foundations of Revenue Leadership

Learning: Core Revenue Management, Advanced Forecasting, Segmentation Strategy Leadership: Executive Presence, Communication Styles, Credibility Building

Month 2 — Commercial Integration & Collaboration

Learning: Cross-functional alignment: Sales, Marketing & Distribution Leadership: Influencing Without Authority, Stakeholder Management, Negotiation Skills

Workshop 1: Influencing & Leadership

Milestone session to deepen influence, communication, and leadership presence

Month 3 — Technology & Data Strategy

Learning: Revenue Systems, BI Tools, Automation, AI in Pricing Leadership: Leading Change, Digital Fluency, Decision-Making Under Uncertainty

Month 4 — Strategic Positioning & Market Intelligence

Learning: Competitive Benchmarking, Scenario Planning, Long-term Revenue Strategy Leadership: Vision Setting, Storytelling with Data, Strategic Executive Communication

Workshop 2: NEXTMind Revenue Leadership | AI & Tech

Milestone session focused on future-ready leadership, technology, and innovation.

Sales, Marketing, or Commercial professional?
Register your interest to apply for NextMind Sales, Marketing & Commercial at launch.

Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

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