SITA Complimentary Pass

POWER UP Cairo | Winning the Direct Guest
Distribution costs are rising and competition is fierce … how will hotels win the direct guest? Join roundtable discussions and keynote speaker Iva Skrlec on Your Role in Shaping the Future of Direct Bookings and Staying Ahead in the Age of AI. Practical insights, peer exchange, and actionable ideas await.

✨ Proudly supported by TrustYou & Triptease , whose AI driven innovations help hotels guide the entire communication journey and incentivize direct bookings.

An exclusive invitation with full access to the event and networking opportunities.