In Press Release

The Hospitality Sales & Marketing Association International (HSMAI) has created a new Global Distribution Advisory Board. The board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline. It is made up of volunteer leaders from around the industry, representing each of HSMAI’s regions: Americas, Europe, Asia Pacific, and Middle East.

“It’s a blue-ribbon list of distribution executives from around the globe,” said Robert Gilbert, CHME, CHBA, president and CEO of HSMAI. “Just as sales, marketing, and revenue optimization are, distribution is being pulled into new and evolving commercial strategy organizations inside hotel companies. They all have a place at the ‘HSMAI table’ so we have four solid legs working together.”

This advisory board will connect members with common interests across geographic boundaries, guide HSMAI’s strategic direction as it relates to distribution, and focus on where distribution connects with the other three commercial functions.

HSMAI Global Distribution Advisory Board

  • Brij Bhushan Chachra, CRME, Vice President of Revenue Management & Distribution, Taj Hotels & Palaces, IHCL TATA Group
  • Paolo Federico, Senior Vice President of Revenue Management & Distribution, Jumeirah Hotels
  • Sarah Fults, Vice President of Distribution, MGM Resorts International
  • Philippe Garnier, Vice President of Omnichannel Commerce, IHG
  • Michael Hucho, Owner and Founder of Management Consultant
  • Alexa Montgomery Krnjaic, Vice President of Channel Management & Strategic Initiatives, Sonesta International Hotels Corporation
  • Oral Muir, Vice President of Global Distribution Channels, Hilton
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts
  • Bela Nagy, Senior Vice President of Distribution, Accor
  • Jeff Wermager, CRME, Vice President of Channels and Distribution – Radisson Hotel Group Americas
  • Pippa Williamson, Senior Vice President, Head of Sales & Distribution, Shangri-La Group

Each HSMAI advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their area of expertise.


HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are four regions: the AmericasAsia PacificEurope, and Middle East . Each region has signature programs and services for association members. HSMAI has a Global board which is comprised of delegates from each Region.

Media Contact:

Miranda Brown

Recent Posts
Contact Us

Send us an email for any queries you have about HSMAI Middle East and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search

× How may we assist you today?