In Insights

From events to aviation and hospitality to F&B, Mona Faraj, Managing Director of the Hospitality Sales and Marketing Association International in the Middle East, discusses how – post lockdown – all industries must work together to win back business.

In the 47 years that I have lived in Dubai, I have watched the city grow into a truly global destination, a rich cultural melting pot where the world’s brightest minds come to exchange ideas, spark innovation and help to shape the business landscape of tomorrow. But, as the emirate has become an international platform for opportunity and connectivity, like all major international cities, it too feels the effects of economic downturn.

To minimise those effects and to maintain our position as a leading travel and tourism hub, post the pandemic, now is the time to reset, refocus and reenergise. It is vital that we are proactive and turn today’s challenges into opportunities, because sitting back and waiting for the tide to turn will not keep us motivated to push the boundaries of this hugely dynamic and exciting industry. So, how do we move forward?

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