Middle East Events

HSMAI Middle East

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  • Certified in Hospitality Business Acumen (CHBA) – Instructor-Led 5-week Class

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    Online Web Series

    The course enables participants to demonstrate their hospitality business acumen proficiency, upgrade their skills, and drives an elevated understanding of the hospitality industry and how it operates. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.

  • In-Person CHBA

    In-Person Certified in Hospitality Business Acumen (CHBA)

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    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    Led by Heidi Anaya, Head of Education at Russell Partnership, the CHBA program offers a unique learning experience. Participants will step into the shoes of a Hotel General Manager, facing real-time decisions on pricing strategies, marketing and advertising campaigns, staffing needs, and capital investments within a competitive set of properties. This immersive 12-month business cycle […]

  • ROC Middle East

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    Conrad Dubai Sheikh Zayed Rd - Trade Centre - Trade Centre 1, Dubai, United Arab Emirates

    Hospitality Sales and Marketing Association International - Middle East (HSMAI ME) is scaling up for the 6th annual Commercial Strategy Conference and this year’s event is in-person, providing invaluable opportunities for knowledge exchange and networking, face-to-face with industry peers. The event is staged at the Conrad Dubai Hotel, from November 28-29, 2023. This year’s theme is ‘Connect, Evolve, Lead’ and is […]

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