In Press Release

Dubai, UAE, 4 June 2020: Hospitality Sales & Marketing International Middle East (HSMAI) is preparing for the future with training and events ready to further the skills of its hospitality professionals across the Middle East.

HSMAI Middle East has prepared a comprehensive plan to focus on the future, with panel discussions, training workshops, surveys, and interviews on thought provoking topics.

“We recognize that ‘life must go on’ and whilst we are holding ROC@Home with a focus on recovery, we also want to emphasize past trends that will return as an important part of our industry,” said Mona Faraj, Managing Director of HSMAI Middle East

KSA will lead the first succession of events, holding its first event as a newly formed chapter, an e-panel on Monday, 8th June discussing ‘Domestic travel in KSA’. Topics of discussion will provide an informative overview of domestic travel and how to stimulate demand, from where, motivators and much more.  Industry leaders from KSA will participate in the panel. 

“The Q&A session will allow participants to gain invaluable knowledge and feedback specific to their working environment.  This information sharing session will be the first of its kind in KSA and we are also welcoming all industry executives and partners free of charge to celebrate this,“ said Moustafa Manoon, Regional Director of Revenue Management – Middle East & Africa, Accor.

The Demystifying Series will also continue, with marketing and revenue being held earlier in the year; generally held as a one-day workshop, will now be online and divided into four 90-minute sessions.

Distribution will be more important now than ever, as consumers have been forced to move online, with this trend anticipated to remain strong.

Demystifying Distribution will kick off the 4-session series on Monday, 29th June and is suitable for both General Managers and Marketing Managers who should understand distribution in today’s world.

A trend that is steadily growing is the Chinese traveler, with annual growth in the double digits across areas of the Middle East pre Covid-19.  This trend is anticipated to recover, and what better time to start planning to attract this active market.

How to tap into the China Market will start with the foundations and continue with digital platforms, ending with advance digital and marketing essence.  This series of three sessions will start from Wednesday, 22nd July.

“We have received a strong response to date from industry colleagues globally for ROC@Home, with over 500 registrations for the Middle East sessions alone,” said Faraj.

ROC@Home, a full day experience taking place on Wednesday, 17th June will include live sessions from the Middle East, Americas, Europe and Asia Pacific, and is designed to fuel industry recovery and revitalization efforts.

The exclusive toolkit offers an opportunity to engage with teams, as well as regional live expert sessions designed for hotel professionals to reset, refocus and reenergize.

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