The course enables participants to demonstrate their hospitality business acumen proficiency, upgrade their skills, and drives an elevated understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.
Led by Heidi Anaya, Head of Education at Russell Partnership, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager, facing real-time decisions on pricing strategies, marketing and advertising campaigns, staffing needs, and capital investments within a competitive set of properties. This immersive 12-month business cycle […]
Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2024 by participating in a live collaborative education experience over 6 weeks.
Led by Heidi Anaya, CHBA Head of Education at Russell Partnership, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager, facing real-time decisions on pricing strategies, marketing and advertising campaigns, staffing needs, and capital investments within a competitive set of properties. This immersive 12-month business […]
The CHBA program allows you to demonstrate your hospitality business acumen proficiency, upgrade your skills, and elevate your understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.
OVERVIEW Digital Marketing is no longer a niche, digital marketing is marketing! Digital marketing is at the core of building a hotels awareness, reputation and filling rooms. And while not everyone needs to be an expert, everyone should have basic knowledge of how digital marketing works and how, if done well, it will drive a hotels success. […]
HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career. This is an excellent “prep course” if you’re considering pursuing […]
The CHBA is a professional certification for hoteliers, validating your expertise and mastery in the hospitality industry. It goes beyond enhancing your skill set—it equips you with comprehensive knowledge to effectively manage all facets of a hospitality operation. By earning this certification, you position yourself as a leader in the field, gaining a competitive edge […]
The CHBA is a professional certification for hoteliers, validating your expertise and mastery in the hospitality industry. It goes beyond enhancing your skill set—it equips you with comprehensive knowledge to effectively manage all facets of a hospitality operation. By earning this certification, you position yourself as a leader in the field, gaining a competitive edge […]
This course is designed for anyone looking to gain confidence in hotel digital marketing. Whether you're aiming for your CHDM certification or need support in preparing for the exam, this class is perfect for you. Click here to learn more about the course.
This course is designed for anyone looking to gain confidence in hotel digital marketing. Whether you're aiming for your CHDM certification or need support in preparing for the exam, this class is perfect for you. Click here to learn more about the course.
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