EHA Special Rate

On October 6, HSMAI Egypt hosts POWER‑UP Cairo, our educational session for hospitality professionals who work in or with Sales, Marketing, Revenue Management, and Distribution.

This time we will explore one of the industry’s greatest opportunities, and ongoing challenges: achieving true alignment between Sales, Marketing and Revenue. While each discipline plays a vital role in driving commercial success, the greatest results are achieved when teams operate with shared objectives, integrated strategies, and a common understanding of demand, customer behavior, and business priorities.